How to Say "Follow Us on Facebook"

Asking people to Follow Us on Facebook seems simple enough, but the difference between someone scrolling past and someone clicking that follow button often comes down to just a few words. Going beyond the generic plea is how you turn a passive audience into an engaged community. This guide breaks down exactly how to craft compelling calls-to-action that work, complete with dozens of examples you can use today across all your marketing channels.

Why "How" You Ask for a Follow Even Matters

Let's be honest: "Follow us on Facebook" is an instruction, not an invitation. It's flat, uninspired, and gives people zero reason to care. In a crowded digital world, you're not just asking for a click, you're asking for attention in someone's daily feed. To earn that, you have to answer their unspoken question: "What's in it for me?"

A great CTA bridges the gap between the action you want (a follow) and the value the user gets in return. It recasts the follow as an entry ticket to something desirable:

• Insider knowledge
• Exclusive discounts
• A like-minded community
• Entertaining content
• Behind-the-scenes access

Shifting your mindset from "collecting followers" to "building a community" is the first step. The words you use are how you communicate that shift and invite people to join in.

The Anatomy of a Compelling "Follow Us" CTA

Every effective invitation to follow you on Facebook shares a few core ingredients. Once you know them, you can mix and match to create endless variations that fit your brand voice.

The Verb: Frame the Action

The verb you choose sets the tone. "Follow" is passive. Instead, try more engaging, benefit-oriented words.

• Join: Implies community and belonging. ("Join our community of...")
• Connect: Suggests a two-way relationship. ("Connect with us...")
• Get: Highlights a tangible benefit. ("Get daily tips...")
• Stay: Focuses on being informed. ("Stay up-to-date...")
• Be the first: Creates a sense of exclusivity and urgency. ("Be the first to know...")

The Value: Give Them a Reason

This is the most critical part. It’s your promise. What specific value will you deliver once they follow your page?

• "...for behind-the-scenes content."
• "...for exclusive offers and flash sales."
• "...to join the conversation about [your topic]."
• "...to see our latest projects and tutorials."
• "...for tips, tricks, and weekly Q&As."

The Destination: Be Clear

Don’t make them guess. Always clearly state the platform.

• "...on Facebook."
• "...over on our Facebook page."
• "...by following our Facebook community."

50+ Creative Ways to Ask for a Facebook Follow (Broken Down by Goal)

Here are copy-and-paste examples you can adapt for your website, emails, other social channels, and more. Find the category that aligns with your strategy and start testing.

1. To Offer Exclusive Content & Deals

• "Our Facebook followers get access to deals you won't find anywhere else. Join us so you don’t miss out!"
• "Want 10% off your next order? Follow us on Facebook for an exclusive code."
• "Psst... we only post our flash sales on Facebook. Follow along to grab the best prices."
• "Be the first to see our new arrivals. We preview everything on our Facebook page."
• "Join our Facebook family for VIP access to sneak peeks, discounts, and giveaways."
• "Like freebies? We do weekly giveaways just for our Facebook fans. Connect with us there!"
• "Your source for industry news and exclusive content. Follow our analysis on Facebook."
• "Get the content our newsletter subscribers love, now in bite-sized chunks on Facebook."
• "Unlock supporter-only content by following our Facebook page."

2. To Create a Sense of Community

• "Join thousands of [your audience, e.g., 'home gardeners' or 'freelance writers'] just like you. Connect with our community on Facebook."
• "Your new favorite conversation is happening on our Facebook page. Pull up a chair and join in!"
• "Find your people. Follow us on Facebook to connect with others who share your passion for [topic]."
• "Be part of something bigger. Join our movement over on Facebook."
• "Want to shape our next product? Our Facebook community gets to vote on new ideas. Follow to have your say."
• "Let's get the conversation started! Follow us on Facebook for weekly discussions and Q&As."
• "This is where our best brainstorming happens. Connect with us and fellow creators on Facebook."

3. For Behind-the-Scenes Access

• "Curious how we make [your product]? We share all the behind-the-scenes magic on our Facebook page."
• "Meet the team! Follow our day-to-day journey on Facebook."
• "Want to see the making of...? We document the entire process on Facebook. Come watch!"
• "From our studio to your feed. Get a look inside our process by following us on Facebook."
• "See the real, unfiltered side of our brand. Follow our story on Facebook."
• "Come backstage with us! Our Facebook followers get exclusive tours and sneak peeks."

4. To Share Expertise & Education

• "Get smarter about [your topic]. Follow us on Facebook for daily tips and quick tutorials."
• "Want bite-sized advice delivered to your feed? Connect with us on Facebook for actionable insights."
• "Learn the secrets to [achieving a goal]. We're dropping knowledge daily on our Facebook page."
• "Stop guessing. Get expert answers to your questions by following us on Facebook."
• "Your daily dose of inspiration and education, right from our Facebook page."
• "Master [a skill] in 5 minutes a day. Follow our Facebook page for an ongoing micro-course."

5. For News, Updates, & Announcements

• "Don't miss a thing! Follow us on Facebook for the latest news, events, and updates."
• "Be the first to know what's happening. All our major announcements go out on Facebook first."
• "Stay in the loop with all things [your brand]. Connect with us on Facebook for instant updates."
• "We're growing fast! Follow our journey and get important updates on our Facebook page."
• "The story is still unfolding. Follow us on Facebook to see what's next."

6. Simple, Playful & On-Brand

• "Like what you see here? You'll love what we're sharing on Facebook."
• "Same great [brand name], but more of it. Find us on Facebook!"
• "Our Facebook page is where we let our hair down. Come hang out with us!"
• "If you think our newsletter is fun, just wait until you see our Facebook feed."
• "Not to brag, but our meme game on Facebook is top-notch. See for yourself."
• "For more content like this, plus pictures of our office dog, find us on Facebook."
• "We're having way too much fun on Facebook. Clearly, you should join us."

Where to Post Your Facebook Follow CTA (Hint: Everywhere)

An amazing call-to-action is useless if no one sees it. Integrate your invitations across all your customer touchpoints to maximize your growth.

On Your Website

• Footer Icons: The classic, must-have placement at the bottom of every page.
• About Page: After telling your brand's story, invite them to follow it in real time. For example: "For the latest chapter in our story, follow us on Facebook."
• End of Blog Posts: Conclude a valuable article by offering more value. "Enjoy this post? Get daily tips like this by connecting with us on Facebook."
• Thank You Pages: After someone subscribes to your newsletter or makes a purchase, they're highly engaged. It's the perfect moment to ask for a follow.

In Your Emails

• Email Signature: Add a simple, benefit-driven line to every email you send. "Join our community on Facebook for the latest news & discussions."
• Newsletter Showcase: Dedicate a small section of your newsletter to highlight a popular Facebook post from the week and invite subscribers to join the conversation there.

On Other Social Media Platforms

• Cross-Promotion: Mention your Facebook-exclusive content on other platforms. For example, on X (formerly Twitter) you could post: "We're going live on Facebook in 30 minutes for a Q&A! Join us here: [link]."
• End of Videos: End your YouTube videos or TikToks with a verbal and graphical CTA. "For more behind-the-scenes content that we don't post here, make sure to follow us on Facebook."

In Your Physical Location (If Applicable)

• Signage: Display your Facebook handle and a compelling reason to follow on signs near your checkout counter. "Follow us on Facebook for weekly specials!"
• On Receipts & Business Cards: A simple, effective reminder to connect online after an in-person interaction.

Asking is Only Half the Battle: Making Your Page Worth Following

The most creative CTA in the world will fall flat if your Facebook page is a ghost town. Before you start promoting it heavily, make sure you're delivering on the promise. A page that earns follows has:

• A Complete Profile: Your profile picture, cover photo, and "About" section should clearly and professionally represent your brand.
• Consistent Content: Your page needs to feel alive. Whether you post three times a day or three times a week, a predictable rhythm shows potential followers that you're active and committed.
• A Community Feel: Don't just broadcast, interact. Respond to comments, ask questions in your posts, and feature user-generated content to make people feel seen.
• Content Variety: Mix things up! Share a blend of Reels, photos, links, Stories, and text-based posts to keep the feed interesting and appeal to different preferences.
• Fulfilled Promises: If your CTA promises "daily tips," post daily tips. If you promise "behind-the-scenes glimpses," deliver them. Trust is built when you do what you say you'll do.

Final Thoughts

Moving away from the passive "Follow us" to a value-driven invitation is a small change in language but a massive shift in strategy. By clearly communicating what people gain by joining you, you're not just adding a number to your follower count, you're actively building a community that wants to hear from you.

Putting these strategies into practice means creating and planning a steady stream of valuable content. To stay consistent without the chaos, we built Postbase to make managing your entire social media presence easier. Our visual calendar helps you plan what to post and when across all your platforms, while our unified inbox brings all your Facebook comments and messages into one place, making community building genuinely simple.