How to Request a Review on Facebook

Positive reviews on your Facebook Page are more than just a nice ego boost - they're powerful social proof that builds instant trust. Getting them doesn't have to feel awkward or pushy. This guide walks you through the simple, effective ways to ask for reviews, how to make it remarkably easy for your customers to leave them, and what to do with them once they start rolling in.

Why Facebook Reviews (aka Recommendations) Matter

Before jumping into the "how," it's worth understanding the "why." A few years back, Facebook shifted from a 5-star rating system to a simpler "Yes" or "No" recommendation format. While the system changed, the psychology behind it remains the same. Recommendations act as modern word-of-mouth marketing, signaling to potential customers that you're a trustworthy business worth their time and money. They can also improve your Page's visibility in local search results both on and off Facebook.

But the best-kept secret? The feedback itself is pure gold. It tells you what you're doing right and what you can improve, straight from the people who matter most: your customers.

Step 1: Make Sure Recommendations Are Turned On for Your Page

You can't get reviews if customers don't have a place to leave them. Sometimes this setting is turned off by default, so your first step is a quick checkup. It only takes a minute.

Here's how to enable Recommendations on your Facebook Business Page:

1. Log into Facebook and navigate to the Page you manage.
2. On your Page, look for the "Manage" button and click it to go to your professional dashboard.
3. In the left-hand menu, scroll down to "Page access" or a similar setting like "Page Settings."
4. Click on "Settings," then find and select "Privacy."
5. Inside the Privacy settings, click on "Page and Tagging."
6. Look for the option that says, "Allow others to view and leave reviews on your Page." Make sure the toggle is switched to the "On" position.

Note: Facebook's interface changes often. If these steps don't quite match, look for a "Templates and Tabs" section in your Page Settings. You might need to add or enable the "Reviews" tab from there.

Step 2: Get Your Direct Facebook Review Link

The single most important part of getting more reviews is making it easy for people. Don't just say, "Find us on Facebook and leave a review!" That's too much work. Instead, give them a direct link that takes them straight to the review section of your Page.

Here's the simple URL structure:

https://www.facebook.com/YourUsername/reviews/

Just replace "YourUsername" with your Facebook Page's unique username (not the display name). For example, if your page URL is facebook.com/GoodBurgerShop, your direct reviews link will be facebook.com/GoodBurgerShop/reviews/.

Keep this link handy. You're going to use it everywhere.

7 Proven Ways to Ask for a Facebook Review

Now that you're set up, it's time to start asking. The key is to ask the right person at the right time. Here are seven effective strategies that work for almost any business.

1. Right After a Positive Customer Interaction

This is the golden moment. When a customer reaches out for support and you solve their problem, or they email you to praise your product, they are at their peak level of happiness with your brand. This is the perfect time to make a polite request.

How to do it:

After you've successfully resolved their issue via live chat, email, or a phone call, send a follow-up message.

Sample Script:

"I'm so glad we could help you out today! If you have a moment, we'd be so grateful if you could share your experience on our Facebook Page. Your feedback helps other people find us."
[Your Direct Facebook Review Link]

2. In Your Email Signature

This is a low-effort, high-impact strategy. You're already sending dozens or hundreds of emails every day. Turn that real estate into a passive review-generating machine.

How to do it:

Add a simple, friendly line to your professional email signature that links to your Facebook review page.

Example Phrases:

• "Enjoying our work? Leave us a review on Facebook!"
• "Your feedback matters. Share your thoughts on our Facebook Page."
• "Join our community on Facebook. We'd love to read your review!"

Just hyperlink the text with your direct review link. It’s unobtrusive but consistently puts the option in front of people you’re already communicating with.

3. With a Targeted Email Campaign

Don't just blast your entire email list. Instead, create a targeted campaign for your happiest customers. If you have an e-commerce store, you can segment your list to include customers who have made multiple purchases or those who have recently bought a product.

How to do it:

Send a dedicated email a week or two after a purchase, once they've had a chance to use the product. Keep the email short, friendly, and focused on a single call-to-action.

Sample Email Template:

Subject: Quick question about your recent order

Hey [Customer Name],

Thanks again for your recent purchase from [Your Company Name]!

We're always trying to improve, and we were hoping you'd be willing to share your thoughts. If you have a moment, could you leave a quick review on our Facebook Page? It makes a huge difference for small businesses like ours.

You can leave your feedback here: [Your Direct Facebook Review Link]

Thanks for your support!

Best,
The [Your Company Name] Team

4. On Your Website Thank-You Page

When someone makes a purchase or signs up for your newsletter, they land on a "thank you" page. This is another prime moment to ask. Their engagement with your brand is at a high point, and they’ve just completed a positive action.

How to do it:

Add a section to your order confirmation or sign-up confirmation page that says something like, “Thanks for your order! If you love what we do, consider leaving a review on our Facebook Page.” Make it a big, clear button that links directly to your reviews page.

5. Using a QR Code In-Store or on Packaging

For businesses with a physical location (like cafes, salons, or retail stores), QR codes are brilliant. Customers can scan the code with their phone camera and be taken directly to your review page - no typing necessary.

How to do it:

1. Go to a free QR code generator website (like QR Code Monkey or Canva).
2. Paste your direct Facebook review link into the generator.
3. Download the image of the QR code.
4. Print it on business cards, receipts, table tents, flyers, or product packaging.

You can add a simple line of text above it like, "How did we do? Scan here to leave us a review!"

6. Right on Your Facebook Page

Sometimes, the easiest way to get something is just to ask. You can create a Facebook post asking your loyal followers to share their experiences. It's a great way to re-engage your existing community. Frame it not just as asking for a favor, but as a way for them to help others.

How to do it:

Create a simple, professional graphic (Canva is great for this). Write a caption asking fans to leave a review if they’ve had a good experience with your brand.

Sample Post Caption:

“Have you had a recent experience with us that you loved? We’d be honored if you could share your feedback! Your reviews help others in our community discover us. Thank you for your support! ❤️
[Your Direct Facebook Review Link]”

7. After a Successful Project (for Service Providers)

If you're a designer, coach, consultant, or tradesperson, the perfect time to ask is at the conclusion of a successful project. Your value is fresh in the client's mind, and they're typically basking in the glow of the results you delivered.

How to do it:

In your project wrap-up email or call, make the ask a natural part of the process.

Sample Script:

"It's been such a pleasure working with you on this project! As we wrap up, would you be open to writing a brief review on our Facebook page about your experience? It would be incredibly helpful for future clients looking for similar support."
[Your Direct Facebook Review Link]

Best Practices and Pitfalls to Avoid

• DON'T Offer Incentives. Facebook's official policy prohibits businesses from offering incentives (like discounts or free products) in exchange for reviews. Doing so can get your Page penalized. Focus on genuine, happy customers instead.
• DO Personalize Your Request. Whenever possible, use the customer's name. A personalized request feels genuine, while a generic blast feels like spam.
• DON'T Pressure Anyone. Keep your ask light and consequence-free. Phrases like "if you have a moment" or "no pressure at all" can soften the request.
• DO Respond to Every Review. This is critical. Thank every positive reviewer by name. For negative reviews, respond calmly and professionally. Acknowledge their issue, apologize if necessary, and offer to resolve it offline. This shows potential customers that you care and are a professional business.
• DO Share Your Best Reviews. Turn glowing feedback into beautiful graphics and share them on your feed or in your Stories. It's powerful user-generated content that celebrates your customers and reinforces your brand's reputation.

Final Thoughts

Getting more Facebook reviews boils down to a simple formula: ask the right people at the right time, and make the process as frictionless as possible. By integrating these polite, strategic asks into your workflow, you can build a steady stream of authentic social proof that builds trust and grows your business.

And once those recommendations start rolling in, you'll naturally see more engagement through comments and questions on your Page. To help you stay on top of it all, we built Postbase with a unified social media inbox. It puts all your comments and DMs from all your platforms in one clean dashboard, so you never miss a chance to thank a happy customer or connect with your community.