How to Get Reviews on a Facebook Business Page

Getting more reviews on your Facebook Business Page feels like one of those things everyone tells you to do, but nobody explains how to do it without being awkward or pushy. Positive reviews act as powerful social proof, building trust with potential customers long before they even visit your website or store. This article breaks down simple, actionable strategies you can use today to encourage your happy customers to share their feedback, helping you build a stronger online reputation.

First Things First: Make Sure People Can Leave Reviews

Before you ask a single customer for a review, you need to make sure your Facebook Page is set up to receive them. Facebook calls them "Recommendations" now, and checking if they’re active is simple. If this setting isn't enabled, all your efforts will be for nothing.

How to Check and Enable Recommendations:

1. Go to your Facebook Business Page and look for the menu on the left side (on desktop). You should see a tab that says "Reviews" or "Recommendations."
2. If you don't see it, go to "Settings" on your Page's left-hand menu.
3. Click on "Privacy", and then select "Page and Tagging".
4. Look for the option "Allow others to view and post recommendations on your Page." Make sure this switch is turned on.

Once enabled, the Recommendations tab will be visible to your visitors, and they'll see a prompt asking, "Do you recommend [Your Page Name]?" with a "Yes" or "No" button. From there, they can add text, photos, and tags to support their feedback.

The Golden Rule: Make It Ridiculously Easy

The single biggest barrier to getting a review is friction. If a customer has to search for your page, find the right tab, and figure out where to click, you’ve probably lost them. Your job is to remove every single obstacle and make the process take 30 seconds or less.

The key to this is your direct review link. Here it is:

https://www.facebook.com/YourPageUsername/reviews

Just replace "YourPageUsername" with your actual Facebook Page username (the part that comes after facebook.com/). Go to that link yourself and make sure it works! This is the link you'll use in all of your requests. Bookmark it now, it's your new best friend.

9 Proven Strategies for Getting More Facebook Reviews

Now that your page is ready and you have your magic link, it’s time to start asking. Different methods work better for different types of businesses, so pick the ones that feel right for you and your customers.

1. The In-Person Ask (For Brick-and-Mortar Businesses)

This is the most powerful method, but it's often overlooked. When a customer is at their happiest - right after complimenting your product, thanking you for your service, or raving about their experience - that's the perfect moment to ask.

Don't make it weird. Just be natural:

• "I'm so glad you loved [the product/service]! We're a small business and feedback means a lot to us. If you have a minute later, we’d be so grateful for a recommendation on our Facebook page."
• "Thank you so much! Hearing that makes my day. Hey, would you mind sharing that feedback on our Facebook page? It really helps other people find us."

The trick is to ask without pressure. If they seem interested, have a strategy to send them the link. You can offer to email it to them or have a small card with a QR code ready at the checkout counter.

2. Create a QR Code for Easy Access

QR codes have made a huge comeback and are perfect for bridging the gap between a physical location and a digital action. Create a free QR code online that points directly to your Facebook review link.

Where to put your review QR code:

• On the bottom of receipts
• On a small postcard included in packaging
• On a tabletop sign near your cash register
• On the back of your business cards
• As a sticker on your storefront window

Add a simple call to action above it, like: "Love your experience? Leave us a review!"

3. Use Email Marketing (The Right Way)

If you have a customer email list, you have a direct line to people who have already purchased from you. Timing is everything here. Don’t just blast your entire list asking for reviews. Instead, set up an automated email that goes out a specific number of days after a purchase or service completion.

For an e-commerce store, a week after the product has been delivered is a sweet spot. For a service-based business, a day or two after the service is complete works well.

Simple Email Template:

Subject: A quick question about your experience?

Body:

Hi [Customer Name],

Thank you so much for your recent order! We hope you're loving [Product Name].

As a small business, your feedback is incredibly valuable. If you have 30 seconds, we'd be grateful if you'd share your thoughts on our Facebook Page. It helps others who are trying to make a decision and helps us know what we're doing right.

[A big, can't-miss button that says "Leave a Review"]

Thanks again for your support!

Best,
[Your Name]

The button should link directly to your Facebook review URL. That's it. Simple, direct, and focused on one single action.

4. Put a Link in Your Email Signature

This is a passive but consistent way to prompt reviews. Add a simple link to your email signature in every email you send. Something like:

"P.S. Enjoyed working with us? Let us know on Facebook."

5. Send an SMS Request

If you collect phone numbers for appointments, deliveries, or marketing, an SMS request can have a very high engagement rate. People almost always open their text messages. Keep it short and to the point.

"Hi [Name]! Thanks for visiting us today. We’d love it if you could share your experience on our Facebook page. Here's a direct link: [shortened review link]"

Make sure you’re using a URL shortener like Bitly to keep the link from looking long and messy in a text message.

6. Add a "Review Us" Section on Your Website

Someone browsing your website is already invested in your brand. Create a dedicated page or a section in your footer called "Reviews" or "Testimonials." On that page, showcase a few of your best reviews and include clear buttons that link out to your review profiles, including Facebook.

7. Use Social Media Itself

Once in a while, it's okay to ask for reviews directly on your Facebook Page. But don’t just post a blank "Please review us!" Instead, share a recent positive review and thank the person who wrote it (with their permission, if possible).

For example, you could post a screenshot of a great review and write a caption like:

"We love hearing from you! Huge thanks to [Customer’s First Name] for this amazing feedback. ⭐ Your recommendations help our little business grow. If you've had a great experience with us, you can share it right on our page!"

This approach feels more organic and doubles as social proof.

8. Include a Request in Your Invoices or Packing Slips

If you ship physical products or send digital invoices, you have a prime opportunity to ask. Add a small, friendly note at the bottom of the document.

"Thank you for your business! Your feedback helps us improve. Leave a quick review on our Facebook Page: [shortened review link]"

9. Respond to Every Single Review

This isn't a method for getting new reviews, but it’s foundational for creating a culture that encourages them. When people see that you actively read and respond to feedback - both positive and negative - they are more likely to leave a review themselves. It shows that you’re listening and that their feedback won't disappear into a void.

What Not To Do: The Big Facebook Review Taboos

It’s just as important to know what to avoid. Breaking Facebook’s rules can get your recommendations disabled or your page penalized.

• DON'T Offer Incentives. You cannot offer discounts, coupons, free gifts, or entry into a giveaway in exchange for reviews. Facebook calls this "incentivization," and it's a strict violation of their policies. The request should be about genuine feedback, not a transaction.
• DON'T Buy Fake Reviews. It might seem like an easy way to get ahead, but it's a terrible long-term strategy. Customers can spot fake reviews a mile away, it destroys your credibility, and it can get your page permanently banned.
• DON'T "Review Gate." This is the practice of asking customers if they had a positive or negative experience privately, and then only sending the happy ones to the review link. Get all the feedback, and learn to handle the negative reviews publicly with grace.
• DON'T Be Pushy. Ask once, maybe twice in different contexts (like an initial email and then a small reminder later). Bombarding people with requests is a quick way to annoy them and guarantee you never hear from them again.

How to Handle Negative Reviews

It's going to happen. No matter how amazing your business is, you will eventually get a negative review. How you respond says more about your business than the review itself.

1. Breathe. Don't reply immediately when you're feeling defensive. Take a step back.
2. Respond Quickly and Publicly. A swift, professional public reply shows that you're attentive. Don't let it sit for weeks.
3. Acknowledge, Apologize, and Be Human. Start by thanking them for their feedback. Acknowledge their frustration and offer a simple, genuine apology for their bad experience, even if you think it's unfair (e.g., "I'm so sorry we didn't meet your expectations.").
4. Take it Offline. Don't get into a long back-and-forth debate. Provide a way for them to connect privately to resolve the issue. Say something like, "We want to make this right. Could you please send us an email at [email address] or give us a call at [phone number] so we can get more details and help you out?"

Seeing a business handle criticism well actually builds trust with potential customers. It shows you care about your clients and are willing to fix problems when they arise.

Final Thoughts

Building a great set of Facebook recommendations comes down to two simple things: consistently asking for them and making the process effortless for your customers. By trying a few of the strategies above, you'll be on your way to gathering the social proof you need to build trust and grow your business.

Of course, staying on top of new reviews, comments, and DMs is where the work really begins. When you create real conversations with your audience, you're nurturing the relationships that lead to positive recommendations. That's why we built a unified inbox in Postbase, it puts all your social conversations from every platform into one place so you can respond quickly and never miss a message. Managing your community shouldn’t feel chaotic, it should feel like you’re connecting with your best customers.