How to Add Social Media Icons to an Email Signature
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Ever find a TikTok so perfect for your audience that you instantly want to share it? It happens all the time. But simply hitting a share button isn't always enough, the real value comes when you add your own voice. This guide shows you exactly how to repost a TikTok with a new, tailored caption, covering everything from TikTok's built-in features to other smart methods that help you add your unique perspective and give proper credit where it's due.
In the fast-moving world of TikTok, content isn't just made, it's remixed, reinvented, and re-contextualized. Reposting content, when done thoughtfully, is a powerful strategy for brands, marketers, and creators alike. It's not about taking someone else's work - it's about joining a conversation. By sharing another user's video, you're tapping into an existing trend, highlighting a point you agree with, or offering a fresh perspective that your followers will appreciate.
Here's why it's a smart move for your content strategy:
The secret ingredient that makes all of this work is your caption. A generic "check this out!" does nothing. A custom caption, on the other hand, is your chance to add your commentary, pose a thought-provoking question, or connect the video back to your brand's core message. Your caption transforms a repost from a simple share into a valuable piece of content for your specific audience.
TikTok has built-in features designed specifically for collaboration and reaction, which are essentially its primary forms of "reposting." Both Stitch and Duet attach credit to the original creator automatically and give you complete control over your new caption.
A Stitch lets you take a 1-5 second clip from another user's video and "stitch" your own recorded video onto the end of it. It's perfect for adding commentary, a punchline, a reaction, or answering a question posed in the original video.
Think of it as the setup-punchline format. A creator posts a video asking, "What's the one marketing mistake you see all the time?" You can Stitch their question, then record your own segment answering it with your expert advice. The original clip provides instant context for your addition.
Here's how to do it step-by-step:
A Duet places your video alongside the original video, both playing at the same time in a split-screen format. It's the go-to feature for real-time reactions, dance-alongs, commentary tracks, and showing a "before and after" or a different perspective on the same audio.
For example, if a fitness coach posts a workout demonstration, you could Duet it to show yourself trying the exercise, providing a real-person testimonial. Or if a user shares a controversial take, you can Duet it while using facial expressions or text overlays to show your agreement or disagreement.
Here's the step-by-step process:
What if you want to share an entire TikTok video as is, without adding your own video clip to it? Stitch and Duet won't work for this. The solution is the classic save-and-upload method, which allows you to download the video and re-post it from your own account with a brand-new caption from top to bottom.
This is extremely important. When you save a TikTok, it comes with a watermark that includes the original creator's username. Do not try to remove this watermark. Leaving it in is the first step in giving proper credit. The second, and most important, step is to always tag the original creator in your new caption. Start your caption with something like, "Amazing video by @creatorusername!" or "Credit to the amazing @creatorusername for this!" This is non-negotiable for good community etiquette and protects you from being called out for stealing content.
Follow these steps to save and re-upload:
This method gives you the most freedom with your caption, allowing you to completely reframe the video for your audience while ensuring the source is respectfully acknowledged.
A good repost is defined by the value you add. Since you can't change the video itself (unless using Stitch/Duet), the caption and any text overlays you add are where you shine. A generic caption does little for you or your audience. Instead, be strategic.
Here are a few caption frameworks for your reposts:
Engage your audience directly. If you repost a shocking statistic, your caption could be, "Did you know this? I was shocked! 🤯 Let me know your thoughts in the comments." This turns passive viewing into an active conversation.
Share your professional opinion or personal hot take. A social media manager might repost a cringey brand TikTok with the caption, "Spotted in the wild! As a marketer, here are 3 things I would have done differently to make this brand TikTok more effective. Credit: @originalcreator."
Connect a trending video to your specific audience's interests. An accountant could repost a viral video of someone spending lavishly with a caption like, "This is fun to watch, but let's break down the tax implications of this kind of lifestyle. Great video from @creator!" This makes unrelatable content suddenly very relevant.
Use the video as a prompt. If you repost a beautiful travel video, you could share a memory of your own experience in that location: "This video by @cooltraveler just brought back the best memories of my trip to Italy in 2019. Here's a short story about when I got lost looking for gelato..."
In every case, a great repost caption doesn't just describe the video - it expands on it.
Reposting content on TikTok is an art form that, when done right, can boost your relevance, build community, and keep your content calendar full. Whether you choose to Stitch, Duet, or re-upload a saved video, the key is to always add your own perspective through a thoughtful caption while giving clear and prominent credit to the original creator.
As you get better at creating and curating engaging video content, managing your publishing schedule across all your platforms can start to feel overwhelming. This is exactly why we built Postbase. Our visual calendar lets you easily plan and see all your original posts and repurposed TikToks weeks in advance. Because we designed our platform for vertical video first, scheduling that content seamlessly to TikTok, Instagram Reels, and YouTube Shorts is incredibly simple, helping you stay consistent without feeling cluttered.
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