How to Repost on LinkedIn from a Company Page

Sharing another user's post on your LinkedIn Company Page is a powerful way to engage your audience and build your brand. This guide walks you through the exact steps for reposting content, explains why it’s a smart strategy, and gives you actionable tips for doing it right.

Why Reposting on Your Company Page is a Game-Changer

Reposting, often called sharing or content curation, is more than just a way to fill your content calendar. When done strategically, it’s a powerful tool for community building and establishing your brand's voice. Here’s why it should be a regular part of your LinkedIn strategy.

Amplify Reach and Build Community

When you repost valuable content from another person or company, you're not just sharing information - you're starting a conversation. By tagging the original creator, you bring your two audiences together. This cross-pollination can introduce your brand to new followers who are already interested in your niche. It also signals to the original creator that you value their work, opening the door for future collaboration and strengthening your professional network.

Showcase Your Employees and Culture

Your team members are your best brand advocates. When an employee posts about a project they’re proud of, a conference they attended, or their insights on an industry trend, reposting it on your company page is a huge win. This practice, known as employee-generated content (EGC), does three things exceptionally well:

• Authenticity: It provides an authentic, behind-the-scenes look at your company culture and the people who make it great.
• Morale Boost: It publicly recognizes your employees' contributions and expertise, boosting their morale and professional visibility.
• Talent Attraction: It showcases your company as a dynamic and supportive place to work, making you more attractive to top talent.

Rather than simply telling people you have a great team, EGC allows you to show them.

Establish Industry Authority Through Curation

You don't have to create every single piece of content yourself to be seen as an expert. In fact, consistently sharing high-quality, relevant articles, reports, and insights from other leaders in your field positions your company as a trusted resource. It shows your audience that you’re not just focused on self-promotion, you're committed to providing them with the best and most current information available. This kind of thoughtful curation builds trust and solidifies your reputation as a go-to source for industry knowledge.

Save Time and Resources, Intelligently

Creating original, high-quality content - like writing a thoughtful article, producing a video, or designing an infographic - is time-consuming. While original content should be the cornerstone of your strategy, curating and reposting content is an effective way to maintain a consistent presence without burning out your team. It allows you to supplement your original posts with valuable, third-party content, keeping your feed active and engaging your audience even on days when you don't have a new blog post or video to share.

How to Repost on a LinkedIn Company Page: The Step-by-Step Guide

Ready to get started? The technical process of reposting is simple, but the real impact comes from how you frame the content you're sharing. Here’s a breakdown of the entire process, from finding the right post to adding your own valuable commentary.

Step 1: Find a Great Post to Share

You can't repost without finding something worth sharing first. Keep an eye out for content relevant to your brand and audience. Look for posts in your main feed, or proactively search for them:

• From Your Employees: Check your team members' recent activity. Did your Head of Engineering write a great post about a new technology? Share it!
• From Industry Leaders: Follow major publications and thought leaders in your niche. When they share relevant reports or insights, it's a perfect repost opportunity.
• From Your Customers: Keep an eye on user-generated content (UGC). If a customer posts about a great experience with your product or service, ask for their permission to share it.
• From Hashtags: Follow relevant hashtags to discover conversations and find high-performing posts from people outside your immediate network.

Step 2: Click the "Repost" Button

Once you’ve found the post you want to share, look at the set of icons at the bottom of the post. You’ll see icons for "Like," "Comment," "Repost," and "Send." Click the Repost icon. A dropdown menu will appear with two options:

1. Repost: This option instantly shares the post to your feed without any additional text. It's fast, but it adds very little value. In most cases, you should avoid this and choose the second option.
2. Repost with your thoughts: This is where the magic happens. This option opens a new window where you can add your own commentary above the original post. This is the method we'll focus on because it allows you to add context, demonstrate your expertise, and connect with your audience.

Step 3: Add Your Own Commentary (The Crucial Step!)

Just hitting "repost" is passive. You're simply acting as a signal booster. By adding your thoughts, you transform from a syndicated feed into a thoughtful curator. This commentary is what sparks conversation and provides value to your followers. Never skip this step.

Here are a few powerful ways to frame your commentary:

Pull Out a Key Quote or Statistic

Read the post or article and find the most impactful line, statistic, or takeaway. Start your commentary with that quote to immediately grab your audience's attention.

Example: "‘Only 20% of sales teams effectively use their CRM.’ This statistic from [Original Creator]'s incredible post is a stark reminder of why user adoption tools are so essential. Our team has found that focusing on just three key workflows during onboarding makes all the difference. What’s your biggest CRM challenge?"

Ask an Open-Ended Question

Use the reposted content as a launchpad for a conversation. Ask your followers for their experience, opinions, or advice related to the topic. This is one of the most effective ways to drive comments and engagement.

Example: "Love this perspective from [Employee Name] on navigating remote team onboarding. It got us thinking: What’s the single best piece of advice you’ve received - or given - to a new team member joining remotely? Share your tips below!"

Add Your Unique Perspective or Disagree Politely

You don't always have to agree with the original post. A well-reasoned, respectful counter-argument can often generate even more discussion. Alternatively, you can build on the original point by adding an insight from your own experience.

Example: "A fascinating take on the future of AI in marketing from [Source]. While they focus on content creation, we believe the biggest immediate impact will be on hyper-personalization at scale. When you can tailor experiences to every user, everything changes. What do you think is the biggest opportunity for AI?"

Step 4: Tag the Source and Add Hashtags

Before you hit post, make sure to give credit where credit is due. Always tag the original creator by typing the "@" symbol followed by their name or company name. This notifies them that you've shared their content and is standard LinkedIn etiquette.

Finally, add three to five relevant hashtags to expand the reach of your repost. Choose hashtags that your target audience follows to get your post in front of more prospects and industry peers.

Best Practices for a Reposting Strategy That Works

Knowing how to repost is one thing, building a strategy around it is another. Follow these guiding principles to make sure your curated content enhances your brand.

Rule #1: The 70/30 Content Mix

Don't let your page become an endless stream of other people's content. As a general rule of thumb, aim for a balanced content mix: roughly 70% original content (your own thoughts, articles, videos, and company updates) and 30% curated content (reposts and shares). This ensures your brand’s voice remains strong and distinct while still benefiting from the power of curation.

Rule #2: Curation Isn't Random

Be incredibly selective about what you share. Every repost should align with your company's values, mission, and the type of information your audience finds valuable. Ask yourself before sharing: Does this help our audience solve a problem? Does it educate them on a new trend? Does it inspire them or highlight our company culture? If the answer is no, don't share it.

Rule #3: Prioritize People Over Publications

While sharing articles from major industry publications is great, a reposting strategy becomes truly powerful when it’s about people. Prioritize sharing posts from your employees, your customers, and your partners. This humanizes your brand far more effectively than sharing a link from Forbes. It shows you're part of a living, breathing community, not just a content-broadcasting machine.

Rule #4: Engage with the Engagement

Your job isn't done once you hit "Post." When people leave comments on your repost, engage with them! Respond to their questions, thank them for their input, and foster a genuine conversation. The goal is to create a community hub, and that requires active participation from you. Also, be sure to check the original post and engage in the comments there, too.

Final Thoughts

Reposting on your LinkedIn Company Page is an art of contextualization. By thoughtfully curating content and adding your own unique voice and commentary, you can deepen relationships with your audience, amplify your team's expertise, and build a powerful, authoritative brand presence - all while connecting with your community in a more meaningful way.

Managing this mix of original posts, employee shares, and industry news can get complicated in a spreadsheet. At Postbase, we designed our visual calendar so you can see your entire content plan at a glance, making it simple to maintain that perfect 70/30 balance. It’s perfect for planning campaigns, spotting content gaps, and dragging and dropping posts to reschedule in seconds. If you're looking for a simple, modern social media management tool that just works, take a look at Postbase.