How to Remove a Product from TikTok Shop Showcase

Thinking about tidying up your TikTok Shop Showcase and wondering where the delete button is hiding? It's a completely normal question, and the answer is more straightforward than you might think once you know the exact steps. This guide will show you exactly how to remove products from your showcase, whether you're a creator, an affiliate, or a seller managing your entire inventory. We'll also cover why curating your digital storefront is one of the smartest things you can do for your brand.

Why Managing Your TikTok Showcase is a Non-Negotiable Strategy

Before jumping into the "how," let's quickly cover the "why." Your TikTok Showcase isn't just a random collection of products, it's a curated storefront that represents your personal brand or business. Left unattended, it can become cluttered with outdated, underperforming, or out-of-stock items, hurting your credibility and sales. Thoughtful curation is a powerful strategy.

Keeping Your Brand Vibe Consistent

Every product in your showcase sends a message. If you're a fitness creator who typically promotes health supplements and high-quality workout gear, having a random, off-brand phone case from a one-off collaboration clutters your page and confuses your audience. Removing items that no longer fit your niche helps you maintain a clear and consistent brand identity, which builds trust with your followers. They know what to expect from you and are more likely to value your recommendations.

Avoiding the "Out of Stock" Letdown

There's nothing more frustrating for a potential customer than getting excited about a product you featured in a video, clicking over to your showcase, and finding that it's unavailable. An "out of stock" or "product no longer available" message creates a dead end and a poor user experience. Regularly removing unavailable items makes your shop look professional and reliable, showing your audience that you respect their time and interest.

Maximizing Your Earnings with High-Performing Products

Your showcase has limited real estate, especially the prime spots at the top. Why give that space to products that aren't converting or that offer tiny commission rates? By removing low-performing items, you make room to highlight the products your audience actually loves and buys. A well-organized showcase should feature your best-sellers, high-commission favorites, and products that genuinely get you excited. This data-driven approach turns your showcase from a simple product list into a revenue-generating tool.

Winding Down Promotions and Partnerships Gracefully

Many brand collaborations or affiliate promotions are for a limited time. Once a campaign ends, it's good practice to remove the associated products from your showcase. This prevents any confusion around expired discount codes and signals to brands that you are organized and professional, which can help you land future partnerships. It keeps your storefront feeling fresh and current, a digital display of what's exciting right now.

How to Remove a Product from a TikTok Shop Showcase (For Creators &, Affiliates)

For creators and affiliates who add products from other sellers to their showcase, the removal process happens directly within the TikTok app. You can do this in under a minute. Just follow these simple steps.

Step-by-Step Guide:

1. Open the TikTok App and Go to Your Profile. Tap the "Profile" icon in the bottom-right corner of your screen to navigate to your main profile page where your bio and videos are displayed.
2. Tap the Shopping Bag Icon. Right below your bio, you should see several icons or tabs, including one that looks like a shopping bag. This is the link to your TikTok Shop Showcase. Tap it to enter your storefront.
3. Access "Manage Showcase." Once you're viewing your showcase, look for a button or text link that says "Manage Showcase." This is your entry point to edit everything. It's typically located near the top of your product grid, making it an easy-to-spot command.
4. Select the Product(s) You Want to Remove. Tapping "Manage Showcase" will change the interface slightly. You'll now see checkboxes or circles as radio buttons next to each product. Simply tap the checkbox for the item (or items) you wish to remove from your view. Most versions of the app allow you to select multiple products at once to make bulk removals fast and easy.
5. Tap "Remove" and Confirm. After selecting the products, a "Remove" button will become active, usually at the bottom of the screen. Tap it. TikTok will show you a confirmation pop-up asking if you’re sure you want to remove the selected items. Just tap "Remove" one last time to confirm your decision, and the product will instantly disappear from your public showcase.

For Sellers: Deactivating or Deleting a Product Listing from Your TikTok Shop

If you're a seller managing your own brand on TikTok Shop, your process is different. You aren't just removing a product from a creator's showcase, you're removing it from your entire shop's inventory. There are two levels of removal: deactivating (temporarily hiding it) and deleting (permanently removing it). This is all managed through the TikTok Shop Seller Center, which you can access via the app or a web browser.

How to Deactivate a Product in TikTok Seller Center

Deactivating a product is a great option if it's temporarily out of stock or you plan to bring it back later. A deactivated product is hidden from your shop and automatically removed from any creator showcases that feature it. However, all of its data (sales history, description, photos) is saved so you can easily reactivate it later.

Steps to Deactivate:

• Log in to your TikTok Shop Seller Center.
• Navigate to the "Products" tab on the left-hand menu and select "Manage Products."
• Find the product listing you want to hide in your product list.
• On the right side of the product's row, you'll see a toggle switch under the "Status" column. Simply click this toggle to move it from "Active" to "Inactive." The update is usually instant.

How to Delete a Product in TikTok Seller Center

Deleting a product is a permanent action. Only do this if you are absolutely certain you will never sell this item again. Once a product is deleted, all of its performance data, media, and listing information are gone for good and cannot be recovered.

Steps to Delete:

• From the same "Manage Products" page in your Seller Center, locate the product you want to permanently remove.
• Select the checkbox next to the product listing. You can select multiple items to delete at once.
• With the product(s) selected, look for a "Delete" button, which often appears near the top of the product grid or under a batch action dropdown menu labeled "Actions."
• Click "Delete." The system will display a final warning prompt to confirm that you understand this action is irreversible. Confirm your choice to finalize the deletion.

What If The Product Won't Go Away? Troubleshooting Common Problems

Occasionally, things don't go as smoothly as they should. If you've run into an issue, here are a few common stumbling blocks and how to fix them.

Problem: The "Manage Showcase" Button Is Missing

If you don't see the "Manage Showcase" option, don't panic. This usually happens for one of three reasons:

1. Your App is Outdated: App layouts change. The first thing you should do is go to the App Store or Google Play Store and check if there's an update for TikTok.
2. A Temporary Glitch: Apps can be buggy. Try closing the app completely (swiping it away from your recent apps) and reopening it. If that doesn't work, clearing your app’s cache in TikTok’s settings (Settings and Privacy >,, Free up space) can often resolve strange display issues.
3. You Are a Seller, Not an Affiliate: Remember, sellers manage their products in the Seller Center, not through the in-app showcase view. Make sure you’re in the right place for your account type.

Problem: I Removed It, But People Can Still See It

In 99% of cases, showcase updates happen instantly. If a product is still lingering after you've removed it, it's almost certainly a caching issue. The change has been made on TikTok’s servers, but your device is still showing an old, saved version of the page. Ask a friend to check your profile from their device, odds are, it's already gone for them. To fix it on your end, clearing your app cache should do the trick.

Problem: I'm a Seller Who Deactivated a Product, But it's Still Tagged in a Video

When you deactivate or delete a product, it becomes un-purchasable and is removed from everyone's showcase. However, it may still appear as a tagged link in old videos that featured it. This isn't something to worry about. When a user clicks that link, they will be taken to a "Product is no longer available" page. While you can't go back and remove tags from other people's videos, deactivating the product effectively disables the sales link, which is the most important thing.

Beyond Deleting: A Smarter Approach to Showcase Management

Simply removing old products is reactive. A truly effective social commerce strategy is proactive. Treat your TikTok Shop Showcase like a real-life retailer would treat their main window display - keep it fresh, engaging, and optimized to sell.

Perform a Weekly Showcase Audit

Set a five-minute appointment in your calendar once a week to review your showcase. Sort by sales or clicks to identify your winners and losers. Remove anything that's out of stock or hasn't performed in weeks. This quick check-in ensures your storefront is always optimized.

Rearrange and Pin Your Top Performers

Don't forget that you can rearrange the order of products in your showcase! Within the "Manage Showcase" screen, you can usually hold and drag products to change their position. Pin your top three best-sellers or products with the highest commission to the very top. This ensures that anyone who visits your showcase immediately sees the items they're most likely to buy.

Align Your Showcase with Your Content Calendar

Your content and your showcase should work together seamlessly. If you're planning to post three videos about a new skincare product next week, make sure that product is added to your showcase and pinned to the top before your videos go live. When curious viewers come in, you've made their next step as easy as possible. This simple bit of planning can dramatically increase your conversion rates.

Final Thoughts

Regularly curating your TikTok Shop Showcase is one of those small efforts that pays off big. Whether you're an affiliate or a brand owner, a well-managed showcase boosts your credibility, improves the customer experience, and ultimately drives more sales. Taking a few moments each week to remove, add, and organize your products is a key part of building a successful social selling business.

Once your showcase is looking perfect, the work shifts to creating the video content that drives traffic there. As we created Postbase, we were obsessed with making that process feel effortless. Our visual calendar helps you strategically plan your promotional content so you can align it with your showcase, and our rock-solid scheduling means your TikToks, Reels, and Shorts go live when they're supposed to. We got tired of tools that make simple tasks feel complicated, so we built something that hopefully lets you spend more time creating and less time juggling software.