How to Add Products to TikTok Showcase

Your TikTok profile is more than just a place to share videos, it's a potential storefront, and the TikTok Showcase is your digital display window. This guide walks you through exactly how to set up your Showcase, add products, and turn your profile into a fully shoppable experience that your followers will love.

What is the TikTok Showcase?

The TikTok Showcase is a dedicated tab on your profile page that displays a collection of products you're promoting. Think of it as your own curated shop right on TikTok. When a user clicks this tab, they can browse and buy products directly without ever leaving the app. This creates a seamless shopping experience, transforming casual viewers into potential customers with just a couple of taps.

For creators, it's a powerful monetization tool that allows you to earn commissions on products you genuinely recommend. For brands, it's a direct sales channel driven by creator-led marketing that feels authentic and integrated into the native user experience. Unlike a standard "link in bio," the Showcase keeps the entire journey - from discovery to checkout - within the TikTok ecosystem, drastically reducing the friction that causes potential buyers to drop off.

First Things First: Are You Eligible?

Before you can start adding products, you need access to the tools. The eligibility requirements differ slightly for creators (affiliates) and sellers (brands).

For Creators (Affiliates)

If you want to add products from other brands and earn a commission, you'll need to join the TikTok Shop for Creator program. While requirements can vary by region, the general guidelines are:

• Follower Count: You typically need at least 5,000 followers.
• Age: You must be 18 years or older.
• Account Status: Your account needs to be active and in good standing, without repeat violations of community guidelines.

If you meet these criteria, you can apply. Go to your profile, tap the three lines in the top right, select Creator tools, and look for TikTok Shop for Creator. Follow the prompts to submit your application. Once approved, you gain access to the Product Marketplace where you can find products to promote.

For Sellers (Brands)

If you want to sell your own products through TikTok Shop, you'll need to set up a seller account. This involves a more detailed registration process and you'll manage everything through the TikTok Seller Center website or app.

• Business Registration: You need to be a registered business in one of the countries where TikTok Shop is available.
• Official Documentation: Be prepared to provide business licenses and tax information.
• Link Your Account: You will need to link your primary TikTok account to your TikTok Shop in the Seller Center.

Once your shop is approved and set up, any products you upload to your Seller Center catalog can be added to your profile's Showcase automatically.

How to Add Products to Your TikTok Showcase: A Step-by-Step Guide

Once you've been approved as either a creator or a seller, adding products to your Showcase is straightforward. Let's break down the process for each path.

Step-by-Step for Creators (Adding Affiliate Products)

As a creator, your job is to find great brands and products in the Marketplace that align with your niche and your audience's interests.

1. Access the Product Marketplace

From your Creator tools, tap on TikTok Shop for Creator. This will bring you to your affiliate dashboard. Find and tap on Product Marketplace. This is your massive catalog of all the products available for affiliate promotion on TikTok.

2. Find Products You Want to Promote

The marketplace can feel overwhelming at first, so use the tools to narrow things down. You can search for products directly or browse by:

• Categories: Find items in specific niches like "Beauty," "Fashion," or "Home Goods."
• Commission Rate: Sort products by the commission percentage they offer. Higher commission is great, but always prioritize authenticity and relevance.
• Best Sellers: See what's already trending and selling well on the platform.

Some brands also offer to send free samples. This is an excellent way to try a product before you recommend it, allowing you to create more genuine and convincing content. Look for listings that mention a sample is available and request it.

3. Add Products to Your Showcase

When you find a product you like, tap on it to see more details, including the price, shipping information, and commission you'll earn per sale. If it's a good fit, simply tap the red Add button. That's it! The product is now live in your Showcase tab for all your profile visitors to see and shop.

You can add dozens of products to create a comprehensive personal store. There's no hard limit, so feel free to build out a collection that truly represents your personal brand.

Step-by-Step for Sellers (Adding Your Own Products)

For brands with their own TikTok Shop, the process is less about curation and more about catalog management. Your product list is managed through the Seller Center.

1. Upload Products to Your Seller Center Catalog

Log in to your TikTok Shop Seller Center. Navigate to the "Products" section and choose "Manage Products." From here, you'll click "Add New Product" and fill out all the necessary details:

• Product Title and Description
• High-Quality Images and Videos
• Category and Attributes
• Variants (e.g., size, color)
• Price and Inventory Quantity
• Shipping Information

Once you save and publish a product, it goes through a short review process by TikTok. After approval, it's officially part of your shop's inventory.

2. Manage Your Storefront Showcase

Products that you've published in your Seller Center will automatically sync to your Showcase on your linked TikTok profile. You can typically manage which products are featured directly from the Seller Center or within the TikTok app itself by going into your Showcase to add or hide a previously uploaded product.

This gives you control over what visitors see first and allows you to tailor your Showcase to specific seasons, promotions, or trending content you're creating.

Best Practices for a Showcase That Actually Sells

Just adding products isn't enough. Your Showcase succeeds when it feels like a natural extension of your content. Here's how to make it compelling.

1. Create Shoppable Content that Drives Traffic

Your content is the primary driver of traffic to your Showcase. Tagging is everything.

• Tag Products in Videos: Before you post a new video, look for the "Add Link" option. From there, select "Product" and choose the item(s) from your Showcase featured in the video. A small yellow shopping cart icon will appear over your video description. Anyone tapping it will see the product and can purchase it immediately.
• Tag Products in LIVEs: Hosting a livestream is one of the most effective ways to sell. Before going live, you can pin multiple products from your Showcase to a shopping tab within the broadcast. You can refer to them during the LIVE, answer questions in real-time, and create a powerful sense of urgency.
• Make Authentic Content: Don't just hold up a product and call it a day. Show how you use it. Tell a story about it. Review it honestly. The most successful shoppable content on TikTok rarely feels like a traditional ad.

2. Organize Your Showcase for Easy Browsing

A messy store is hard to shop in, and your Showcase is no different. Within the Showcase management tools, you can create collections or re-order products. Group items logically to help your followers find what they are looking for.

• Collections by Theme: "My Morning Skincare Routine," "Gaming Desk Essentials," "Cozy Home Decor."
• Collections by Price: "Gifts Under $25," "Favorite Finds Under $50."
• Collections by Type: "Best Fall 'Fits," "Summer must-haves."

Give your collections attention-grabbing names and sort products so the most appealing ones are at the top.

3. Promote Your Showcase Consistently

Treat your Showcase like any product you'd launch. You need to tell people it's there.

• Update Your Bio: Add a simple Call to Action like "Shop all my favorites here! ⬇️" pointing to your Showcase link.
• Verbally Mention it: In your videos, get comfortable with saying phrases like, "I've linked this in my TikTok Showcase if you want to check it out," or "You can find all these products in my Shop tab."
• Create Dedicated Showcase Tours: Make a video specifically walking your followers through a few favorites currently in your Showcase. Treat it like a haul or a new discoveries video.

Final Thoughts

Setting up your TikTok Showcase is your first step toward transforming your influence into a tangible business. This built-in storefront makes it incredibly easy for your followers to act on your recommendations, allowing creators and brands alike to capitalize on the platform's ability to drive trends and consumer behavior natively within their platform.

Once your Showcase is populated, your focus shifts to creating a steady stream of engaging content to promote those products. This is where planning becomes so important. We designed Postbase specifically for the visual, video-first nature of platforms like TikTok. You can visually plan your content calendar, reliably schedule your shoppable videos, and manage all your viewer comments in one inbox, freeing you to focus more on creativity and community engagement.