How to Add Social Media Icons to an Email Signature
Enhance your email signature by adding social media icons. Discover step-by-step instructions to turn every email into a powerful marketing tool.

Realizing you've missed the 30-day window to reactivate your Twitter account can feel like a digital punch to the gut. All those years of tweets, connections, and community building seem to vanish overnight. This guide will walk you through exactly what happens to your account after that 30-day deadline passes and what, if anything, you can do about it. We'll cover the official process on X (formerly Twitter), the longshot methods worth trying, and how to strategically plan your next steps if you have to start fresh.
Before diving into a recovery plan, it's important to understand what X's official policy says happens when you deactivate your account. The deactivation process isn't an instant, permanent deletion. It's more like putting your account into a deep sleep for 30 days, giving you a chance to change your mind.
Here's the standard process:
According to X's terms of service, once that 30-day window closes, your account enters the permanent deletion queue. This is the official point of no return. X begins the process of purging your information from their systems. In theory, this means everything associated with your account is gone for good:
The key phrase here is "begins the process." Deletion isn't necessarily instantaneous across all of X's servers. Some people have reported having a tiny, unofficial grace period of a day or two after the 30-day mark. However, banking on this is risky. Officially, after day 30, your data is scheduled for deletion, and any chance of a simple login-reactivation disappears.
If you've passed the 30-day deadline, the only officially sanctioned path to potentially recovering your account is to go through X's Help Center. While the chances of success are low once an account is in the deletion queue, it is your most legitimate option. Time is critical, so if you want to attempt this, do it as soon as you realize you've missed the window.
Navigating the Help Center can be a bit of a maze, but following these steps will get your request to the right place.
Remember to keep a close eye on the email account you provided. If they can help, that's where their instructions will arrive.
Brace yourself for the most likely outcome: a response from X support stating that because the 30-day window has passed, the account has been permanently deleted and cannot be recovered. If that happens, the account is truly gone. So, what's next? Here are the most realistic things to consider.
Before you completely give up, there's one last thing to try that takes just 30 seconds. Even a day or two after the 30-day mark, go to X's login page on a web browser and try to log in with your old username and password. In very rare cases, due to server lags or system quirks in the deletion queue, an account is still hanging in limbo and a login can trigger reactivation.
It almost certainly won't work, but given the minimal effort involved, it's worth a shot. If you get a message saying the account doesn't exist or the password is incorrect (and you know it's correct), then you have your definitive answer - it's gone.
When an account is permanently deleted, its unique @username is eventually returned to the public pool of available names. The key word here is "eventually." There is no fixed timeline dictating when a deleted username becomes available again. It's not a week, 30 days, or a year. It's up to X's internal processes.
If your old handle was important to your brand, you can periodically try to create a new account using that same @username. Set a reminder to check once a week. One day, you might find it's yours for the taking.
The enormous downside is that you are only getting the name. You are starting from absolute zero: 0 followers, 0 tweets, 0 following. It's a completely fresh slate. For some, this is a deal-breaker. For others, owning that prime username again is worth the effort of rebuilding.
If someone else has snapped up your old username, or you just don't have the patience to wait for it, this moment can be an unexpected opportunity. Losing an old account forces you to be intentional about your presence moving forward.
Consider creating a slightly modified username:
A new account is a chance for a digital reset. You can shed old tweets, follow lists that are no longer relevant, and build a more focused, engaged community from the ground up, based on your current goals, not your goals from five years ago.
Whether you snagged your old username or started with a new one, you're basically launching a new social media channel. A strong plan will help you gain momentum much faster than posting randomly.
Don't just appear out of nowhere. Use your other channels to let your audience know where to find you. Post to your Instagram Stories, LinkedIn page, Facebook group, or email newsletter with a simple message: "Hey everyone, I'm back on X! You can now find me at my new home: @NewUsername. Come say hello!" This jump-starts your follower count with people who are already invested in you.
A blank slate is a strategist's dream. Before you dive back into tweeting, take an hour to answer a few questions:
Having a clear strategy prevents you from falling back into old habits that may not have served you well.
Don't just wait for people to find you. Go out and find them. Spend time actively rebuilding your network. Search for the top voices in your industry, old colleagues, and former followers you remember being particularly engaged. Follow them, and more importantly, interact with their posts. A thoughtful reply is far more visible and effective for rebuilding connections than simply clicking "follow" on hundreds of accounts. Your initial focus should be on conversation, not just broadcasting messages.
Losing an X account feels awful, and the reality is that recovering it after 30 days is a significant longshot. The only official path is through a support ticket, and it's essential to act fast and set realistic expectations. If that fails, your best course of action is to reframe the situation - whether by waiting to reclaim your old username or by creating a fresh identity, you have a unique opportunity to start over with more intention and a clearer strategy.
Getting a new account off the ground or reviving an old one requires consistent effort. We built Postbase because we know how chaotic managing social media can be, especially when you're trying to re-establish a presence. Our visual calendar helps you plan content ahead of time, making sure your new timeline feels active and strategic from day one. And when you're trying to reconnect, the unified inbox lets you manage all your new conversations in one place without bouncing between apps. It's designed to make that fresh start feel less overwhelming and much more achievable.
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