How to Post to Twitter and Facebook

Posting to Twitter and Facebook seems straightforward, but doing it right is what turns passive scrollers into active followers. This guide will walk you through everything, starting with the simple step-by-step of how to post on each platform and moving on to the strategies that will help your content actually connect with your audience. We'll cover everything from crafting the perfect post for each network to scheduling your content for maximum impact.

How to Post on Facebook: A Step-by-Step Guide

Facebook is all about community and connection. Your posts here have a bit more room to breathe than on other platforms, making it ideal for storytelling, sharing updates, and engaging in conversations. You can post from your personal profile, a business Page, or within a Group.

Posting on Facebook from a Desktop

Posting from a computer is often the easiest way to manage your content, giving you a full keyboard and screen to work with.

• Step 1: Find the "What's on your mind?" box. At the top of your News Feed (if posting to your personal profile) or on your Page's timeline, you’ll see a composer box, often prompting you with "What's on your mind, [Your Name]?" or "Create post."
• Step 2: Write your text. This is your caption. You can share an update, ask a question, or tell a story. Facebook posts can be longer, but it's still smart to keep your first few sentences engaging to grab attention.
• Step 3: Add media. Below the text box, you’ll see several options.
  • Photo/Video: Click this to upload images or videos from your computer. You can upload multiple at once to create a gallery or album.
  • Tag people: Use the @ symbol followed by their name to tag other profiles or Pages.
  • Feeling/Activity: Add a little personality by sharing how you’re feeling or what you’re doing.
  • Check in: If your post is about a specific place, add the location.
• Step 4: Set your audience. For personal profiles, you can choose who sees your post (Public, Friends, etc.). For Pages, posts are public by default.
• Step 5: Click "Post." Once you're happy with how everything looks, hit the blue "Post" button. You're live!

Posting on Facebook from a Mobile Device

The process on the Facebook app is very similar and just as intuitive.

• Step 1: Open the App. Tap the "What's on your mind?" field at the top of your feed.
• Step 2: Write your caption and add media. You'll see icons for adding photos, videos, checking in, and more, just like on the desktop version. Use them to make your post more dynamic.
• Step 3: Choose your audience. Tap the button below your name (it will likely say Public or Friends) to select who can see your post.
• Step 4: Tap "Post." It's usually located in the top-right corner of the screen.

Types of Content That Work Well on Facebook

• High-Quality Videos: Native video (uploaded directly to Facebook) performs exceptionally well, especially short-form "Reels."
• Engaging Photos: Behind-the-scenes shots, user-generated content, and high-quality product photos tend to get good engagement.
• Links with a compelling intro: Sharing blog posts or articles can drive traffic, but make sure your caption explains why people should click.
• Questions and Polls: Actively invite your audience to join the conversation. Simple questions can generate tons of comments.
• Facebook Stories: These casual, vertical videos and photos disappear after 24 hours and are great for showing a more authentic side of your brand.

How to Post on Twitter (X): A Quick Guide

Twitter, now known as X, is a fast-paced environment built for quick updates, breaking news, and real-time conversation. Brevity and impact are everything here.

Posting on Twitter (X) from a Desktop

• Step 1: Find the composer box. At the top of your main timeline or on your profile page, you'll see a box that says, "What is happening?".
• Step 2: Write your tweet. You have a character limit (currently 280 for most users), so get straight to the point. You can create a "thread" by clicking the plus icon (+) to add more tweets to your original post if you need more space.
• Step 3: Add media and other elements. Below the text box, you'll see icons for:
  • Media: Add up to four images, one GIF, or one video per tweet.
  • GIF: Search for and add a GIF directly from Twitter's library.
  • Poll: Create a poll with up to four choices for your followers to vote on.
  • Location: Tag your tweet with a specific location.
• Step 4: Click "Post." The blue button will send your tweet out into the world.

Posting on Twitter (X) from a Mobile Device

• Step 1: Tap the compose button. On the mobile app, tap the blue circle with a plus sign and a feather, usually in the bottom-right corner.
• Step 2: Write your tweet and add media. The same options (images, GIFs, polls) are available at the bottom of the compose screen.
• Step 3: Tag anyone. Use the @ symbol to mention other users. You can also add hashtags (#) to help your tweet get discovered in relevant conversations.
• Step 4: Tap "Post." Once your tweet is ready, tap the button in the top-right corner.

Beyond the "Post" Button: Creating Content That Connects

Knowing how to use the buttons is just the first step. To build a brand and an audience, you need a strategy behind your posts. This involves understanding the platform, your audience, and what makes compelling content.

Tailor Your Content for Each Platform

A common mistake is posting the exact same message to both Facebook and Twitter. While you can share the same core idea, you should always adapt it for the platform.

• Facebook: The tone can be more conversational and community-focused. You have more space for text, so you can tell a small story or provide more context. People on Facebook are often scrolling to see updates from friends and family, so content that feels personal and genuine often works best.
• Twitter: The tone should be sharp, concise, and often witty. It's a platform for news, quick takes, and jumping into trending conversations. Hashtags are much more integral here for discoverability. A single, powerful image or a short video clip is more effective than a full photo album.

Example: You're promoting a new blog post about "5 Tips for Working Remotely."

- Facebook Post: "Switching to remote work has been a huge change for so many of us. We've learned a lot about what works (and what doesn't!). To help you stay productive and balanced, we put together our top 5 tips that made the biggest difference for our team. From setting boundaries to finding the right tech, there's something in here for everyone. Check it out at the link below! What's your #1 remote work tip? Let us know in the comments! 👇 [Link to post]"

- Twitter Post: "Struggling with remote work productivity? Here are 5 quick tips that actually work: 1. Create a dedicated workspace. 2. Set firm start/end times. 3. Over-communicate with your team. 4. [Tip 4] 5. [Tip 5]. More details in the full post! #remotework #wfh #productivitytips [Link to post]"

Writing Powerful Captions & Using Hashtags

Your caption's job is to stop the scroll. Start with a hook - a question, a bold statement, or something intriguing. Use emojis to add personality and break up text. On Twitter, hashtags are a must for getting your content seen by people who don't follow you yet. On Facebook, they're less critical but can still be useful for topic organization. A good rule of thumb is 1-3 relevant hashtags on Facebook and 2-3 on Twitter.

Consistency is the Secret Ingredient

Posting sporadically won't get you very far. The algorithms on both platforms favor accounts that are active and consistent. This doesn't mean you need to post five times a day, but it does mean you should establish a regular cadence - whether it's once a day, three times a week, or whatever you can realistically maintain. The best way to stay consistent is by planning and scheduling your content ahead of time.

Scheduling Your Posts for Maximum Impact

Instead of logging on every day to post in real-time, you can (and should) schedule your content. This is a complete game-changer for staying consistent and saving time.

Why Schedule Your Posts?

• Save Time and Batch Your Work: Spend an hour or two planning and writing all your posts for the week instead of scrambling to create something new every day.
• Post at Optimal Times: You can schedule a post to go live when your audience is most active, even if you’re busy or asleep.
• Maintain Consistency: Life gets busy. Scheduling ensures your social media feeds never go silent, keeping your audience engaged.
• Get a Bird's-Eye View: Using a scheduling calendar helps you see your entire content plan at a glance, making it easier to spot gaps or coordinate campaigns.

How to Use Native Scheduling Tools

Both Facebook and Twitter have built-in scheduling features.

• For Facebook Pages: You can schedule posts using the Meta Business Suite. When composing a post, instead of clicking "Post," click the dropdown arrow and select "Schedule Post." Choose your desired date and time.
• For Twitter: In the compose box, you'll see a small calendar icon. Click it to set a future date and time for your tweet to be published.

While native schedulers work fine for one-off posts on a single platform, they get clunky and time-consuming when you're managing multiple accounts and trying to build a cohesive cross-platform strategy.

Final Thoughts

Learning how to post to Twitter and Facebook is about much more than just the technical steps. It’s about understanding the unique culture of each platform, creating content an audience genuinely wants to see, and delivering it consistently so you can build real momentum.

We actually built Postbase to simplify exactly this process. We were tired of fighting with older tools that made managing multiple platforms feel like a chore. So, we designed a simple and modern social media management tool that lets you plan your content on a visual calendar, schedule reliable posts across all your accounts (with great support for video), and manage all your engagement in one place.