How to Post on a LinkedIn Business Page

Posting on your LinkedIn Business Page feels like it should be simple, but getting it right in a way that actually builds your brand can feel like a totally different story. This guide breaks down exactly how to post - from the technical steps to the strategic creation of content that people will actually want to read and share. We’ll cover the nuts and bolts of the post creator, ideas for engaging content, and best practices to maximize your reach.

Why Posting on Your LinkedIn Page Still Matters

In a world of fleeting video trends and bite-sized content, LinkedIn remains the undisputed hub for professional branding, networking, and lead generation. It's where potential clients vet your company, future employees check out your culture, and B2B partnerships are formed. Active companies on LinkedIn receive 5x more page views and 7x more impressions per follower. For B2B businesses, the value is even clearer - LinkedIn is responsible for generating over 80% of their social media leads.

Simply having a page isn’t enough. An inactive page can be worse than no page at all, suggesting your company isn't engaged or current. Consistent, valuable posting transforms your page from a static digital business card into a dynamic resource hub that builds trust, showcases expertise, and attracts opportunities.

The Anatomy of a High-Performing LinkedIn Post

Before hitting that "Post" button, it's good to understand the ingredients that make a post successful. A great LinkedIn post isn't just a block of text, it's a carefully structured piece of communication designed to stop the scroll.

1. A Killer Opening Line (The Hook)

The first one or two lines are all that people see before a "see more" button appears. Your first sentence needs to grab attention immediately. Ask a question, state a bold or counterintuitive opinion, or start with a relatable story. Avoid generic company announcements and get straight to the value.

• Instead of: "We are excited to announce our new Q3 report on industry trends..."
• Try: "90% of leaders in our industry are getting this one thing wrong."

2. Readable Body Text

Nobody wants to read a giant wall of text. Break up your copy into short paragraphs of one or two sentences each. Use bullet points or numbered lists to make information easy to scan and digest. Emojis can add personality and visual interest, but use them thoughtfully to complement your brand's tone - don't overdo it.

3. Compelling Visuals

Posts with images or videos get significantly more engagement than text-only updates. LinkedIn offers several visual formats to choose from:

• Images: Clean, high-quality photos, custom infographics, or branded graphics work best.
• Video: Native video uploaded directly to LinkedIn outperforms shared external links (like YouTube). Short, digestible videos with captions are ideal, as many people browse with the sound off.
• Carousels (PDFs): Uploading a PDF document creates a swipeable carousel that's perfect for sharing "slide deck" style content, step-by-step guides, or repurposed blog post highlights. This format has fantastic engagement rates right now.

4. Relevant Hashtags

Hashtags help categorize your content and make it discoverable to users who follow those topics. A good practice is to use between three and five relevant hashtags. Mix broad industry terms (#SocialMediaMarketing) with more niche or specific ones (#B2BContentStrategy). You can also include a unique branded hashtag for your company (#YourCompanyNameHere).

5. Strategic Tagging

If you mention another company, a client, or a specific person (like an employee you're spotlighting), tag their page or profile by typing "@" followed by their name. This sends them a notification, increasing the chances they will engage with and share your post with their own network, amplifying your reach.

How to Post on a LinkedIn Business Page: A Step-by-Step Guide

Alright, let's get into the practical steps. Once you have your content ready, publishing it is straightforward.

Step 1: Navigate to the Post Composer

First, go to your LinkedIn Business Page. You must be an admin of the page to post. At the very top of your feed, you'll see a box that says “Start a post.” This is your content composer, and it's where the magic begins.

Step 2: Write Your Post Text

Click inside the box to start writing. This is where you'll paste or type out your message. Remember the "Anatomy" section above: lead with a strong hook and keep your paragraphs short and scannable.

Step 3: Add Media or an Event

Below the text box, you’ll see several icons for adding different content types. Here's a quick rundown of your main options:

• Add a photo: Click this icon to upload an image (or multiple images) from your computer.
• Add a video: Use this to upload a video file directly to LinkedIn for the best performance.
• Add a document: This is how you create the popular carousel posts. Upload a PDF, and LinkedIn will transform it into a multi-page, swipeable document.
• Celebrate an occasion: This gives you templates to announce new hires, work anniversaries, or company milestones.
• Create a poll: Ask a question and provide up to four response options. Polls are excellent for generating quick engagement.
• Create an event: Use this to set up a LinkedIn Event for a webinar, online workshop, or conference.

Step 4: Include Hashtags and Mentions

After your main text, add your chosen hashtags. To tag another company or person, start typing "@" followed by their name, and a dropdown menu will appear. Select the correct profile from the list to create the tag.

Step 5: Publish or Schedule Your Post

Once you’ve proofread everything and are happy with how it looks, you have two options next to the "Post" button:

• Post now: Simply click the blue "Post" button to publish your content immediately.
• Schedule for later: Click on the small clock icon. This will allow you to select a future date and time for your post to go live. LinkedIn's native scheduler is a handy tool for planning content in advance.

That's it! You've successfully created and shared a post on your LinkedIn Business Page.

7 Content Ideas That Drive Engagement

Knowing how to post is only half the battle. Coming up with what to post consistently is the other. Here are seven ideas to get you started:

1. Employee Spotlights: Showcase the talented people on your team. Share a professional headshot, a brief bio, and a fun fact or quote from them. This humanizes your brand and boosts team morale.
2. Behind-the-Scenes Looks: Give your audience a glimpse into your company culture. Share pictures from a team outing, a shot of a collaborative brainstorming session, or a Day-in-the-Life video.
3. Educational Carousels (PDFs): Break down a complex topic into 5-10 simple slides. This could be a "How-To" guide, a list of industry tips, or key takeaways from a recent blog post.
4. Ask Me Anything (AMA) from an Expert: Have a leader from your company answer audience questions in the comments, or compile answers into a short video.
5. Industry News with Your Commentary: Don't just share an article - add your own unique perspective. Start your post with, "Here's what this recent update really means for our industry..." to establish thought leadership.
6. Customer Success Stories: Go beyond a simple testimonial. Tell the story of how you helped a client solve a specific problem. Tag the client's company (with their permission) for extra visibility.
7. Text-Only Storytelling: Sometimes, a powerful, well-told story doesn't need a visual. Share a personal story of a challenge overcome, a lesson learned, or an industry observation. Structure it for readability, and it can perform incredibly well.

Best Practices to Remember

To really make your LinkedIn strategy stick, keep these final tips in mind.

• Be Consistent: Aim to post at least 3-5 times per week. A consistent publishing schedule keeps your page active and your brand top-of-mind.
• Respond to Comments: When someone takes the time to comment on your post, always reply! This shows you’re listening and helps build a community around your brand. It also boosts your post's visibility in the algorithm.
• Test Different Post Times: While general advice points to mornings on weekdays, the best time to post depends on your specific audience. Experiment with different days and times and check your LinkedIn Analytics to see when your followers are most active.
• Encourage Employee Advocacy: Your team is your biggest megaphone. Encourage them to share and comment on company posts from their personal profiles to drastically expand your reach beyond your page's followers.

Final Thoughts

Posting on a LinkedIn Business Page is a powerful way to build credibility, connect with your audience, and drive business goals. By focusing on valuable content, creating scroll-stopping visuals, and engaging with your community, you can turn your page into a strategic asset for your brand.

Maintaining that consistency, especially across different platforms, can become a real challenge. That's why we built Postbase from the ground up to handle the reality of modern social media. With our visual calendar, you can plan your content weeks in advance and get a bird's-eye view of your entire strategy. Even better, our scheduling is rock-solid - it supports video natively without compression issues and ensures your posts publish exactly when they're supposed to, every time.