How to Post Audio on Facebook

Sharing your podcast clip, new song, or a powerful soundbite on Facebook isn't as simple as uploading an MP3 file, but it's one of the best ways to connect with your audience. This guide walks you through the effective, straightforward methods for getting your audio heard on the world's biggest social network, from creating engaging video clips to leveraging third-party platforms.

Why Share Audio on Facebook in the First Place?

In a world of endless visual scrolling, audio offers a refreshing and intimate way to engage your audience. It stops the scroll differently. It can be more personal than a stock photo and less production-heavy than a full video shoot. Whether you're a podcaster, musician, coach, or brand, audio helps you:

• Build a Deeper Connection: The human voice creates intimacy and trust. Listeners feel like they're right there with you, building a stronger relationship than text alone can foster.
• Repurpose Content Efficiently: You can take a single podcast episode or webinar and chop it into a dozen compelling audio clips for social media. It's an incredibly efficient way to get more mileage from your best content.
• Stand Out in the Feed: An audiogram with moving waveforms or animated captions is visually distinct from the typical photos and links that fill the Facebook feed, helping your content get noticed.
• Reach New Listeners: Sharing clips on Facebook introduces your work to people who might never find your podcast or music on dedicated streaming apps.

The Core Problem: You Can't Directly Upload an Audio File

Let’s get this out of the way first. Facebook is fundamentally a visual platform. It doesn't allow you to create a standard post by uploading an audio file like an .mp3 or .wav directly. If you try, you'll realize the option simply isn’t there.

But that doesn't mean you're out of options. It just means you have to get a little creative. The solution is to package your audio in a format that Facebook loves: video. By a large margin, the most effective method for this is creating an audiogram.

Method 1: Turn Your Audio into an Engaging Video (The Audiogram)

An audiogram is the gold standard for sharing audio on social media. It's a simple video that combines a static image (like your brand's logo, podcast cover art, or a guest's headshot) with your audio track and a dynamic, moving waveform that visualizes the sound. Often, they also include animated, word-by-word captions to cater to viewers watching with the sound off.

This format is perfect because it gives viewers something to look at while they listen, and it works perfectly within Facebook’s auto-playing video feed.

How to Create an Audiogram: Step-by-Step

While this might sound technical, several user-friendly tools are designed specifically for this purpose. The steps are generally the same no matter which tool you use.

1. Choose an Audiogram Tool: There are many great options, each with slightly different features. Popular choices include Wavve, Headliner, and Veed.io. Most offer a free tier that lets you create a few minutes of video per month, which is perfect for getting started.
2. Upload Your Audio Clip: Trim your podcast, song, or soundbite down to a short, engaging highlight. For social media, clips between 30 and 90 seconds perform best. This isn't the place for your full 45-minute episode. Isolate the most "aha!" moment, the funniest joke, or the most hard-hitting point.
3. Select a Background Image: Design a template or choose a background image. This should be visually appealing and correctly sized. For the Facebook feed, a square (1:1 aspect ratio) or vertical (4:5 aspect ratio) format works best. You can use your podcast cover art, a high-quality photo of your guest, or a simple branded graphic with the title of the clip.
4. Customize Your Waveform: This is the fun part! Choose the style, color, and position of the audio waveform. You can make it a classic line, a pulsing circle, or a series of bars. Pick something that matches your brand's aesthetic.
5. Add and Transcribe Captions: This is a non-negotiable step. Over 85% of videos on Facebook are watched without sound. If you don’t have captions, most people will scroll right past. Almost all audiogram tools will automatically transcribe your audio. Make sure to review the transcription for accuracy because AI isn't perfect. Style the captions to be large, clear, and easy to read on a mobile device.
6. Export and Post: Once you're happy with your creation, export the file as an MP4 video. From there, you can upload it directly to your Facebook page or profile just like any other video. Write a compelling caption for your Facebook post that adds context, asks a question, and encourages people to "turn the sound on" for the full experience.

Best Tools for Creating Audiograms

• Headliner: A crowd favorite, especially for podcasters. It offers generous free plans, automatic transcription, and easy integrations with podcast hosting services.
• Wavve: Known for its beautiful and highly customizable waveform animations and templates. It’s slick, professional, and excellent for brands with a strong visual identity.
• Veed.io: A full online video editor that also happens to be fantastic at creating audiograms. If you want more creative control beyond just a static image and waveform (like adding multiple text boxes or progress bars), Veed is a great choice.

Method 2: Share a Link from a Streaming Platform

If creating an audiogram feels like too much work, you can always share a direct link from platforms like Spotify, Apple Podcasts, or SoundCloud. This is a much faster method, though it comes with a few trade-offs.

How It Works

1. Navigate to the song, podcast episode, or playlist you want to share on its respective platform (e.g., the Spotify app).
2. Find the "Share" button (it usually looks like a box with an arrow pointing out of it).
3. Select the option to "Copy Link" or "Share to Facebook."
4. Paste the link into a new Facebook post. Facebook will automatically generate a preview with the title, artwork, and a play button.

Pros and Cons of This Method

• Pros: It’s incredibly fast and easy. It takes only a few seconds and sends your audience directly to a platform where they can subscribe or follow your content right away.
• Cons: The post is less "native" to the Facebook feed. It often looks like an ad or an external link, which can lead to lower engagement rates compared to native video. The Facebook algorithm also tends to favor content that keeps users on the platform, so an external link might get less reach than a directly uploaded audiogram video.

Method 3: Go Vertical with Facebook Stories

Facebook Stories are a great place for rawer, more informal content, and they work well for short audio clips. While you can't upload audio directly, you have two simple options.

1. Use the Music Sticker

If you want to share a popular song, this is the easiest way.

• Upload a photo or video to your Facebook Story.
• Tap the sticker icon at the top of the screen.
• Select the "Music" sticker.
• Search for the song you want, select it, and choose which snippet you want to play.
• You can display lyrics, the album art, or a small sticker.

2. The Video Workaround for Your Own Audio

If you want to share a clip of your own podcast or a personal voice note, a little workaround is required.

• Step 1: Create a simple video on your phone. Use a video editing app like InShot or CapCut. Import a static background image (your cover art will work fine).
• Step 2: Add your audio. Import your trimmed MP3 audio clip and layer it over the image for the duration of the clip.
• Step 3: Export and upload. Save this simple video to your camera roll. Now you can upload it to your Facebook Story. You can then add stickers, polls, and captions right within Facebook to make it more interactive.

Final Thoughts

Sharing your voice on Facebook requires a creative approach because you can't just upload an audio file. The best method is to convert your sound into a video format like an audiogram, which is optimized for how people actually consume content in their feed - visually, and often silently at first. Alternatively, linking to streaming services or using Stories are fast and simple ways to get your sound out there.

Once you’ve created your video, a social media management platform makes it easy to schedule your audio content alongside everything else. As a team that wished for a more modern tool ourselves, having dealt with the hassle of older platforms that weren't built for video, we designed Postbase to make publishing and planning modern content formats - like audiograms for your feed or audiograms made into Reels - feel effortless. It helps organize your visual content calendar, so you can see exactly when your audio clips are going live and build a consistent presence without the headache.