How to Post a Link on TikTok

Driving traffic from your TikTok account to your website, blog, or store is an absolute game-changer. Unlike other platforms, TikTok has specific rules about where and how you can share clickable links, but there are multiple effective ways to get your audience from your videos to your landing page. This guide will walk you through every method, from the most common link-in-bio strategy to some creative workarounds you can use directly in your content.

Understanding Why and Where You Can Share Links on TikTok

First, it’s important to know that TikTok’s primary goal is to keep users happily scrolling within the app. That’s why you can't just drop a clickable link into an ordinary video description or a comment and expect it to work. They reserve the most powerful linking features for specific placements to maintain a clean user experience and prevent spam.

The good news is that TikTok provides dedicated spots for links once you meet certain criteria. The most prominent and versatile of these is the link in your bio. Let’s break down how to get that set up, as it's the foundation for driving external traffic.

The Easiest &, Most Important Method: The Link-in-Bio

Your bio is the most valuable piece of real estate on your TikTok profile for sending followers somewhere else. It's the one place a permanent, clickable link can live. Most creators use this spot to direct followers to their homepage, a new product, their other social channels, or a custom landing page.

How to Add a Clickable Website Link to Your TikTok Bio

The ability to add a website to your profile isn’t available to everyone right away. To unlock this feature, you typically need to switch to a Business Account, which is free and easy to do. TikTok sometimes experiments with criteria, but switching a personal account to a Business Account is the most reliable way to activate the website field in your profile.

Here’s the step-by-step process:

1. Switch to a Business Account:
   • Go to your TikTok profile and tap the three horizontal lines (hamburger menu) in the top-right corner.
   • Select "Settings and privacy."
   • Tap on "Account."
   • Choose "Switch to Business Account" and follow the on-screen prompts. You’ll be asked to pick a category that best describes your content or brand.
2. Add Your Link:
   • Once your account is switched over, go back to your profile page.
   • Tap the "Edit profile" button located right below your bio.
   • Look for the "Website" field. (If you just switched, it should now be visible.)
   • Paste your desired URL into this field and tap "Save."

That's it! A clickable link will now appear on your profile, right below your bio description.

Supercharge Your Single Link with "Link-in-Bio" Tools

Having only one clickable link might feel restrictive, especially if you want to promote your latest YouTube video, a blog post, an affiliate product, and your personal website. This is where "link-in-bio" tools come in. Services like Linktree, Koji, Beacons, or Later’s Linkin-bio allow you to create a simple, mobile-friendly landing page that houses all of your important links.

Here’s how it works:

• You sign up for a link-in-bio service and create a custom landing page.
• On this page, you add buttons that link to all the different places you want to send your audience (e.g., "My Online Shop," "Latest YouTube Video," "Contact Me," "My Newsletter").
• The service gives you one single URL for your landing page.
• You put that single URL in your TikTok bio.

Now, when a follower clicks your bio link, they’re presented with a menu of options, giving them the freedom to go where they choose. This strategy turns your one link into an unlimited number of pathways, getting maximum value from that small space on your profile.

Beyond the Bio: 3 Creative Ways to Promote Links in Videos

While the bio link is your main hub, you shouldn't rely on it alone. You need to actively tell your viewers where to go in your videos. Here are several effective, non-clickable methods to drive awareness and action directly from your content.

1. Use Text Overlays and Verbal Call-to-Actions (CTAs)

The most straightforward method is to simply display your link as text directly on the screen. This works best with short, easy-to-remember URLs. Don't use a long, complicated URL with lots of random characters. Use a URL shortener like Bitly if you need to, or better yet, a custom domain that’s easy to type.

For example, if you're a baker sharing a cake recipe, you could have a text bubble pop up that says:

Get the full recipe at sarahsbakery.com

Even more powerful is combining this with a verbal CTA. At the end of your video, say it out loud: "For all my tips on how to get an even bake on this, head over to my blog at sarahsbakery.com!" To reinforce the message further, make sure you mention it in your video's caption. While not clickable, this repetition helps viewers remember your URL long enough to type it into their browser.

2. The "Link in the Pinned Comment" Strategy

Another popular tactic is directing users to the comment section. In your video, you can say, "I put the link in the comments for you!" You can then post a comment with the URL and pin it so it always sits at the top of the feed.

However, be cautious. TikTok can sometimes flag plain URLs in comments as spam. To avoid this, many creators "break" the link by writing it like this:

You can get the toolkit at mywebsite [dot] com

This format is readable for humans but less likely to be seen as spam by TikTok's algorithm. People will have to manually copy and paste it, but if your offer is compelling enough, they will.

3. Flash a QR Code on Screen

QR codes have made a huge comeback and are perfect for video platforms. You can generate a QR code for any URL for free using dozens of online tools. In your video, you can briefly display the QR code on screen for a few seconds. Viewers can pause the video and scan it with their phone's camera.

This is extremely useful for:

• Promoting a specific product page.
• Gathering sign-ups for an event or webinar.
• Sharing a free resource like a PDF guide or template.

Like any other CTA, make sure you verbally guide them. Saying something like, "Pause and scan this code to get 15% off your first order!" works much better than just showing the QR code without context.

Using TikTok Shop for In-Feed Shoppable Links

For brands and businesses selling physical products, TikTok Shop is the most powerful linking tool available on the platform because it allows direct product tagging in videos. Instead of a general link to your website, a user can tap a product link and check out directly within the TikTok app.

Requirements vary by region, but once you set up a TikTok Shop account and integrate it with your product catalog, you can:

• Tag Products in Videos: A small shopping bag icon appears on your video. When viewers tap it, a pop-up shows the product price and a direct link to purchase.
• Add a Shopping Tab to Your Profile: Your profile gets a dedicated tab that acts as a storefront, showcasing all your products in one place.

If e-commerce is your main goal, exploring TikTok Shop is non-negotiable. It removes the friction of leaving the app and massively improves conversion rates.

Best Practices for Driving More Link Clicks

Just having a link available isn't enough, you need a strategy to make people click it.

• Always Include a Clear Call to Action (CTA): Never assume people know to click your bio link. End every relevant video by explicitly telling them what to do and why. "Check out our new spring collection through the link in my bio!" is clear and direct.
• Make Your Link and Profile Cohesive: Your bio description, username, and profile picture should all align with what the link offers. If you share workout tips, your bio should say something like "Daily inspiration for your fitness journey," and your link should lead to your workout programs or a related resource.
• Promote Your Bio Link in Every Piece of Content: Consistently refer back to your bio. Point up to it with on-screen gestures. Add text overlays that say "Link in Bio" on your videos. Make visiting your bio a habit for your most engaged followers.

Final Thoughts

Sharing a link on TikTok is all about guiding your audience to the right place using a combination of the permanent link in your bio and clear directions in your video content. By switching to a Business Account, leveraging link-in-bio tools, and consistently directing traffic with verbal and visual CTAs, you can successfully turn your TikTok followers into website visitors, subscribers, and customers.

This is where strategic planning becomes so important. Knowing which videos need a strong "link in bio" CTA and timing them with new product drops, blog posts, or promotions is what separates creators who get traffic and those who don’t. At Postbase, we built our visual planning calendar specifically to solve this problem. It allows you to see all of your scheduled social posts across every platform in one view, so you can map out your campaign and ensure your "link in bio" content is perfectly timed to drive the highest engagement and action.