How to Mention a Company in a LinkedIn Post

Tagging a company in a LinkedIn post seems simple, but using this feature strategically can significantly expand your reach, build professional relationships, and boost your post's visibility. It’s one of the easiest ways to turn a standard update into a powerful networking tool. This article will walk you through not only the mechanics of how to mention a company on LinkedIn but also the strategic best practices for doing it effectively.

Why Mentioning Companies on LinkedIn is a Game-Changer

Before getting into the "how," it’s helpful to understand the "why." When you mention (or "tag") a company, you’re doing more than just adding a link to their page. You’re activating several of LinkedIn’s network effects that work in your favor.

• Increased Visibility: When you tag a company, administrators of that company's LinkedIn Page get a notification. If they find your post valuable, they might engage with it (like or comment) or even share it on their own company page, instantly broadcasting your content to their entire audience.
• Network Expansion: Your post may appear in the feeds of people who follow that company, even if they don't follow you. This is a powerful, organic way to get in front of a relevant new audience without spending a dime on ads.
• Relationship Building: A positive mention is a form of professional recognition. It’s a great way to thank a partner, praise a vendor for excellent service, or acknowledge another company's work. This digital goodwill strengthens B2B relationships and keeps you on their radar.
• Source Credibility: When you share data, cite a report, or mention an industry trend, tagging the source company lends weight to your post. It shows you’re well-read and gives credit where it's due, positioning you as a knowledgeable professional.

The Simple Mechanics: How to Tag a Company Step-by-Step

Mentioning a company is straightforward. Whether you're writing a new post, creating an article, or leaving a comment, the process is the same. Let's break it down.

1. Start with the '@' Symbol: In the LinkedIn post editor, type the "@" symbol. This signals to LinkedIn that you want to mention a person or a company page.
2. Begin Typing the Company Name: Immediately after the "@" symbol, start typing the name of the company you want to mention. You don't need a space. For example, to mention Microsoft, you'd type @Microsoft.
3. Select from the Dropdown Menu: As you type, a dropdown menu will appear with suggestions. Look for the correct company page in the list. Pay attention to the logo and the name to make sure you're selecting the right one, as many companies have similar names.
4. Click to Confirm: Once you've found the correct company, click on it. The name will then appear in your text as a bold, clickable link. If you see the name formatted this way, you've successfully tagged the company.

And that’s it! Once you publish your post, the company name will be an active link that directs users to their official LinkedIn Page.

Troubleshooting: What if the Company Doesn't Appear?

Sometimes, the company you want to tag doesn't show up in the dropdown list. Here are a few common reasons why and what to do about it:

• Check for Typos: The most common issue is a simple spelling mistake. Double-check the company's official name.
• They Don't Have a Company Page: A business must have an official LinkedIn Company Page to be tagged. If a small business or startup is very new, they may not have created one yet. You can’t tag a personal profile using a business name.
• Partial Names Might Not Work: Try typing the full, formal name of the company. For example, instead of "@PwC," you might need to type "@PricewaterhouseCoopers" for it to appear correctly. Play around with variations if the most obvious one isn't working.

Strategic Ways to Mention Companies (With Examples)

Knowing how to tag is only half the battle. Knowing when and why will elevate your LinkedIn strategy. Here are some of the most effective scenarios for mentioning companies, complete with examples you can adapt.

1. To Give Praise or Share a Positive Experience

Shouting out a product, service, or vendor that has impressed you is a fantastic way to build goodwill. It's authentic, helpful to your network, and almost always appreciated by the company you mention.

Example:

"Had an amazing experience using the new project management update from @Asana this week. The updated timeline view has completely streamlined our team sprints and saved us hours of manual adjustments. Great work by their product team!"

2. To Announce a Partnership or Collaboration

If you're working with another company, co-hosting an event, or launching a joint project, make sure to tag them in all related posts. This ensures both audiences see the announcement and solidifies the partnership in a public, professional space.

Example:

"Excited to officially announce that we are partnering with @HubSpot for our upcoming webinar on inbound marketing for startups! We'll be sharing a stage with their top strategists to discuss practical growth tactics. Join us next Thursday! #Marketing #Webinar #Partnership"

3. To Cite Data or a Report

Referencing research, statistics, or an insightful article instantly makes your own content more credible. Tagging the source company is proper etiquette and directs your audience to the original work, adding value for everyone.

Example:

"Fascinating trend report just released by @Gartner shows that AI integration in CRM is expected to grow by 45% over the next two years. This is a huge signal for sales teams everywhere to start adopting new tools or get left behind. #AI #SalesTech #FutureOfWork"

4. To Welcome a New Client

When you start a business relationship with a new client, sharing a welcome post (with their permission, of course) and tagging them is a great kickoff. It shows you’re proud to be working with them and gives them some positive exposure.

Example:

"The whole team is thrilled to welcome @WillowCreekGardens as our newest client! We're looking forward to helping them bring their beautiful, sustainable products to a national audience. Here's to a great partnership! #NewClient #DigitalMarketing"

5. To Celebrate a Colleague or Company Milestone

When you share an employee spotlight, a work anniversary, or an internal promotion, remember to tag your own company. This helps aggregate all related company content and reinforces positive company culture to the wider network.

Example:

"A huge congratulations to Jane Doe on her promotion to Director of People & Culture at @InnovatechSolutions! Jane has been instrumental in building our amazing team for the past five years. Well deserved!"

Best Practices: The Do's and Don'ts of Tagging

To really make your mentions count, follow a few simple rules of professional etiquette.

✅ Do: Be Genuine and Specific.

Don’t just tag a company out of the blue. Provide context. Explain why you’re mentioning them. A generic tag feels like spam, but a specific mention feels like an authentic shout-out.

❌ Don't: Tag Irrelevant Companies for Clicks.

Mentioning a laundry list of popular companies (e.g., @Google, @Apple, @Amazon) in a post that has nothing to do with them is a poor practice called "tag-spamming." It annoys people, hurts your credibility, and serves no real purpose. The LinkedIn algorithm is smart enough to see through it.

✅ Do: Double-Check You've Tagged the Right Page.

Many companies have similar names or official pages for different regions. Make sure you select the correct corporate page with the official logo. A misplaced tag is a missed opportunity.

❌ Don't: Use Public Tags for Customer Service Issues.

While it might be tempting to tag a company to complain about a service failure, LinkedIn isn't the best forum for it. It can come across as unprofessional. Stick to official support channels, email, or a direct message for resolving problems.

✅ Do: Pair Your Tag with Rich Media.

Posts with images, videos, or documents get significantly more engagement on LinkedIn. When you tag a company, try to include a relevant visual. If you’re praising a product, include a photo of you using it. If you’re celebrating a partnership, include a graphic with both company logos.

✅ Do: Engage with any Replies.

If the company you tagged (or someone from their team) responds to your post, make sure to reply. This turns a simple mention into a real conversation and can be the start of a valuable professional relationship.

Final Thoughts

Mentioning a company on LinkedIn is a simple action that delivers powerful results when done thoughtfully. It's a fundamental skill for anyone serious about using the platform to build a strong professional brand, expand their network, and create meaningful business connections.

Planning this kind of strategic content can be overwhelming, which is why we built Postbase to make it simple. With our visual content calendar, it’s easy for us to map out a month of posts, including scheduled shout-outs to partners, clients, and industry leaders. By scheduling everything from a single, clean dashboard in Postbase, we know our key mentions will go live reliably, helping strengthen our network without the daily scramble.