How to Manage Multiple LinkedIn Accounts

Juggling multiple LinkedIn accounts for different clients, brands, or your personal and company profiles can get chaotic fast. Suddenly your day is spent logging in and out, trying to remember which caption goes with which visual, and losing track of comments and messages. This guide will give you a practical, sustainable system for managing all of them without the headache, covering technical setup, content workflow, and authentic engagement.

Why Manage Multiple LinkedIn Accounts? (And Is It Allowed?)

First, let's clear up a common point of confusion. You might be managing several accounts for perfectly valid reasons:

• You're a social media manager or freelancer with multiple clients.
• You run a company and manage both your personal founder profile and your official Company Page.
• You're an executive who also has a personal brand focused on thought leadership.
• You work for a holding company with several distinct brands, each with its own LinkedIn presence.

The key thing to understand is LinkedIn's policy. It prohibits individuals from creating and maintaining multiple personal profiles for the same person. That's a red line. However, managing different legitimate accounts - like your profile and several Company Pages you have admin access to, or the profiles of clients who have given you permission - is standard practice for marketing professionals. This guide is all about doing that the right way.

The Foundation: Staying Organized and Logged In

The single biggest daily friction point is simply accessing the accounts. Constantly logging out of one profile to log into another is a massive time-waster and frankly, super annoying. Here are three methods to solve this for good, starting with the simplest.

Method 1: The Browser Profile Strategy

This is the cleanest, most reliable method, and it requires no special tools. Most modern web browsers (like Chrome, Edge, and Firefox) allow you to create separate user profiles. Think of each profile as a self-contained browser with its own cookies, passwords, bookmarks, and login sessions.

Here’s how to set it up in Google Chrome (the process is similar in other browsers):

1. Click your profile picture in the top-right corner of Chrome.
2. At the bottom of the menu, click the Add button.
3. Choose "Continue without an account" to create a local profile.
4. Name it something clear, like "Client A - LinkedIn" or "My Personal Brand." Choose a color to easily tell it apart.
5. A new browser window will open for that profile. Open LinkedIn and log in to the specific account you want to associate with this profile. Check "Remember me."

Now, repeat this for every LinkedIn account you manage. You can have a "My Corp Page" profile, a "Client B" profile, and so on. Switching between accounts is as easy as switching between browser windows. No more logging in and out.

Method 2: Using Session Managers (For Power Users)

If creating multiple browser windows feels cumbersome, a browser extension like SessionBox might be a good fit. These tools let you create and manage isolated sessions within a single browser window. You can log into multiple LinkedIn accounts in different tabs of the same window.

This is great for quickly hopping between accounts, but it can be slightly less straightforward than dedicated browser profiles. It's an excellent option for power users who need to switch contexts instantly without cluttering their desktop with windows.

Method 3: Native LinkedIn Access Management

For Company Pages, you shouldn't be using someone's personal login credentials. That’s a security risk. The correct way is to have them grant you admin access to the Company Page. This links management of their page to your personal LinkedIn account, allowing you to switch between them easily from within the LinkedIn interface.

To get access, the page’s current admin needs to:

1. Navigate to their Company Page and click "Admin tools" in the top-right menu.
2. Select "Manage admins" from the dropdown.
3. Click the "Add admin" button.
4. Search for your personal LinkedIn profile by name and select the appropriate admin role (Super admin, Content admin, etc.).

Once you accept the invitation, you can post and manage their page by selecting it from the dropdown under your profile icon.

Streamlining Your Workflow: Content and Scheduling

Once your logins are sorted, the next step is to get organized. Great account management isn’t about being online 24/7, it's about building a system so you don't have to be.

Step 1: Create a Simple Content Calendar

A content calendar is your single source of truth. It doesn't need to be fancy - a Google Sheet or a Notion database works perfectly. It prevents you from waking up and thinking, "What am I supposed to post for Client X today?"

Your calendar for each account should have columns for:

• Post Date &, Time: When the content will go live.
• Account: Which profile or page it's for.
• Content Pillar: The theme or topic (e.g., "Company Culture," "Industry News," "Product Tip").
• Caption Copy: The full text for the post.
• Visuals: A link to the image or video file.
• Status: A simple dropdown (e.g., "Draft," "Needs Approval," "Scheduled," "Published").

Step 2: Batch Your Content Creation

This is where you find true efficiency. Instead of piecing together one post every single day, set aside a dedicated block of time each week to create content in bulk. For example, you could block off every Monday morning as your "LinkedIn Content Creation" slot.

During this time, you open your content calendar and create a week's worth of content for all your accounts at once. Writing five posts in a row puts you in a creative flow state that you can't achieve when you're just writing one reactive post. You’ll save hours and produce higher-quality, more strategic content.

Step 3: Schedule Everything in Advance

Once your content is batched, the final step is to schedule it. Manually publishing every single post is an enormous waste of time and mental energy. By scheduling your posts, you ensure they go out consistently and at the optimal times, even if you’re in a meeting or on vacation.

Using a social media management tool transforms your workflow from a daily grind to a strategic weekly task. You can load up all your approved content in one session, set the exact times for it to be published, and then move on to other things. This frees you up to focus on the parts of the job that actually require human attention, like engagement.

Engaging Authentically Across Profiles

A scheduled content plan without engagement is like a billboard in the desert. You need to be part of the conversation. But that doesn't mean staying glued to notifications.

The "Time Blocking" Method for Engagement

Instead of letting notifications distract you all day, schedule two or three small blocks of time specifically for LinkedIn engagement. For example:

• 9:00 AM - 9:20 AM: Morning check-in. Respond to overnight comments and messages.
• 1:00 PM - 1:20 PM: Post-lunch sweep. Catch up on mid-day activity.
• 4:30 PM - 4:50 PM: End-of-day wrap-up. Make sure no important conversation is left hanging.

During these blocks, switch through your different browser profiles. For each account, respond to comments on your recent posts, check the inbox for messages and connection requests, and spend a few minutes genuinely commenting on relevant posts in your feed (if you’re managing personal profiles).

Keeping Your Voice Consistent (But Distinct)

A CEO's personal brand should sound different from their official Company Page. One might be conversational and full of personal anecdotes, while the other is more informational and authoritative. A crucial part of managing multiple accounts is maintaining the unique voice of each one.

Create a simple "Voice &, Tone Guidelines" document for each account. Just answer a few questions:

• Who is this account? (e.g., A friendly expert, a formal corporate entity)
• What is their tone? (e.g., Inspirational, humorous, educational, direct)
• Are there words we always use or avoid? (e.g., Avoid jargon, always use "team members" instead of "employees")

Having this guide handy prevents all your managed accounts from blending together and sounding the same.

Tracking Performance Without Getting Overwhelmed

Managing multiple accounts means multiple streams of data. It’s easy to get lost. The trick is to focus only on the metrics that matter for each account's specific goals.

Identify Your Key Metrics for Each Account

Not every metric is important for every account. Choose 2-3 primary metrics to track for each one to measure success.

• For a Personal Founder Profile, you might track: Post engagement rate, profile views, and new connection requests.
• For a Company Page, you might track: Follower growth, reach, and clicks to your website from posts.
• For a Client's Account focused on lead generation, you'd track: Post impressions and leads generated from sponsored content.

Create a Simple Monthly Report

At the end of each month, take 30 minutes to pull your key metrics into a simple spreadsheet. Compare them to the previous month. Is follower growth up? Is engagement rate down? Add a "Notes/Takeaways" column to jot down why you think things changed and what you'll try next month. This simple habit keeps your strategy sharp and helps demonstrate your value to clients or stakeholders.

Final Thoughts

Successfully managing multiple LinkedIn accounts comes down to having a solid system. By setting up an organized login solution like browser profiles, streamlining your work with a content calendar, and dedicating specific blocks of time to engagement, you can turn a chaotic task into a smooth, manageable process.

We’ve been in the trenches and know the frustration of juggling brands firsthand. It's precisely why we built Postbase. Our visual calendar makes it simple to see your entire content plan for all your accounts in one place. You can schedule content reliably across all your profiles, then handle all the comments and DMs from one unified inbox instead of constantly switching between apps, helping you get your time back.