How to Make Someone an Admin on a Facebook Page

Handing over the keys to your Facebook Page is a necessary step for growing your presence, but it's important to do it correctly and securely. Whether you're bringing on a new social media manager, partnering with an agency, or just need a backup, giving someone admin access is a straightforward process. This guide will walk you through exactly how to assign roles on your Facebook Page, explain what each role can do, and cover best practices for keeping your brand safe.

Why Add an Admin or Editor to Your Facebook Page?

Before we get into the "how," let's quickly touch on the "why." Managing a successful Facebook Page is rarely a one-person job. As your brand grows, you'll likely find yourself needing help to keep up with content creation, community engagement, and advertising. Delegating these tasks is essential for scaling your efforts and avoiding burnout.

Here are a few common scenarios where adding a team member to your Page makes sense:

• Onboarding a Social Media Manager: You've hired a professional to take over your day-to-day posting and community management. They'll need access to schedule content, respond to comments, and analyze performance.
• Working with a Marketing Agency: An external agency will need permissions to run ad campaigns, post on behalf of your brand, and report on key metrics.
• Collaborating with a Team: If you have multiple business partners or employees who contribute to your social media, you can assign them specific roles to streamline the workflow.
• Creating a Failsafe: What happens if you get locked out of your personal Facebook account? Having another trusted person with full admin access acts as a crucial backup, preventing you from ever losing control of your business Page.

By using Facebook's built-in role management system, you can grant access without having to share your personal login credentials, which is a major security risk you should always avoid.

Understanding Facebook Page Roles: More Than Just "Admin"

Facebook offers a tiered system of permissions, allowing you to give people just the right amount of access they need to do their job without giving away full control unnecessarily. Granting everyone "Admin" access is a common mistake that can lead to security vulnerabilities. Here’s a breakdown of the different roles available under the “New Pages Experience.”

Admin (Full Control)

This is the highest level of permission. Think of an Admin as a co-owner of the Page. They have complete and total control over every aspect of it.

What they can do:

• Everything that an Editor, Moderator, Advertiser, and Analyst can do.
• Manage Page roles and permissions (add, remove, or change the role of anyone, including other admins).
• Edit Page details like the name, username, and category.
• Delete the Page permanently.

When to use this role: Only assign the Admin role to a co-founder, business partner, or someone you trust implicitly with your entire brand presence. Giving this role out lightly is a significant security risk, as a malicious admin could remove you from your own Page.

Editor (Facebook Access)

The Editor role is the workhorse of your Facebook Page management. An Editor has access to manage the Page's day-to-day activities but lacks the sensitive permissions to change the Page's foundation or manage other people's roles.

What they can do:

• Create, edit, and delete posts, Stories, and other content as the Page.
• Send messages as the Page in the inbox.
• Respond to and delete comments, and remove people from the Page.
• View all Page Insights and data on performance.
• Create, manage, and delete ads.

When to use this role: This is the perfect role for your social media manager, content creator, or a trusted employee responsible for your online presence day-to-day.

Moderator (Task Access)

A Moderator is focused purely on community management. Their permissions are limited to interacting with your audience, which is great for customer service teammates or community managers who don't need to post content.

What they can do:

• Respond to comments on your Page's posts.
• Delete unwanted or spammy comments.
• Send messages as the Page.
• Ban people from the Page (if they violate community guidelines).
• View basic Page Insights.

When to use this role: Ideal for team members handling customer support queries and comment moderation. It keeps the community healthy without giving access to posting or Page settings.

Advertiser &, Analyst (Task Access)

The last two roles are highly specialized and focused on performance marketing and data analysis, respectively. They have limited but important permissions.

What they can do:

• Advertiser: Can only create, manage, and delete ads, as well as view insights related to ad performance. They cannot publish organic content or manage community interactions.
• Analyst: This is a "view-only" role. An Analyst can see all Page Insights and performance data but cannot post, comment, or make any changes to the Page.

When to use these roles: The Advertiser role is perfect for a media buyer or agency a la carte services. The Analyst role is ideal for stakeholders or consultants who need to report on performance without having editing capabilities.

How to Make Someone an Admin on a Facebook Page: A Step-by-Step Guide

Now that you know which role to assign, here's how to actually do it. The process is slightly different depending on whether you're using a desktop computer or the mobile app.

A heads-up: Meta frequently updates its interface, so the exact names or locations of these menus might change slightly. However, the core process of navigating to "Page Access" or "Page Roles" remains the same.

On a Desktop Computer:

1. Switch to Your Page: First, navigate to the Facebook Page you want to manage. In the top right corner, click your profile picture and select "See all profiles," then choose the Page you want to switch into. You must be managing the Page as the Page itself, not as your personal profile.
2. Navigate to 'Page Access': Once you're managing the Page, look at the left-hand menu. Click on "Manage" to open your Professional Dashboard. Scroll down this dashboard until you find "Page Access" and click on it.
3. Add New Person: At the top of the Page Access screen, you'll see a section called "People with Facebook access." Click the "Add New" button to the right.
4. Search for the User: A pop-up will appear. After clicking "Next," use the search bar to find the person you want to add by typing their name or the email address associated with their Facebook account. Be sure to select the correct person by confirming their profile picture.
5. Assign the Role &, Grant Access: Once you've selected the person, Facebook will show you a screen with all the things this permission allows. This is where you decide the level of access. To make someone a full Admin, you must toggle on the switch for "Allow this person to have full control." This is the key step. If you leave this off, they will be given Editor-level access.
6. Confirm with Your Password: Click the "Give Access" button. For security, Facebook will ask you to re-enter your personal account password to confirm the change.
7. Invitation Sent: The person will receive a notification inviting them to become an admin (or editor) of your page. Their status will show as "Pending" until they accept the invitation. Make sure to let them know they need to accept it!

On the Facebook Mobile App:

1. Switch to Your Page Profile: Open the Facebook app. Tap the menu icon (your profile picture with three horizontal lines) in the bottom right corner. At the top of the menu, tap the down arrow next to your name and select the Page you want to manage.
2. Go to Settings: Tap the menu icon again. Now tap the gear icon in the top right, or scroll down and select "Settings &, Privacy," then "Settings."
3. Find 'Page Access': On the Settings screen, tap "Page Settings" at the top. On the next screen, scroll down until you see the "New Pages Experience" section and tap on "Page Access."
4. Add and Assign the Role: The process from here is identical to the desktop version. Tap "Add New," search for the person, choose their permission level (remembering to toggle on "Allow this person to have full control" for Admin access), tap "Give Access," and confirm with your password. The invitation will be sent for them to accept.

Best Practices for Managing Page Roles Securely

Giving out access to your page is great for collaboration, but it also opens up potential security risks. Following a few simple rules will protect your valuable business asset.

• Principle of Least Privilege: Always assign the minimum level of access someone needs to do their job. Does your community manager really need to post content? If not, assign them the Moderator role instead of Editor. Is your business partner ever going to manage other people’s roles? If not, maybe an Editor role is sufficient.
• Conduct Regular Audits: At least once a quarter, go to your "Page Access" settings and review everyone who has a role. Have any employees or contractors left your company? Has an agency's project concluded? If someone no longer needs access, remove them immediately. To do this, click the three dots next to their name and select "Remove Access."
• Be extremely cautious with full control: A dishonest Admin can hijack your page by removing you and other admins. There is very little recourse if this happens. Again, only give this level of control to individuals you trust completely, like a co-founder.
• Use Meta Business Suite for Complex Teams: If you're managing multiple pages, ad accounts, team members, and agencies, managing permissions directly on the Page can get messy. Meta Business Suite provides a centralized, professional way to assign access to all your business assets from one secure dashboard.

Final Thoughts

Adding someone as an admin or editor on your Facebook Page is a simple process that empowers your team, but carefully understanding the different roles is what keeps your Page secure. By following these steps and regularly auditing who has access, you can collaborate efficiently with your team while protecting your brand's digital home.

Once your team is in place, streamlining their workflow is the next big step forward. For our team, managing multiple client pages with different collaborators used to involve juggling endless spreadsheets and notifications. We built Postbase to solve that very problem. It provides one simple, unified calendar and inbox so your new admin or editor can jump right in and start scheduling content and engaging with your community without the friction of dated, overly complex tools. It’s a clean and modern way to keep everyone on the same page.