How to Make People Admins on a Facebook Page

Adding a team member to manage your Facebook Page should be a quick task, but navigating the settings can sometimes feel like searching for a needle in a haystack. This guide clears up the confusion. We’ll take a look at the different roles you can assign, provide clear step-by-step instructions for adding an admin on both desktop and mobile, and offer some best practices for keeping your page secure.

First, Why Add an Admin or Other Roles?

Running a successful Facebook Page is rarely a one-person job. As your brand or community grows, so do the daily tasks: scheduling content, responding to comments, answering direct messages, launching ads, and analyzing performance. Delegating these responsibilities frees you up to focus on the big picture, like your overall content strategy or business development.

Bringing team members onto your Page in an official capacity is smart for a few reasons:

• Efficiency: It allows content creators, community managers, and marketing specialists to work directly within the platform without needing to share login credentials.
• Security: Sharing your personal Facebook password is a massive security risk. Assigning roles properly keeps your personal profile secure and gives you full control over who can access your page and what they can do.
• Clarity: Official roles define responsibilities. Everyone knows what they’re supposed to do, from the advertiser running campaigns to the moderator keeping a watch on comments.

Sharing your personal password is an outdated and risky practice. Using Facebook's built-in role management system is the professional and secure way to manage your team.

Understanding Facebook Page Roles in the New Pages Experience

Before you grant someone the level of a full administrator, it's a great idea to understand what permissions are actually at your disposal with Facebook's access levels on business Pages. Facebook recently streamlined its role system with the "New Pages Experience." Instead of the classic list of six roles, management is now primarily divided into two main categories: Facebook access and task access.

Facebook Access (Full Control)

This is the highest level of permission you can grant and is what most people mean when they say "Admin." Someone with full control can do literally everything on the Page, including:

• Manage all settings, content, messages, comments, ads, and insights.
• Crucially, they can also add or remove other people with full control - including you. This is why you should only give this permission to people you completely trust.
• They can switch into the Page seamlessly and manage it as their own profile.

When to use it: For business partners, co-owners, or a trusted head of social media who needs complete oversight and management capabilities.

Task Access (Partial Control)

This is the modern equivalent of the classic Editor, Moderator, Advertiser, and Analyst roles rolled into one, more granular system. When you invite someone with task access, you can pick and choose exactly what they can do. This allows you to give permissions on an as-needed basis.

The main task areas include:

• Content: Create, manage, or delete posts, Stories, and more. This is ideal for social media managers and content creators.
• Messages & Community Activity: Respond to direct messages, delete comments, and manage community interactions. Perfect for community managers.
• Ads: Create, manage, and delete ads for the Page. This role is built for your media buyer or a PPC specialist.
• Insights: View Page performance and audience analytics. A great fit for analysts or team members who need to report on metrics without having posting permissions.

By giving partial access, you provide team members the tools they need to perform their jobs without giving away control of your entire digital asset. This is called the "principle of least privilege," and it’s a smart security practice for any business.

How to Make Someone an Admin on Your Facebook Page (Desktop)

Here’s the step-by-step process for adding another person with "Full Control" using a desktop web browser. These steps are for the current New Pages Experience.

1. Switch to Your Page: First, navigate to the Facebook Page you want to manage. If you're on your personal profile, click your profile picture in the top-right corner and select the Page you wish to switch to.
2. Open the Professional Dashboard: Once you are managing as the Page, look for the Manage button near the top of your Page, just under the cover photo. Click on it to go to your Page's Professional Dashboard.
3. Navigate to Page Access: In the left-hand menu of the Professional Dashboard, scroll down until you see the "Your tools" section. Click on Page Access.
4. Add New Person: At the top of the Page Access screen, you'll see a section titled "People with Facebook access." Click the blue Add New button to the right of it.
5. Search for the User: A pop-up window will appear. Click Next, then use the search bar to find the person you want to add. You can search for them by their Facebook name or by the email address associated with their Facebook account. Select the correct person from the list that appears.
6. Assign Full Control: This next step is very important. You’ll see a screen that says "Give [Name] access to your page." To make them a full admin, you must toggle on the option that says "Allow this person to have full control." Facebook will provide a clear warning about what this means. Read it, and if you are sure, proceed.
7. Confirm and Send Invitation: Click the Give Access button. For security, Facebook will then prompt you to enter your personal profile password to confirm the action. Once you’ve done that, the invitation will be sent.

The person you invited will receive a notification to accept the role. They have 30 days to accept the invitation before it expires. Until they accept, you'll see their invitation listed as "pending" in the Page Access settings.

How to Make Someone an Admin on Your Facebook Page (Mobile App)

Managing your Page from your phone is common, and you can add admins right from the Meta Business Suite or the Facebook app. The process is very similar to the desktop experience.

1. Open the Facebook App and Switch to Your Page: Tap the menu icon (your profile picture and three horizontal lines) in the bottom-right corner of the screen. Tap the downward arrow next to your name and select the desired Page.
2. Go to Settings: Once you are on your Page’s feed, tap the menu icon again in the bottom-right. Next, tap the Settings & Privacy dropdown, and then tap Settings.
3. Navigate to Page Access: In the settings menu, tap on Page Settings. Scroll down to the "New Pages Experience" section and tap on Page Access.
4. Add New Person: Just like on desktop, you will see a list of current admins. Tap the Add New button next to "People with Facebook access."
5. Find the User and Assign Permissions: A summary screen will appear. Tap Next. Use the search bar to find the user by name or email. Once you select them, you’ll see the "Give access" screen. To grant full admin permissions, toggle on the slider for "Allow this person to have full control."
6. Confirm Your Request: Tap the Give Access button. You'll be asked to enter your Facebook password as a security check. After you enter it, the invitation is sent.

The user will be notified of the pending invitation and must accept it to finalize their role as an admin on your Page.

Best Practices for Page Security

Granting someone "Full Control" over your Facebook Page is like giving them the keys to your office. It's a decision that requires thought and trust. Here are a few straightforward guidelines to follow:

• Trust is Non-Negotiable: Only grant full admin access to individuals you absolutely trust, like a co-founder or long-term business partner. One wrong move by a malicious or careless admin can lead to you losing control of your page forever.
• Practice the Principle of Least Privilege: If a team member only needs to schedule posts and answer messages, give them "Task access" for Content and Community Activity. Don't give them full control just because it seems easier. This simple step protects you against accidental deletions or unauthorized changes.
• Conduct Regular Audits: Once every quarter, go to your Page Access settings and review who has a role on your Page. If an employee has left the company or a contractor's project is finished, remove their access immediately. Old, forgotten accounts are a common security vulnerability.
• Use Strong Personal Passwords and Two-Factor Authentication: The security of your Page is only as strong as the security of the personal profiles managing it. Encourage all admins to use strong, unique passwords for their Facebook accounts and to enable two-factor authentication (2FA). This adds a powerful layer of protection against unauthorized access.

Final Thoughts

Adding an admin to your Facebook Page is a simple process once you know where to look, but choosing the right access level is a critical business decision. By understanding the difference between full control and task-based permissions, you can build an efficient team while keeping your digital assets safe and secure.

Once you have your team in place on Facebook, the next challenge is managing your workflow without jumping between a dozen different screens. That’s why at Postbase, we designed our platform with team collaboration in mind. The unified inbox in our Postbase platform, for instance, allows you to assign conversations from any platform to specific teammates, ensuring no message gets missed and everyone knows what they’re responsible for. It makes managing your community easier than ever by turning chaos into a clear, orderly process.