How to Make an Announcement on LinkedIn

Making a big announcement on LinkedIn is your chance to own your narrative, and doing it right can unlock incredible opportunities. This isn't just about sharing news, it's about shaping how your professional network - colleagues, clients, and future collaborators - sees you and your work. This guide breaks down exactly how to craft a compelling announcement from start to finish, so your big news gets the attention it deserves.

Why Your LinkedIn Announcement Strategy Matters

Every platform has its own unwritten rules, and LinkedIn is no different. It’s the one place where self-promotion isn’t just accepted, it’s expected - if it provides value. Unlike the visual-first feeds of Instagram or the rapid-fire conversations on other platforms, an announcement here isn't a fleeting update, it's a documented milestone in your career or for your company. To learn more about how to craft these important updates, read our guide on how to create a LinkedIn post.

Think about the audience. Your post will land in front of:

• Your professional circle: Past and present colleagues who cheer you on.
• Industry peers: Leaders and innovators in your field who are watching what you do.
• Potential clients: People who might hire you or buy your product based on the credibility you build.
• Future employers or teammates: Recruiters and managers looking for talent.

A well-crafted announcement can reinforce your expertise, celebrate your team’s hard work, launch a product with a bang, or mark a personal achievement in front of an audience that genuinely cares about professional growth.

Before You Post: Laying the Groundwork for Success

A great announcement rarely happens on the fly. A little bit of prep goes a long way and transforms a simple update into a strategic move. Before opening that "Start a post" box, walk through these steps. For those who like to plan ahead, learning how to schedule posts on LinkedIn can save you time.

1. Define Your One Clear Goal

What is the single most important thing you want people to do after reading your announcement? Resist the urge to have multiple goals. Clarity is your best friend. Your goal will dictate your tone, format, and call-to-action.

Examples of clear goals:

• Drive traffic to a new product landing page.
• Generate congratulatory comments and goodwill for a new job.
• Book demo calls for a new B2B feature.
• Establish thought leadership by sharing a new company report.
• Attract talent by announcing a company milestone and open roles.

2. Understand Your Audience

Who, specifically, are you trying to reach? A message for potential investors sounds very different from a message celebrating your team internally. Tailor your language, tone, and the "why they should care" part of your message directly to that group. If you're announcing a new technical feature, your audience of engineers will appreciate details, while your non-technical network needs to understand the benefit in simple terms.

3. Choose the Right Format

The format you choose has a huge impact on how your message is received. Don't just default to a text post with a stock photo. Consider the best vehicle for your specific news.

• Text with a Powerful Image: The classic choice for most announcements. Use a high-quality headshot, a celebratory team photo, or a custom-branded graphic.
• Carousel Post (PDF Upload): Great for breaking down a big announcement into digestible pieces, telling a multi-part story, or sharing key takeaways from a report.
• Video: Nothing builds connection like video. A short, direct-to-camera message can make an announcement feel personal and authentic. Keep it brief (under 90 seconds works best).
• LinkedIn Live: Best for major announcements like keynotes or product reveals. It offers immediacy and interaction but requires the most planning.
• Article: If your announcement needs more context and detail, publishing a LinkedIn Article is ideal. Create a separate, shorter post to promote the article.

Crafting the Perfect Announcement: A Step-by-Step Guide

With your goal, audience, and format decided, it's time to build the post itself. This framework will help you turn your key message into an engaging story that stops the scroll. For more tips on how to make your content stand out, check out our guide on how to make LinkedIn posts more engaging.

Step 1: Write an Irresistible Opening Line (The Hook)

You have about three seconds to earn a reader's attention. The first sentence is your entire pitch. Don’t bury the lead. Make it punchy, emotional, or ask a thought-provoking question.

Instead of: "Exciting news! I'm happy to announce that I've started a new position."

Try: "After 11 interviews and one epic final presentation, I’m beyond thrilled to share what’s next."

Instead of: "Our new feature is now live for all users."

Try: "You told us you were tired of switching tabs to get your work done. We listened."

Step 2: Tell a Story, Don't Just State a Fact

Facts are forgettable. Stories stick. The "what" of your announcement is the news itself, but the context - the challenge you overcame, the people who helped you, the problem you're solving - is the story.

• For a promotion or new job: Mention skills you developed in your previous role. Thank a mentor. Share what you're excited to tackle next.
• For a product launch: Start with the customer's problem. Explain how the product eases that pain, making the announcement about them.
• For a company milestone: Acknowledge team's hard work. Share a setback you overcame. Make readers feel part of the process.

Step 3: Make it Easy to Read

No one wants to read a giant wall of text. Break up your content to make it scannable and visually appealing.

• Keep paragraphs to 1-3 sentences maximum.
• Use empty line breaks to create plenty of white space.
• Use emojis to add personality and draw the eye (but don’t overdo it).
• Use bullet points or a numbered list to make key points stand out.

Step 4: Tag Relevant People and Pages (@)

Tagging is one of the most powerful tools for extending the reach of your post. When you tag a person or a company, your announcement can appear in the feeds of their followers too. Learn more about how to tag someone on LinkedIn effectively.

• Do tag: Your new or former company, key team members, clients with permission, or mentors mentioned in your post.
• Don’t tag: A long list of random influencers or people you don't know. It's disingenuous and can be spammy.

Step 5: Use 3-5 Strategic Hashtags

Hashtags categorize your content, allowing discovery by those who don't follow you. Think of them as keywords for your announcement. Avoid generic tags like #business. For a deeper dive, read our guide on how to use hashtags on LinkedIn.

Aim for a mix of:

• Broad tags: Related to your post's main theme (e.g., #newjob, #productlaunch).
• Niche tags: Specific to your industry or topic (e.g., #saasmarketing).
• Branded tags: Your company’s name or slogan.

Step 6: Add a Clear Call-to-Action (CTA)

Your post shouldn’t just end. Tell your audience what you want them to do next, relating to the goal you set. Often, a question invites conversation.

Examples:

• "What was the best piece of advice you received when starting a new job?"
• "I'd love to hear how you're solving this challenge - let me know in the comments."
• "You can check out the new feature here: [Link in Comments]"
• "What other features would make your life easier? Drop your ideas below!"

After You Hit "Post": The First Hour is Everything

Your work isn't done once the announcement is live. The first 60 minutes after you post are crucial for the LinkedIn algorithm. Generate as much meaningful engagement as possible quickly.

Engage With Every Comment

As comments come in, respond right away. Write a real reply, ask follow-up questions. This creates longer comment threads, signaling the algorithm to show the post to more people.

The "Link in Comments" Strategy

There’s debate about whether external links in posts hurt reach. A proven strategy is to exclude the link initially and add it as the first comment. Mention in the post, "Link to the full case study is in the comments below!" This prioritizes engagement before directing off-platform.

Share with Your Inner Circle

Don’t hesitate to give your announcement an initial boost. Share a link with a few trusted colleagues or friends and ask them to comment. This warm engagement builds momentum.

Final Thoughts

A great LinkedIn announcement combines thoughtful strategy with authentic storytelling. By defining your goal, structuring your message for readability, using smart engagement tactics, and continuing the conversation after posting, you can turn a simple update into a catalyst for new opportunities.

Making a significant announcement involves careful planning and precise timing, which can be draining when you're managing everything manually. To simplify this, we built our Postbase visual calendar, which allows us to map out every piece of our launch content weeks in advance. When it's time for the big day, we have confidence knowing everything is scheduled reliably, helping our team manage the incoming comments across platforms in one organized inbox and track the announcement's impact with clear analytics.