How to Make an Admin on Facebook

Adding an admin to your Facebook Page hands over the keys, giving a teammate, partner, or social media manager the full power to manage it alongside you. The process is straightforward, but it’s vital to understand what you’re granting someone before you click “Add.” This guide will walk you through exactly how to make someone an admin on both desktop and mobile, explain the different page roles, and cover essential best practices to keep your Page secure.

Understanding Facebook Page Roles: More Than Just Admin

Before you make someone an admin, it's smart to know what that actually means. An "Admin" has the highest level of permission, identical to your own. They can manage all aspects of the Page, including adding or removing other people (even you!). But Facebook offers a range of roles, and often, giving someone a role with fewer permissions is the safer, more strategic choice.

This is often called the "principle of least privilege" - give someone only the access they absolutely need to do their job. Here’s a quick breakdown of the most common roles available for Classic Pages and what they can do:

• Admin: Has full control. Can manage all Page settings, add and remove other roles, schedule posts, create ads, see insights, and respond to comments and messages. This role should be reserved for only the most trusted individuals.
• Editor: The next step down. Editors can do everything an Admin can do except manage Page roles and settings. They can publish content, respond to comments, create ads, and view insights. This is the perfect role for a content creator or a social media manager who doesn’t need to handle administrative settings.
• Moderator: Designed for community management. Moderators can respond to comments, delete inappropriate comments, remove and ban people from the page, send messages as the Page, and view insights. They cannot create or publish content. This is ideal for team members focused on engagement.
• Advertiser: A specialized role. Advertisers can create and manage ads, see which admin created a post or comment, and view insights. That’s it. They can't publish organic content or respond on the Page’s behalf.
• Analyst: A read-only role. Analysts can view Page insights and see which admin posted content, but they can’t make any changes, post, comment, or run ads. It's perfect for stakeholders or team members who only need to see performance data.

A Note on Facebook's New Pages Experience

Meta is consistently updating its interface, shifting many users to what’s called the "New Pages Experience." In this new layout, the roles are simplified. Instead of multiple named roles, you grant people "Facebook access" or "task access."

• People with Facebook access: When you grant someone this, you can toggle on "full control" to make them an equivalent of an Admin. If you grant access without full control, they function more like an Editor/Moderator combined.
• People with task access: This allows you to assign specific permissions - like creating ads, managing content, or viewing insights - without giving them direct access to manage the Page from Facebook itself. They manage their tasks through tools like Meta Business Suite.

For the rest of this guide, we'll cover the steps for both the traditional "Classic Page Roles" and the "New Pages Experience" so you're covered no matter which layout you have.

How to Add an Admin on Facebook (Desktop Instructions)

Most Page management is easiest from a computer. Follow these steps to assign a new admin using your web browser.

For the New Pages Experience (With "Page Access")

If your Page has transitioned to the New Pages Experience, your dashboard and settings will look different. Here’s how to assign an admin in this layout:

1. Go to Your Page: Log in to Facebook and navigate to the Page you want to manage. Make sure you are "acting" as your Page. You can switch from your personal profile to your Page by clicking your profile picture in the top-right corner and selecting the Page.
2. Access Your Dashboard: One of the easiest ways is to click the "Manage" button near the top of your Page, just under the name. Alternatively, you can navigate to the "Professional Dashboard" from the left-hand menu.
3. Find "Page Access": In the left-hand navigation panel of your professional dashboard, scroll down until you see "Page Access." Click it.
4. Add New Admin: On the Page Access screen, you'll see a section titled "People with Facebook access." Click the "Add New" button to begin.
5. Search for the Person: A pop-up will ask you to search for the person you want to add. Type their name or the email address they use for their Facebook account. Select the correct person from the search results.
6. Assign Full Control: This is the key step. After selecting the person, you'll be shown a screen explaining what access you're granting. To make them a full admin, you must turn on the toggle switch that says "Allow this person to have full control." Read the warning - it reminds you that they'll have the same permissions as you.
7. Confirm with Your Password: To finalize the invitation, you'll need to enter your Facebook password for security. After typing it in, click "Confirm."
8. Invitation Sent: The individual will receive a notification and an invitation to become an admin. They must accept this invitation before their access becomes active. The invite will remain pending for 30 days.

For Classic Pages (With "Page Roles")

If you still have the original Page layout, the steps are slightly different and happen within the standard Settings menu.

1. Navigate to Page Settings: Go to your Facebook Page. On the left-hand menu, find and click "Settings," which is usually near the bottom.
2. Select "Page Roles": Within the Settings menu, you'll see another menu on the left. Click on "Page Roles."
3. Assign a New Page Role: Scroll down to the section titled "Assign a new Page role." You'll see a box where you can type a name or email. Start typing the name of the Facebook user you want to add.
4. Choose the "Admin" Role: As you type the person’s name, a dropdown list will appear. Select the correct person. To the right of their name, you'll see a dropdown menu that is likely defaulted to "Editor." Click on it and select "Admin."
5. Click "Add": After selecting "Admin" as the role, click the "Add" button.
6. Enter Your Password: Facebook will prompt you to enter your personal password to confirm the change. This is a security measure to prevent unauthorized changes to your Page.
7. Invitation Sent: The user will receive an invitation to become an admin of your Page. Just like with the new experience, they need to accept it for the role to become active.

How to Make an Admin on the Facebook Mobile App

Managing your Page on the go is common, and you can easily add an admin right from your phone. The steps are very similar to the desktop "New Pages Experience."

1. Switch to Your Page Profile: Open the Facebook app. Tap the menu button (three horizontal lines) in the bottom-right corner (iOS) or top-right corner (Android). At the top of the menu, you should see your personal profile picture. Tap the arrow next to it to switch to your Page's profile.
2. Go to Your Page's Dashboard: Once you're acting as your Page, navigate to its main profile. You should see a "Professional Dashboard" button prominently displayed. Tap it.
3. Find "Page Access": Scroll down within the dashboard until you find "Page Access" under the "Your Tools" section. Tap it.
4. Add a New Person: At the top of the Page Access screen, tap "Add New...".
5. Grant Access and Assign Full Control: Search for the new admin by name or email. Once you select them, you’ll reach the access screen. Be sure to enable the "Allow this person to have full control" toggle to grant them full admin permissions.
6. Confirm with Password: You'll be asked to enter your password to finalize the invitation. The user then needs to accept the role via a notification.

Best Practices for Managing Page Admins Safely

Giving someone admin access is a big deal. Follow these simple rules to keep your page - and your business - protected.

• Only Add People You Fully Trust: This can't be stressed enough. An admin has the power to remove you from your own Page. Reserve this role for co-founders, business partners, or highly vetted internal team members.
• Require Two-Factor Authentication (2FA): Before adding anyone as an admin, insist that they enable 2FA on their personal Facebook account. If their account gets compromised, your Page is the next target. This single step massively boosts your security. Encourage all existing admins to do the same.
• Use Editor Roles Liberally: For daily tasks like creating content, scheduling posts, and replying to comments, the Editor role is usually sufficient. Avoid giving out admin access unless someone absolutely needs to manage settings or user roles.
• Conduct Regular Audits: At least once a quarter, go to your "Page Access" or "Page Roles" settings and review who has access. Remove anyone who is no longer with the company or whose responsibilities have changed. Old, forgotten accounts are a security risk.

Final Thoughts

Adding an admin to your Facebook Page is a necessary step for growing and collaboratively managing your social media presence. By understanding the different roles and following the clear steps for desktop or mobile, you can delegate tasks confidently. Just remember to prioritize security by only granting admin control to trusted associates and regularly auditing permissions.

Once you have your team set up with the right access, smoothly managing the actual day-to-day workflow becomes the next challenge. As a small team managing multiple social channels for our brands, we grew frustrated with tools built for a different era of social media. That's why we built Postbase. We designed a clear, visual content calendar so your whole team can plan and schedule content together, and our unified inbox brings all your comments and DMs into one place so collaborative community management feels calm instead of chaotic.