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Thinking about creating a second Pinterest account but not sure where to start? Whether you're separating your business from your personal life, launching a new brand, or managing client profiles, running multiple accounts can be a smart move. This guide walks you through two different methods for setting up a second account and offers strategic advice for managing them without losing your mind.
Why Would You Need a Second Pinterest Account?
While one account is perfect for most people, there are several strategic reasons why creators, marketers, and business owners intentionally create a second one. It's all about organization and focus.
1. To Separate Your Personal and Professional Life
This is the most common reason. Your personal Pinterest might be a delightful mix of home renovation ideas, recipes you want to try, and dream vacation spots. Your professional account, however, needs to be a tightly curated representation of your brand. If you're a marketing coach, your followers are there for marketing tips, not your plans for a backyard garden. Creating a separate business account keeps your brand persona clean, targeted, and professional, ensuring your audience gets exactly the content they signed up for.
2. To Manage Multiple Brands or Niches
If you're a multi-passionate entrepreneur or a company with distinct brand verticals, a single Pinterest account can quickly become muddled. Imagine you run a food blog focused on vegan recipes but also have a side hustle selling handcrafted minimalist jewelry. These audiences are likely very different. Trying to serve both from one account will confuse the Pinterest algorithm and your followers. Creating separate accounts - one for the food blog and one for the jewelry store - allows you to:
Spencer's spent a decade building products at companies like Buffer, UserTesting, and Bump Health. He's spent years in the weeds of social media management—scheduling posts, analyzing performance, coordinating teams. At Postbase, he's building tools to automate the busywork so you can focus on creating great content.
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