How to Make a Second Pinterest Account

Thinking about creating a second Pinterest account but not sure where to start? Whether you're separating your business from your personal life, launching a new brand, or managing client profiles, running multiple accounts can be a smart move. This guide walks you through two different methods for setting up a second account and offers strategic advice for managing them effectively.

Why Would You Need a Second Pinterest Account?

While one account may suffice for most people, there are several strategic reasons why creators, marketers, and business owners consider creating a second one. It's all about organization and focus.

1. To Separate Your Personal and Professional Life

This is the most common reason. Your personal Pinterest might be a delightful mix of home renovation ideas, recipes you want to try, and dream vacation spots. Your professional account, however, should be a carefully curated representation of your brand. If you're a marketing coach, your followers expect marketing tips, not your plans for a backyard garden. Creating a separate business account keeps your brand persona clean, targeted, and professional, ensuring your audience receives precisely the content they signed up for.

2. To Manage Multiple Brands or Niches

If you're a multi-passionate entrepreneur or a company with distinct brand verticals, a single Pinterest account can quickly become muddled. Imagine you run a food blog focused on vegan recipes but also have a side hustle selling handcrafted minimalist jewelry. These audiences are likely very different. Trying to serve both from one account will confuse the Pinterest algorithm and your followers. Creating separate accounts - one for the food blog and one for the jewelry store - allows you to manage your brand content effectively.