How to Create Multiple Pinterest Accounts

Managing multiple Pinterest accounts is a smart move if you're juggling different brands, clients, or a personal profile alongside your business. This guide walks you through exactly why and how to create separate accounts without the usual headache. We'll cover the step-by-step setup process, best practices for keeping everything organized, and strategies for managing your accounts efficiently.

Why Would You Need More Than One Pinterest Account?

Before jumping into the "how," let's clarify the "why." Managing more than one account isn't about spamming the platform, it's about strategic brand separation. Running multiple accounts from a single dashboard makes sense when your audiences and content topics are completely distinct. Here are the most common and legitimate reasons to do it:

1. Managing Different Business Niches or Brands

Imagine you run a popular food blog focused on healthy vegan recipes, but you also have a side hustle as a productivity coach for startups. Your audiences are worlds apart. The person looking for a tempeh marinade recipe probably isn't interested in your morning routine for optimal focus. Trying to serve both these audiences from one Pinterest account would create a confusing and diluted brand experience.

• Audience Clarity: Each account can be hyper-targeted to a specific audience, leading to higher engagement and followers who are genuinely interested in your content.
• Brand Consistency: Separate accounts allow you to maintain unique visual identities, brand voices, and messaging for each business. Your food blog's account can be warm and earthy, while your B2B coaching account can be sleek and professional.
• Better Analytics: With business accounts, you get access to Pinterest Analytics. By keeping your brands separate, your data for each niche remains clean. You'll know exactly what's resonating with your vegan cooking audience without B2B metrics skewing the results.

2. Handling Client Accounts as a Social Media Manager

If you're a social media manager, freelancer, or agency, managing client Pinterest accounts is a core part of your job. It's absolutely essential to keep each client's profile completely separate. You need a distinct login for each one to manage their content, track their analytics, and run their ad campaigns. You would never mix a law firm's pins with a fashion boutique's content, and keeping them as separate accounts is the professional standard.

3. Separating Your Professional and Personal Interests

This is one of the most common reasons. Your personal Pinterest might be a creative outlet filled with home decor ideas, travel wishlists, and recipes you want to try. Your business account for your brand - say, a handmade jewelry shop - needs to be 100% focused on your products, style inspiration, and behind-the-scenes content that appeals to your target customer.

Keeping them separate protects your brand's professionalism. Your customers don't need to see your personal renovation plans, and you get to keep a personal space on the platform without feeling like you're always "on."

4. Testing Different Content Strategies

For advanced marketers, running a secondary "tester" account can be a low-risk way to experiment. You can use it to try out new pin formats, different keyword strategies, or a completely different aesthetic without messing with the performance of your established main account. What you learn on the B-account can then be applied to your primary brand, giving you data-backed insights without jeopardizing your growth.

Pinterest's Rules: Staying on the Right Side of the Platform

Creating multiple Pinterest accounts is perfectly acceptable, provided you follow one simple rule: each account must be tied to a unique email address. Pinterest's terms of service don't prohibit you from owning multiple accounts as long as you're not using them for spam or other manipulative practices. So, create as many accounts as you have brands to manage, but be sure each one gets its own email login.

Personal vs. Business Accounts

For any account representing a brand, company, or service, you should always set it up as or convert it to a Business Account. Business accounts are free and give you access to indispensable tools:

• Pinterest Analytics: Track impressions, clicks, saves, and audience demographics.
• Rich Pins: Automatically sync extra info from your website to your pins (like prices for products or ingredients for recipes).
• Advertising: The ability to create paid ad campaigns to promote your pins.
• Claim Your Website: Link your website to your account to get attribution on pins created from your content.

If you're creating multiple profiles for different businesses, make sure every single one is a business account to unlock these features.

Step-by-Step Guide: How to Create a New Pinterest Account

Ready to set up your next account? The process is straightforward. Just follow these steps.

Step 1: Get a New, Unique Email Address

This is the most important prerequisite. You can't use an email that's already associated with a Pinterest account. You can easily create a new free email address with services like Gmail or Outlook. If your email provider supports it, you can also use aliases. For example, if your main email is mybrand@gmail.com, you can often create new Pinterest accounts using aliases like mybrand+clientA@gmail.com or mybrand+brandB@gmail.com. Emails sent to these aliases will still land in your main inbox.

Step 2: Log Out of Your Current Account

If you're already logged into a Pinterest account on your browser, you'll need to sign out completely. Click your profile picture in the top-right corner and select "Log out."

Step 3: Navigate to the Pinterest Sign-Up Page

Open a new browser tab and go directly to pinterest.com/signup. This will take you to the page for creating a new personal account, which we'll convert to a business account in a later step.

Step 4: Create Your Account

On the sign-up page, you'll be prompted to enter:

• Your new, unique email address
• A strong, secure password
• Your date of birth

Click "Continue" and follow the onboarding prompts, which usually involve selecting a few topics you're interested in. You can speed through this part, as you'll be customizing your new brand profile shortly.

Step 5: Convert Your New Account to a Business Account

Once your new profile is created, you should immediately convert it to a free business account. Here’s how:

1. Click the down arrow in the top-right corner of your screen.
2. Select Settings.
3. In the left-hand navigation menu, click on Account Management.
4. Under "Account changes," find the option that says Convert to a business account and click "Convert account."

Pinterest will then guide you through setting up your business profile, which includes adding your business name, website, and a description. Congratulations, you now have a brand new, separate business account ready to go!

Managing Multiple Accounts Like a Pro: Tips for Efficiency

Creating the accounts is the easy part. Managing them without feeling overwhelmed is where a solid strategy comes in. Here are some best practices for juggling multiple Pinterest profiles effectively.

1. Use Different Browser Profiles

Constantly logging in and out of different accounts is tedious and time-consuming. A much better way is to use separate browser profiles. Modern browsers like Google Chrome, Firefox, and Brave allow you to create distinct profiles, each with its own set of cookies, saved passwords, and login sessions.

For example, in Chrome, you can click your profile icon in the toolbar and select "Add." Create a new profile for each Pinterest account you manage. You can have multiple Chrome windows open simultaneously, each logged into a different Pinterest account. This isolates each account and makes switching between them as simple as clicking on a new window.

2. Keep Meticulous Records

Stay organized by keeping a simple spreadsheet to track your accounts. For each profile, record:

• Brand Name
• Username / Profile URL
• Login Email Address
• Password Hint (use a password manager for actual passwords!)
• Associated Website
• Primary Keywords/Niches

This central document will be a lifesaver, especially when you start managing three, four, or even more accounts.

3. Create Distinct Content Strategies and Brand Kits

Each of your Pinterest accounts should look and feel unique. To avoid accidentally cross-posting or using the wrong branding, create a simple style guide or "brand kit" for each one. Define the following:

• Voice and Tone: Is the brand authoritative, playful, inspirational, or educational?
• Color Palette and Fonts: Use consistent brand colors and fonts on all your Pin designs for that account.
• Logo Usage: Add the correct logo to every pin.
• Board Topics: Plan out a set of relevant boards for each niche so you don't end up creating overlapping content.

Your goal is to build distinct brands that stand on their own. Each requires its own dedicated strategy, from keywords to visual design.

4. Batch Your Work for Peak Productivity

Switching between different tasks and brand mindsets can drain your energy. Instead of trying to manage all accounts at once, block out your time to focus on one brand at a time. This is known as "batching."

• Pin Creation Mondays: Dedicate Monday morning to designing all the pins for Brand A for the entire week. In the afternoon, do the same for Brand B.
• Scheduling Tuesdays: Use Tuesday to write captions, add links, and schedule all the content you created on Monday.
• Analytics Fridays: Reserve a block of time at the end of the week to review the performance of each account separately.

This assembly-line approach is far more efficient than jumping between profiles all day long.

Final Thoughts

Successfully creating and managing multiple Pinterest accounts all comes down to organization and strategy. By using a unique email for each profile, establishing distinct brand guidelines, and leveraging tools like browser profiles, you can effectively build and grow separate audiences without getting your wires crossed.

To further simplify this juggling act, we built Postbase with these challenges in mind. We know the pain of switching between countless accounts, so we designed a single, clean calendar where you can plan, schedule, and view content for all your different Pinterest profiles in one place. It helps you tame the chaos so you can focus on building each brand with clarity and confidence.