How to Make a Page Shareable on Facebook

You’ve poured your energy into creating a fantastic Facebook Page, but when you check your metrics, you see likes and comments, but very few shares. A share is the ultimate stamp of approval from your audience - it means your content was so good they wanted to attach their name to it and pass it along. This guide will walk you through the essential technical settings to ensure your page is shareable and then cover the real secret: creating content that people genuinely want to share with their friends.

First, Let's Secure the Technical Basics

Before you can create world-class content, you need to make sure there are no technical roadblocks preventing people from sharing it. Usually, Facebook Pages are public by default, but it's always worth double-checking your settings, especially if your page is new or you’ve inherited it from someone else. A single misconfigured setting can stop your content in its tracks.

Check Your Page’s Visibility Settings

The most basic setting is your page visibility. If your page isn't published, no one can see it, let alone share it. It might sound obvious, but this happens more often than you'd think, especially with brand-new pages.

• Navigate to your Facebook Page.
• In the left-hand menu, go to Settings.
• Select Privacy, then Page and tagging.
• At the very top, you should see Page Visibility. Make sure it says, "Your Page is visible and can be found by everyone." If it's unpublished, you'll see a notice here to publish it.

Adjusting Country and Age Restrictions

Sometimes, shareability is blocked by self-imposed limitations. If you have set strict age or country restrictions on your page, people outside those demographics won't be able to see or share your content. For maximum reach, you generally want these settings to be as open as possible unless you are in a heavily regulated industry (like alcohol or tobacco).

To check this:

1. From your Page, go to Settings > Privacy.
2. Under the "Your Page and Activity" section, look for Country Restrictions and Age Restrictions.
3. For maximum shareability, make sure Country Restrictions is set to "Page is visible to everyone" and Age Restrictions is set to "Public".

Setting your page to "Public" allows anyone on or off Facebook to see your content, making it globally shareable.

Post-Level Privacy Is Everything

This is the most critical setting for individual posts. Even if your page is public, you can accidentally restrict the audience for a specific post. If a post's privacy is set to anything other than "Public," it dramatically limits who can share it and who can see those shares.

When you create a new post, look for the audience selector dropdown menu, which usually appears right under your page name. You'll see an icon and a word:

• 🌍 Public: This is what you want. It means anyone on or off Facebook can see and share your post.
• 👥 Friends: This setting is for personal profiles, not pages. If you see this, you may be posting from your personal profile by mistake.
• Custom audiences: Avoid these unless you are intentionally creating content for a small, specific group.

Always double-check that the little globe icon (🌍 Public) is selected before you hit "Publish." If it's not, you're tying one hand behind your back.

Beyond the Settings: How to Create Content People *Want* to Share

Fixing your settings takes five minutes. The real work is in creating content that resonates so deeply with people that they feel a genuine desire to share it. Shares are an emotional transaction. People share things that align with their identity, make them look good, or help their network.

1. Tap into Universal Human Emotions

Content that makes us feel something is content we’re more likely to share. Think about the posts you’ve shared over the past month. They probably had an emotional hook. The top-performing emotions for shareable content include:

• Awe and Amazement: Breathtaking visuals, mind-blowing facts, or incredible human achievements. (e.g., a stunning time-lapse video of your city's skyline).
• Laughter: Memes, funny behind-the-scenes clips, or relatable jokes that hit home with your audience. Humor unites people and is one of the easiest emotional motivators for a share.
• Happiness and Inspiration: Heartwarming stories, customer success spotlights, posts celebrating a team member, or motivational quotes. People love sharing a dose of positivity.
• Validation: Content that says "I feel seen." This could be a post that perfectly describes a niche struggle your audience faces. When they share it, they’re effectively saying, “This is so me!”

Example in action: A local animal shelter posts a short, emotional video of a long-term resident dog finally getting adopted. This content triggers happiness and inspiration, making viewers want to share the good news with their friends.

2. Provide Obvious and Immediate Value

Beyond emotion, utility is a powerful motivator for sharing. If your content helps someone solve a problem, learn something new, or save time, they will share it not just for themselves but to help others. This positions the sharer as a knowledgeable and helpful resource in their circle.

Value-driven content can take many forms:

• How-To Guides & Tutorials: "How to Perfectly Organize Your Home Office in 3 Steps."
• Tips & Hacks: A graphic showcasing "5 Keyboard Shortcuts You're Not Using."
• Checklists & Templates: A downloadable checklist for planning a small event.
• Lists & Infographics: A bright, easy-to-read infographic about surprising industry statistics.

The key here is to be generous with your knowledge. Don't hold back. Give your audience actionable advice they can use right away. An incredibly useful post is a natural candidate for a save, a comment, and most importantly, a share.

3. Make Your Content Look Irresistible

Facebook is a visual platform. A wall of text, no matter how insightful, will get scrolled past. Great design and high-quality media stop the scroll and signal that your content is worth paying attention to. Poor visuals suggest that the content itself is cheap or unprofessional.

Build for Video (Especially Reels)

Video is no longer optional, it is the dominant format on Facebook. Short-form videos, like Reels, are algorithmically favored and designed for viral sharing. They capture attention quickly and can convey emotion and information more effectively than static text or images. Think demos, quick tips, behind-the-scenes content, or time-lapses.

Create Clean, Branded Graphics

Use tools like Canva to create professional-looking graphics without needing to be a designer. Brand your content with consistent colors, fonts, and your logo. This not only looks good but builds brand recognition. Turn your best tips, stats, and quotes into highly-shareable, bite-sized graphics.

Embrace User-Generated Content (UGC)

Sharing content from your customers and community is a powerful form of social proof. It shows that real people love and use your product or service. Run a contest asking for photos, create a dedicated hashtag, and regularly feature posts from your fans (always with permission and credit). People love being featured and will eagerly share the post with their own network.

4. Tell a Compelling Story

Facts tell, but stories sell - and get shared. People are wired to connect with narratives. A great story can turn a forgettable company update into a memorable piece of content.

• Behind-the-Scenes: Show the process of how your product is made or introduce the people behind your brand. This humanizes your company.
• Customer Journeys: Tell the story of a customer who solved a major problem using your product or service. Make them the hero of the story.
• The Founder's Story: Why did you start this business? Sharing your passion and your "why" can create a powerful connection with your followers.

Optimize Every Post for Maximum Shares

Even the greatest content can fall flat without a little optimization. A few small tweaks can drastically increase the likelihood that someone will hit the share button.

Craft a Powerful Opening Hook

The first one or two sentences of your post are what people see before they click "See More." They have to earn the click. Don't bury the lead. Start with something that sparks curiosity, makes a bold claim, or voices a relatable problem.

Boring: "We just published a new article on our blog today."

Better: "90% of small businesses make this one mistake on social media. Are you one of them?"

Use Clean Formatting

No one wants to read a giant, intimidating block of text. Make your captions easy to scan with:

• Short paragraphs (one to three sentences each).
• Strategic use of emojis to add visual interest.
• Bullet points or numbered lists to break up information.

Don’t Be Afraid to Ask for the Share

It sounds simple, but it works. Sometimes, people just need a little nudge. If you've created a piece of content that is genuinely helpful or inspirational, you've earned the right to ask for a share. Add a simple call-to-action (CTA) to the end of your post:

• "If you found this helpful, share it so others can see it too!"
• "Tag someone in the comments who needs to hear this today."
• "Share this if you agree!"

Use this technique sparingly - on your very best pieces of content - to avoid sounding desperate, but don’t neglect it. It’s a direct and effective way to remind your engaged followers to spread the word.

Final Thoughts

In short, making your Facebook Page and its content more shareable comes down to a two-part strategy. First, nail the technical side by ensuring all settings are public and accessible. Second, and most importantly, focus on creating content that connects emotionally, provides real value, tells a story, and looks fantastic.

Creating and scheduling share-worthy content consistently feels like a huge challenge, but the right workflow makes it much easier. At Postbase, we designed our platform to take the friction out of social media management. We built simple tools for planning your content strategy on a visual calendar, scheduling all your posts (especially short-form video for Reels and TikTok) without the usual headaches, and seeing all your analytics in one clean dashboard. This allows you to focus your energy on what matters: crafting content that your audience will love and share.