How to Make a Follower an Admin on a Facebook Page

Adding someone to help manage your Facebook Page should be straightforward, but navigating through Meta’s settings can feel like a maze if you don’t know where to look. Getting it right is about more than just clicking a button, it’s about understanding what permissions you’re handing over and why. This guide will walk you through the entire process, step-by-step, so you can confidently assign an Admin or any other role to a follower, team member, or collaborator.

Why Would You Need to Add an Admin to Your Facebook Page?

Running a successful Facebook Page is rarely a one-person job. As your brand grows, so do the demands on your time. Bringing on extra help isn’t just a nice-to-have, it’s often a necessity for scaling your social media marketing and maintaining a consistent presence. You might need to add someone to your Page for plenty of practical reasons:

• Delegating Daily Tasks: You're a busy founder or business owner who needs to hand off the day-to-day management to a virtual assistant (VA) or a dedicated social media manager. They can handle posting, engaging with comments, and monitoring performance while you focus on the bigger picture.
• Team Collaboration: Your marketing team needs shared access to create and schedule content, respond to messages, and analyze results. Instead of sharing a single login (a huge security risk), assigning proper roles ensures everyone has the access they need without stepping on each other's toes.
• Agency or Freelancer Access: You've hired an advertising agency or a freelance marketer to run your Facebook Ads. Giving them 'Advertiser' access allows them to manage campaigns and pull reports without granting them control over your page content or settings.
• Community Management: Your page receives a lot of comments and messages, and you need a dedicated community manager to moderate conversations, answer questions, and remove spam. The 'Moderator' role is perfect for this, as it allows them to manage engagement without giving them posting power.

Ultimately, adding the right people to your Facebook Page team is about efficiency. It allows you to build a content creation workflow, offer better customer service through faster response times, and free up your own time to focus on strategic growth.

Understanding Facebook Page Roles: What Can Each Role Actually Do?

Before you make anyone an admin, it's vital to understand that not all Page roles are created equal. Facebook provides a tiered permission system that allows you to grant specific levels of access. Handing out full Admin control when someone only needs to schedule posts is like giving them the keys to your entire house when they just needed to water the plants. It's an unnecessary risk.

Most pages now use Facebook's "New Pages Experience," which has simplified the roles compared to the older "Classic" model. Here's a breakdown of what each level of access means.

People with Facebook Access (Full or Partial Control)

This is the higher tier of access, ideal for people you trust to manage significant parts of your Page. When you grant this type of access, the person can switch from their personal profile to your Page profile and manage it directly from Facebook and other tools like Meta Business Suite.

1. Admin (Full Control)

An Admin holds the highest level of power on a Facebook Page. They have complete and total control over every aspect of the Page. Think of this as the master key.

An Admin can:

• Do everything an Editor, Moderator, Advertiser, and Analyst can do.
• Manage Page settings and information (like changing the Page name or URL).
• Add, manage, and remove other people from any Page role - including other Admins (and even you!).
• Delete the Page permanently.

Who this is for: The business owner, a co-founder, or a deeply trusted partner. Be incredibly cautious about who you give this level of access to. If an Admin with malicious intent removes you from your own Page, getting it back can be a difficult and lengthy process.

2. Editor (Content, Community, Ads & Insights Access)

The Editor role is the most common and practical choice for social media managers, content creators, and marketing team members. It allows them to manage the daily operations of the Page without giving them the power to make critical changes to the Page's foundation.

An Editor can:

• Create, manage, and delete posts, Stories, and other content.
• Send and respond to messages as the Page.
• Respond to and delete comments, and remove people from the Page.
• Create, manage, and delete ads.
• View Page Insights and performance metrics.

However, an Editor cannot manage Page settings or assign Page roles to others.

Who this is for: Your social media manager, content strategist, VA, or any team member responsible for content and community engagement. For 95% of situations, the 'Editor' role is what you're actually looking for.

People with Task Access (Limited, Specific Permissions)

If you're bringing on someone for a highly specific job, 'task access' is a more secure option. These roles operate through tools like Meta Business Suite or Creator Studio and don't allow the user to switch into the Page profile directly on Facebook. It's a great way to compartmentalize tasks.

1. Analyst (Insights Access)

An Analyst has read-only access. Their only job is to see what’s working and what isn’t.

An Analyst can:

• View Page performance in Meta Business Suite Insights.
• See who created posts (attribution).

Who this is for: A stakeholder who needs to see performance reports, a data analyst, or an agency partner who only handles reporting.

2. Advertiser (Ads Access)

The Advertiser role is designed specifically for people managing your paid campaigns.

An Advertiser can:

• Create, manage, and delete ads for the Page.
• View ad performance and reporting.
• View who created a post.

They cannot publish organic content, respond to comments, or send messages as the Page.

Who this is for: Your media buyer, marketing agency, or a freelancer hired solely to run Facebook ad campaigns.

3. Moderator (Community Activity Access)

A Moderator is your frontline community manager, tasked with keeping your page a friendly and safe place.

A Moderator can:

• Respond to comments on your Page's posts.
• Respond to Instagram comments associated with the Page.
• Send messages as the Page in the DMs.
• Suspend or ban people from the Page.

They cannot create their own content or posts.

Who this is for: A dedicated community manager or a VA whose primary job is audience engagement and inbox management.

How to Make a Follower an Admin on a Facebook Page (Step-by-Step)

Now that you know the difference between the roles, here’s how to assign one. The steps below are for the New Pages Experience, which Meta has rolled out to nearly every Page. The process is best done on a desktop computer for clarity, but the steps are similar in the mobile app.

Adding an Admin on a Desktop

1. Switch to Your Page Profile: You must be managing your Page to change these settings. Click on your profile picture in the top-right corner of Facebook, then click "See all profiles" and select the Page you want to manage.
2. Go to the Professional Dashboard: Once you're managing your Page, look for the "Professional Dashboard" link in the left-hand sidebar. Click on it.
3. Find Page Access Settings: Inside the Professional Dashboard, scroll down the left-hand menu until you find the "Your tools" section. Click on "Page Access."
4. Add a New Person: On the Page Access screen, you'll see two main sections: "People with Facebook access" and "People with task access." To make someone an Admin or Editor, click the "Add New" button in the "People with Facebook access" section.
5. Start the Search: A popup window will appear explaining what it means to grant Facebook access. Click "Next." In the search bar, type the name or email address of the person you want to add. Generally, it's easier to find people if you are already friends with them on Facebook, but it's not a requirement. Select the correct person from the list that appears.
6. Assign the Permissions: This is the most important step. On the next screen, you'll see a list of permissions you can grant. To add them as an Editor, simply review the options and click the "Give Access" button. To make them an Admin, you must toggle on the option labeled "Allow this person to have full control." A big warning will appear explaining that they will have the same level of access as you, including the ability to remove you.
7. Confirm with Your Password: To finalize the invitation, Facebook will ask you to re-enter your personal profile password as a security measure. This ensures no one else is making changes using your logged-in account. After entering your password, click "Confirm."
8. Invitation Sent: The person will now receive a notification with an invitation to manage your Page. They have 30 days to accept it. Until they accept, their name will appear in the "Page Access" section under "Invitations."

That’s it! Once they accept, they will be able to start managing your Page with the permissions you've assigned.

Best Practices and Important Reminders

Delegating control of your brand's digital presence feels like a big step, so it’s wise to follow a few best practices to keep your Page secure and your team efficient.

• Trust is Non-Negotiable: This can't be overstated. Never, ever give someone 'Full Control' (Admin access) unless you trust them implicitly. If they are a new hire, a freelancer, or an agency, start them with the lowest level of access they need to do their job - usually 'Editor' or a specific task access. You can always increase their permissions later.
• Set Clear Expectations: Before you even send the invite, clarify what their role and responsibilities will be. Are they in charge of writing copy, creating graphics, scheduling posts, running ads, or all of the above? A well-defined role prevents confusion and ensures everyone knows what they're supposed to be doing.
• Perform Regular Audits: Every few months, go to your 'Page Access' settings and review who has access to your Page. If an employee has left the company or a freelance contract has ended, remove their access immediately. Keeping this list clean is a simple but powerful security habit.
• Use a Social Media Management Tool: As your team grows, managing workflows inside Meta's native tools can become chaotic. Using a dedicated platform helps streamline collaboration, content approvals, scheduling, and analytics, keeping everyone organized in one central place.

Final Thoughts

Giving other people access to your Facebook Page is a normal and necessary step toward growing your brand and scaling your marketing efforts. Once you understand the nuances of each Page role and follow the step-by-step process, you can delegate tasks securely and confidently, whether you're bringing on a new staff member or partnering with an outside agency.

Once you have your team set up, the real challenge is keeping everyone on the same page and managing a cohesive content strategy. That's a frustration we know well from our years running social media teams, which is exactly why we built Postbase. We designed a clear, simple visual calendar so everyone on your team can see your entire strategy across all platforms at a glance. It eliminates the back-and-forth by creating a single source of truth for your content, making team collaboration and approvals a much smoother and more reliable process.