How to Add Social Media Icons to an Email Signature
Enhance your email signature by adding social media icons. Discover step-by-step instructions to turn every email into a powerful marketing tool.

Going live on YouTube Shorts can feel like a secret feature, but it's one of the platform's most powerful tools for creators right now. While you can't technically schedule a livestream that lives permanently on the Shorts shelf, you can broadcast a vertical livestream that gets pushed directly into the Shorts feed for viewers to discover. This article walks you through exactly how to set up vertical livestreams, optimize them for maximum reach, and turn every broadcast into a mountain of evergreen short-form content.
Let's clear this up first, because it's a point of confusion for many creators. There isn't a "Livestream to Shorts" button. Instead, YouTube is promoting vertical mobile livestreams by making them discoverable within the Shorts feed. When a potential viewer is scrolling through Shorts and comes across your live, they see a preview and can tap to enter the full-screen, interactive stream.
Here’s the breakdown:
Think of it as a temporary ad for your live event, placed in one of the highest-traffic areas on the internet: the YouTube Shorts feed. It’s a game-changer for spontaneous engagement and reaching audiences that might never see your long-form content.
Jumping into vertical livestreams isn't just about trying a new feature, it’s a strategic move that taps into several powerful trends on the platform. If you're looking to build an organic brand, this is an opportunity you can't afford to ignore.
The YouTube Shorts algorithm is designed for rapid discovery. Unlike the browse features or recommended videos, which often favor established channels, the Shorts feed is known for giving new content and creators a fair shot. By going live vertically, you’re temporarily inserting yourself into this high-velocity content stream, exposing your channel to thousands of potential new subscribers who are actively looking for new content to watch.
Polished, highly-edited videos are great, but audiences crave authenticity. Livestreams offer a raw, unfiltered look at you and your brand. It's where your community can interact with you directly through live chat, ask questions, and be a part of the moment. This kind of spontaneous interaction builds a much deeper connection than a pre-recorded video ever could. Vertical streams, viewed on mobile, feel even more personal and intimate, like a FaceTime call with the creator.
A single one-hour livestream can become a goldmine of short-form content. During your stream, incredible moments will happen naturally: a hilarious off-the-cuff joke, a powerful insight, a perfect user question, or an exciting reveal. After your stream ends, you can easily use YouTube's own tools to clip these moments into dozens of high-quality Shorts. This turns one content creation effort into weeks' worth of scheduled-out short-form videos to keep your channel feed active.
The vast majority of YouTube viewers watch on their mobile devices. The vertical format is native to this experience - viewers don't have to turn their phones sideways, and the content fills their entire screen. This creates a more immersive and comfortable viewing experience, reducing the friction that might cause someone to scroll past your content.
Before you get ready to go live, you need to make sure your channel meets YouTube's requirements. Thankfully, they're pretty straightforward.
Ready to go live? The process is simple and takes just a few moments directly within the YouTube app. Follow these steps to start your first vertical stream.
Simply open the YouTube app on your mobile device (iOS or Android). At the bottom center of the screen, you'll see a plus sign (+) icon. Tap it to open the creation menu.
From the menu that pops up, select the Go Live option. If it's your first time, you may have to grant the app permission to access your camera and microphone.
This is where discoverability starts. Don't skip this!
This is the magic switch. You'll see a setting for "Screen Cast" or different format options. Make sure your phone is held vertically, and select the vertical display orientation. It's often indicated by an icon of a stretched phone. If you start the stream horizontally, it will not be eligible for the Shorts feed.
Before you hit Go Live, you have a few more options to configure:
Once your settings are dialed in, tap Next. The app will take a thumbnail photo of you for the stream. You can retake it or upload a custom one. After that, just tap Go Live and you're on!
As soon as you're live, viewers will start popping in. Welcome them, pay close attention to the chat, and start creating an amazing, interactive experience.
Going live is one thing, creating a stream that people actually want to watch and stick around for is another. Here are a few pro tips to make your vertical livestreams more engaging and effective.
You don't need a word-for-word script, but you should have a basic idea of what you want to talk about or do. Maybe it's a Q&A session, a behind-the-scenes look at your workspace, a live product demo, or just a casual co-working session. Having a central theme keeps the stream focused. That said, don't be afraid to go off-script! Often, the best moments come from unplanned interactions with your live chat.
If you schedule your stream in advance, use that time to build excitement. Create a few regular YouTube Shorts teasing the live event. Post about it on the Community Tab. Let your audience on other platforms like Instagram, TikTok, or X know when you'll be live. The more people you can get to join at the very beginning, the stronger your initial momentum will be.
You don't need a professional studio, but people won't stick around if they can't see or hear you clearly. A simple ring light and an external microphone that plugs into your phone can drastically improve your production quality for a very small investment. Position yourself facing a window for great natural light during the day.
The number one reason people watch a livestream is for the interaction. Say hello to people by username as they join. Read questions out loud before you answer them so everyone has context. Acknowledge comments and make your audience feel seen and heard. When the chat starts talking to each other, you've successfully built a mini-community around your content.
The work doesn't stop when you end the broadcast. Your livestream VOD is now a valuable asset. YouTube has a brilliant built-in tool that lets you clip highlights and publish them directly as Shorts.
You can repeat this process as many times as you like from the same livestream. This strategy populates your Shorts feed with high-quality, proven content, keeping your channel growing long after the live event is over.
Going live on YouTube using the vertical format is a dynamic way to leverage the power of the Shorts discovery algorithm for real-time engagement. By holding your phone upright and engaging with your audience, you can capture attention in the feed, build a stronger community, and effortlessly generate a massive amount of short-form content to use for weeks to come.
Once your livestream is done and you've clipped a dozen amazing Shorts, the next challenge is actually publishing them consistently. We know how overwhelming it can be when a good content strategy quickly fills up a calendar. That's why we built Postbase, creating a simple, visual planner to manage it all without the headache. Our drag-and-drop calendar lets you schedule your Shorts and other content across every platform, giving you a bird's-eye view of your entire strategy for the weeks and months ahead.
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