How to Add Social Media Icons to an Email Signature
Enhance your email signature by adding social media icons. Discover step-by-step instructions to turn every email into a powerful marketing tool.

Thinking you can flip a switch to turn an existing YouTube Short back into a regular video? It's a common question, and the short answer is no – YouTube doesn't offer a button to convert a published Short. But that doesn't mean you're stuck. This guide will walk you through the practical, strategic ways to transform your vertical short-form content into polished, horizontal long-form videos that can reach a new audience and grow your channel.
Before we get into the "how," let's quickly cover the "why." YouTube categorizes Shorts and long-form videos (sometimes called VODs, or Video on Demand) as two fundamentally different content types. The distinction comes down to two simple rules:
Once a video is uploaded and meets the criteria for a Short, it gets processed and distributed through the Shorts feed. It lives in a different ecosystem with a separate algorithm designed for quick, skippable content. A long-form video, on the other hand, is distributed across the YouTube homepage, subscription feeds, and recommended videos, targeting an audience looking for more in-depth content. Because these are two different platforms-within-a-platform, there's no direct "convert" button. But don't worry, the workarounds are straightforward and offer a lot of creative freedom.
This is the most direct way to get a video you intended as a Short to show up as a standard video in your main channel feed. This works best when you have a vertical video that you want to be treated as a regular, browsable video on your channel's "Videos" tab, not just in the Shorts shelf.
The catch? Because of YouTube's automatic classification, re-uploading a vertical video under 60 seconds will almost always turn it into a Short again. The key is to slightly modify the format so it no longer fits the Shorts criteria.
#shorts from the title and description if it was there previously.Just like that, your content now exists as a standard video. It can be found via regular search, appear in recommended feeds for long-form content, and be embedded on websites in a traditional horizontal player.
Have a bunch of Shorts that revolve around a similar theme? Combining them into a single, cohesive long-form video is a powerful content strategy. Think "5 Quick TikTok Marketing Tips," "My Three Favorite Recipes from Last Month," or "Best Moments from Our Live Event." This approach serves your existing audience with a convenient recap and helps attract new viewers searching for more comprehensive topic breakdowns.
This method transforms multiple low-investment assets into a single high-value one.
This type of video is fantastic for increasing your channel's total watch time – a key metric for YouTube's algorithm – and for providing evergreen content that people can refer back to long after the individual Shorts have fallen out of the feed.
This is the ultimate growth strategy. Shorts are incredible testing grounds for content ideas. When a Short goes viral or gets unusually high engagement, it's a direct signal from your audience saying, "We want more of this!" Your job is to listen and deliver.
Think of your best-performing Short not as a destination but as a trailer for a full-length feature. Did a 45-second video on "One Simple Trick to Improve Your Sleep" get 100,000 views? That's your cue to create a 12-minute deep-dive video titled "10 Science-Backed Methods for Better Sleep (And How I Fixed My Insomnia)."
Ultimately, treating your channel as an interconnected ecosystem of Shorts and long-form videos is the goal. Use Shorts to test ideas, grab attention, and bring in new subscribers. Then, convert those proven concepts and engaged viewers into a dedicated audience for your longer videos, which is where deeper community-building and monetization happen.
Since a big part of turning Shorts into longer videos involves smart planning, we've found that using a visual calendar is a game-changer. That's actually why we built Postbase the way we did – to let you see your whole content plan, from quick Shorts to full-length videos scheduled for YouTube, all in one bird's-eye view. This setup lets you easily spot opportunities to repurpose content and ensure both your short-form and long-form strategies work together cohesively.
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Enhance your email signature by adding social media icons. Discover step-by-step instructions to turn every email into a powerful marketing tool.
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