How to List a Facebook Handle

Figuring out how to find, change, and effectively use your Facebook handle can feel surprisingly confusing, especially when you're just trying to make your brand look professional. This guide will walk you through exactly that. We’ll cover how to set or change your unique username for both pages and profiles, and most importantly, show you how to list that handle everywhere to build brand recognition and grow your following.

What is a Facebook Handle, Anyway?

Before we get into the how-to, let’s clear up what a Facebook handle actually is. Simply put, it's your unique username. It's the part that comes after "facebook.com/" in your URL and starts with an "@" symbol when you’re tagged in posts or comments. It’s important to distinguish this from your Page Name.

• Your Page Name is your official brand name, like "Jen's Boutique." It can include spaces and capitalization.
• Your Handle (or Username) is the unique identifier, like "@JensBoutique." It cannot have spaces and creates a clean, custom URL: facebook.com/JensBoutique.

Having a custom handle is not just a vanity metric, it’s a foundational piece of your social media strategy. Here’s why it matters so much:

• Brand Consistency: A unified handle across all your social platforms (@YourBrand on Facebook, Instagram, TikTok, etc.) makes you instantly recognizable. It creates a seamless experience for your audience, signaling that they've found the right official account.
• Easy Discoverability: It's much easier for someone to remember and search for "@JensBoutique" than to guess the right "Jen's Boutique" among dozens of others. People can also tag your page in their photos and posts, which is free user-generated content and exposure for you.
• Enhanced Professionalism: A clean URL like facebook.com/YourBrand looks far more credible and established than a default, cumbersome URL like facebook.com/pages/Jens-Boutique/123987456123. It's a small detail that makes a big difference in perception.
• Simplified Marketing: Your handle is easy to add to business cards, podcast shout-outs, email signatures, and website footers. It's a short, effective call-to-action that people can actually remember.

How to Set or Change Your Facebook Page Handle

Ready to claim your custom handle? The process is fairly straightforward, but you need to be an Admin of the page to make the change. Keep in mind that while Facebook has relaxed its rules over the years, some new or very low-engagement pages may face restrictions. If you can't create a username, building your page with a few posts and a small following first can sometimes help.

Setting Your Handle on a Desktop Browser

This is the most reliable way to update your page's username. The mobile experience can sometimes be inconsistent, so heading to your computer is a good bet.

1. Navigate to Facebook and switch to the Page you want to manage. Click on your profile picture in the top right corner and select the correct page.
2. Once you're controlling the page, click on your page's profile picture again in the top right and select Settings &, Privacy, and then Settings.
3. You’ll land on the General Page Settings screen. The second option from the top should be Username. Click the Edit link next to it.
4. A box will pop up. Enter the handle you want in the text field. Facebook will check its availability in real-time and let you know if it's taken or if it doesn't meet their guidelines.
5. If you get the green checkmark, you're good to go! Click Save Changes. You may need to re-enter your Facebook password to confirm.

And that’s it! Your new vanity URL (facebook.com/YourNewHandle) is immediately active.

Setting Your Handle Through the Mobile App

While doing this on a desktop is often smoother, you can also manage it from your phone, usually through the Meta Business Suite app, which Facebook strongly encourages page managers to use.

1. Open the Facebook app and switch to your Page's profile.
2. Tap the three horizontal lines (the "menu") in the bottom-right corner.
3. Look for a "Settings" or "Settings &, Privacy" option and tap into it.
4. Select Page Settings.
5. On the next screen, tap on Name. From here, you can typically find an option to edit your Username below the Page Name.

Note: Facebook updates its interface often. If these specific steps don't match, look for a "Page Info" or "Edit Page" section within your page's settings, as the Username setting is almost always located there.

Tips for Choosing a Great Facebook Handle

Stuck on what your handle should be? Here are a few solid principles to guide you:

• Stay Consistent: The absolute best-case scenario is having the exact same handle on every social platform. Before you commit, check if your desired handle is available on Instagram, TikTok, X, and any other platforms you use.
• Keep it Simple: The more straightforward and memorable, the better. Avoid using confusing numbers, underscores, or abbreviations unless they are a core part of your brand name. "@YourName" is better than "@Your_Name1987."
• Be Relevant: It should immediately communicate who you are. Your brand name is the perfect starting point. If your exact name is taken, try adding a simple, relevant word like "@YourBrandCo" or "@GetYourBrand."
• Think Long-Term: Pick something you can stick with. While you can change your username later, doing so means you'll have to update all your marketing materials, and it can briefly confuse your followers or break existing links.

What About Your Personal Profile Handle?

It's not just for Pages! You can also set a custom username for your personal Facebook profile. This is great for freelancers, consultants, public figures, or anyone who uses their personal profile for networking and wants a cleaner, more shareable link.

The process is very similar:

1. Go to your Facebook profile on a desktop browser.
2. Click your profile picture in the top-right and go to Settings &, Privacy >,, Settings.
3. You'll likely see the new Meta Accounts Center on the left. Click on it.
4. In the Accounts Center, choose Profiles and select your personal profile.
5. Click on Username.
6. From here, you can edit your personal profile's handle, check availability, and save your changes.

This gives your personal profile a similar professional touch, changing the URL from a string of numbers to something clean and shareable like facebook.com/your.name.

How Do I Find My Handle to Share It?

Once your handle is set, where do you actually find it? It might feel obvious, but it’s a very common question.

• Check the URL: The easiest way is to go to your Facebook page or profile and look at the web address in your browser's address bar. Whatever comes after facebook.com/ is your handle.
• Look on Your Page: Go to your page as if you were a visitor. Right below your Page Name, you’ll typically see your handle listed with the "@" symbol. For example: Jen's Boutique, and right below it, @JensBoutique.

How to List and Share Your Facebook Handle for Maximum Impact

Okay, you've chosen, set, and found your handle. Now for the most important part: using it. Your handle doesn't do you any good if no one sees it. Here’s a checklist for where to list your Facebook handle to ensure it’s working hard for your brand.

On Other Social Media Platforms

This is the most critical place for consistency. Update the bio of every single one of your other social profiles (Instagram, X, TikTok, LinkedIn, YouTube, Pinterest, Threads) to include "Follow us on Facebook: @YourHandle" or simply list it alongside your other social links. This creates a powerful network effect where followers from one platform can easily discover and follow you on another.

On Your 'Link in Bio' Page

If you use a "link in bio" service like Linktree, Beacons, or Lnk.Bio, add a direct link to your Facebook Page. Give it a clear label like "Find us on Facebook" or "Join our Facebook Community." This turns passive Instagram scrollers into engaged Facebook followers. For more on this, check out how to add Linktree to TikTok.

On Your Website or Blog

Your website is your brand’s central hub, so it should prominently direct people to your social channels.

• Footer: Most website themes have a footer section where you can add social media icons. Make sure the Facebook icon links directly to your custom page URL. Don't leave it as a dead link!
• Contact or About Page: Create a dedicated space on your Contact or About page listing all your social media handles clearly.
• Share Buttons: Add Facebook share buttons to your blog posts, making it easy for readers to share your content with their network.

In Your Email Communications

Email is a direct line to your audience, making it a perfect place to promote your social channels.

• Email Signature: Add your Facebook handle (or clickable social media icons) to your email signature. Every email you send becomes a mini-marketing opportunity.
• Newsletter Footer: Include a "Follow Us" section in the footer of every marketing email you send out. Give people a compelling reason, like "Follow @YourBrand on Facebook for behind-the-scenes content!"

On Physical Marketing Materials

Don't forget the offline world! A consistent handle makes online-to-offline brand hopping a breeze.

• Business Cards: Your handle is just as important as your email address and phone number.
• Flyers &, Posters: Use your clean handle (@YourBrand) instead of a long, ugly URL. It looks better and is easier for people to type in later.
• In-Store Signage: If you have a brick-and-mortar location, use signs or decals that say "Find us on Facebook: @YourBrand."

Orally in Audio and Video Content

When you're recording a podcast, creating a YouTube video, or hosting a webinar, give a quick verbal shout-out. It’s far easier for people to remember you saying, "find us by searching for *at your brand* on Facebook" than reading out a complicated URL.

Final Thoughts

Securing a clean, consistent Facebook handle is a fundamental step in building a professional brand identity. It turns your page from just another profile into an easily shareable, recognizable, and discoverable hub for your community, making every piece of marketing material more effective.

Once you've got people finding you, planning and scheduling your content is the next move. We built Postbase because managing multiple social platforms felt more complicated than it needed to be. Our visual calendar lets you see all your scheduled content across Facebook, Instagram, TikTok, and more in one beautiful view, helping you keep your message consistent for all those new followers you're about to get.