How to Link Two Facebook Pages

Trying to connect two Facebook pages can feel confusing, mainly because the term link can mean a few different things depending on your goal. Are you trying to combine two pages into one, promote a partner's page, or attach a community Group to your business page? This guide provides clear, step-by-step instructions for all three scenarios, helping you choose the right path and get it done right.

First, Define Your Goal: Merge vs. Link vs. Feature

Before you click a single button, it’s important to understand the different ways you can connect Facebook Pages. Each method serves a very different purpose, and choosing the wrong one can lead to permanently losing content or simply not achieving what you wanted. Let's break down the three main actions.

1. Merging Two Pages

• What it is: Merging is the most permanent action. You take two separate Facebook Pages and combine them into a single Page. One Page is absorbed by the other, and the absorbed Page is deleted forever.
• What transfers: The followers and check-ins from both Pages are combined onto the Page you decide to keep. For example, if Page A has 1,000 followers and Page B has 500, the final merged page will have approximately 1,500 followers.
• What is lost: All of the content - posts, photos, videos, and the username (the unique @handle) - from the Page you don't keep will be permanently deleted. This is a critical point to remember.
• When to use it: Merging is for consolidating a fragmented presence. Common scenarios include finding a duplicate page someone created by accident, combining an old page with a new one after a rebrand, or fixing situations where customers created unofficial pages for your business by checking in. You can only merge pages that represent the same entity.

2. Liking a Page as Your Page (Featuring a Page)

• What it is: This is a simple, non-permanent way to show a connection between your Page and another. When your business Page "likes" another Page, that other Page may appear in a "Pages Liked by This Page" section on your profile.
• What transfers: Nothing is transferred. It’s strictly a public endorsement.
• What is lost: Nothing. You can "unlike" the Page at any time.
• When to use it: This is perfect for partnerships and collaborations. For example, a local coffee shop might "like" the Page of the bakery that supplies their pastries. It’s also used for sister companies under the same parent brand or to support organizations you partner with.

3. Linking a Page to a Facebook Group

• What it is: This connects an official Facebook Page to a specific Facebook Group that you are an admin of. It establishes the Page as the official representative voice for that Group.
• What transfers: Your group members can now see which Page is officially behind the community, adding credibility. As the admin, you can now post and comment within the Group as your Page, not just your personal profile.
• What is lost: Nothing. The Group and Page remain separate entities but are visibly connected. You can unlink them later if you need to.
• When to use it: This is a powerful tool for community building. A brand can create a VIP group for its most loyal customers, a content creator can build a community around their subject matter, and a local business can create a space for neighborhood discussions.

How to Merge Two Facebook Pages (The Permanent Option)

If you're certain that merging is what you need to do, prepare carefully. It’s an irreversible process. Facebook has strict rules for merging, so you need to make sure you meet the requirements before starting.

Prerequisites: A Checklist Before You Merge

Run through this list. If you can’t check off every item, your merge request will likely fail. You must:

• Be an Admin of both Pages. Not an editor, not a moderator - you must have full Admin privileges for both pages you want to combine.
• Ensure the Pages have similar names. The names don't have to be identical, but they must clearly represent the same thing. For example, "Postbase Co" and "Postbase" could likely be merged. However, "Postbase SMM Tool" and "Best Marketing Guides" would be rejected.
• Represent the same thing. The content, "About" section, and overall brand identity should be clearly matched. You can't merge a page for a coffee shop with a page for a hair salon, even if you own both.
• Have the same physical address, if applicable. For brick-and-mortar businesses, Facebook will check if the addresses listed on both Pages match. If they don't, update them to be identical before you begin.

Step-by-Step Instructions

Once you've done your prep work, the merging process itself is straightforward.

1. Navigate directly to Facebook's Page Merge tool: www.facebook.com/pages/merge. (You may need to do this from a desktop computer).
2. You'll be prompted to enter your password for security.
3. Two dropdown menus will appear. In the first box, select the Page you want to keep. This is your primary Page, the one whose content and username will survive.
4. In the second box, select the Page you want to merge (and delete). This Page's content will be erased, but its followers will be moved over.
5. Click "Continue."
6. A final confirmation screen will appear. Read it carefully. It will explicitly state which page will be kept and which will be deleted. Once you are 100% confident, click "Request Merge."

Facebook will review your request. In some cases, it can be approved almost instantly. In others, it may take a few days. You’ll receive a notification once the merge is complete.

Troubleshooting: Why Your Facebook Page Merge Might Fail

It's common to see an error message that says, “These pages can't be merged.” Don’t panic. This usually happens for a fixable reason.

• Problem: The names are too different. If "Jen's Bake Shop" and "Jennifer's Gourmet Cupcakes" is seen as too much of a stretch by the system, it will be rejected.
  • Solution: You need to align the names. Go to the Page you intend to merge away (the one you'll be deleting) and change its name to be closer to the primary Page's name. Go to Page Settings > General > Name and request a change. You may need to wait several days for Facebook to approve the new name. Once it's approved, wait another week before attempting the merge. Making gradual changes is often more successful than one drastic change.
• Problem: There are conflicting details. Mismatched addresses, phone numbers, or website URLs in the "About" sections can trigger a failed merge.
  • Solution: Perform a full audit of both pages. Make sure every piece of information in the About, Contact, and Location sections is identical.
• Problem: One of the pages has restrictions. If a Page is unpublished or has age/country restrictions, it might not be mergeable.
  • Solution: Go into the settings for both Pages and temporarily remove any publishing or audience restrictions before you submit the merge request.

How to Link a Page By Liking It (A Simple Promotion)

This method is quick, easy, and risk-free. If you just want to feature another Page without permanently combining anything, this is the way to go.

1. Ensure you are logged into Facebook and interacting as your Page. You can toggle between your personal profile and your Page by clicking your profile picture in the top-right corner.
2. Go to the Facebook Page you want your Page to "like."
3. Find the three-dot (...) menu, usually located near the "Like" and "Message" buttons on that Page's cover photo area.
4. In the dropdown menu, select "Like as Your Page."
5. A pop-up will appear listing all the Pages you manage. Select the page you want to use to "Like" the other page and click "Submit."

That's it! Now, on your Page's profile (usually in the left sidebar on desktop), there will be a section showing other pages you have liked. This acts as a signal to your followers, showing who you support or partner with.

Bonus: How to Link a Facebook Page to a Facebook Group

Creating a dedicated space for your community is a fantastic social media marketing strategy. Linking your Page to a Group you administer makes the connection official and gives you more tools for engagement.

Step-by-Step Instructions

1. Go to your Facebook Page's home.
2. On the left-side menu, look for the "Groups" tab. If you don't see it, you may need to enable it first.
   • To enable it, go to Settings >, Templates and Tabs. Scroll down and find the "Groups" tab. Make sure the toggle next to it is turned on (blue).
3. Return to your Page's home and click the "Groups" tab.
4. You will see a button that says "Link Group." Click it.
5. A pop-up will appear, showing you all of the Groups you are an admin of. Select the group you want to connect to this Page and click "Link."
6. A confirmation will ask if you want to link the group. Click "Link Group" to finalize.

Your Group will now be linked! It will appear prominently on your Page. More importantly, when you go to your Group, you'll have the option to interact (create posts, comment, reply) as your connected Page, adding a professional touch to your community management.

Final Thoughts

Whether you're consolidating a messy presence by merging duplicate pages, showing support for a partner by linking to them, or building a community by connecting a group, these methods allow you to create a more organized and intentional Facebook presence. The key is to first identify your true goal and then carefully follow the steps for that specific action.

Once your pages are connected and streamlined, your focus shifts to managing your community and keeping your content calendar full. From our own experience running marketing teams, we know the chaos of juggling multiple social platforms feels overwhelming. This is why we created Postbase. Our goal is to give you back your time with a clean visual calendar to plan your posts, a unified inbox to manage all your comments and DMs, and straightforward analytics that actually help you create better content.