How to Link Personal and Business LinkedIn

You’ve got a polished personal LinkedIn profile and a professional Company Page, but are they working together to boost your brand? Properly linking the two is more than just a setup step - it’s a core strategy for building trust and amplifying your reach on the world's largest professional network. This guide breaks down exactly how to connect your personal and business profiles, from the essential first step to advanced tactics that turn your presence into a powerful marketing engine.

Why Connecting Your Profiles is Non-Negotiable

Before getting into the how-to, it’s worth understanding why this simple action packs such a big punch. When your personal and business presences on LinkedIn are disconnected, you're leaving a massive opportunity on the table. A strong link between them creates a symbiotic relationship that benefits both you and your company.

• It Supercharges Credibility: People connect with and trust other people more than they do faceless logos. When users see that a real person - the founder, a key executive, or a passionate employee - is behind a brand, it instantly builds trust. Your personal profile, with its history and connections, provides human validation for your business.
• It Expands Your Company's Organic Reach: Your personal network is an asset. When you share company news from your personal profile, it exposes your business to an audience it might not otherwise reach. If your employees do the same, this effect multiplies exponentially, creating a powerful employee advocacy network that costs nothing.
• It Drives Qualified Traffic to Your Page: Oftentimes, people will discover you first. They might find you through a comment you left, a post you shared, or a mutual connection. By linking your profile directly to your Company Page, you give them an immediate and frictionless path to learn more about your business.
• It Creates a Cohesive Brand Story: A clean link shows you’re a proud representative of your brand. It tidies up your professional image, making it clear what you do and where you do it. This consistency is fundamental to building a strong and recognizable brand identity.

The Foundation: How to Add Your Company Page to Your Personal Profile

This is the most critical step and, thankfully, the easiest. This action places your company’s logo directly inside your profile's introduction card and Experience section, creating an official clickable link. Here’s how to do it step-by-step.

Step 1: Navigate to Your Personal Profile

Log in to LinkedIn and click on your profile picture or the "Me" icon in the top right corner, then select "View Profile."

Step 2: Edit Your Intro or Experience

If you're adding a current role, click the pencil icon in the top right of your intro section (the box with your name, photo, and headline). If you are adding a past role or simply want to edit your Experience section directly, scroll down to "Experience" and click the plus (+) icon to add a new role or the pencil icon next to an existing one.

Step 3: Link Your Company Page Correctly

In the "Company" field, start typing your business's name. As you type, LinkedIn will show a dropdown menu with matching Company Pages. This is the most important part: select your Company Page from this list. Do not just type the full name and move on. Clicking your page from the dropdown is what creates the official link and pulls in the company logo.

If your page doesn't appear, double-check the spelling. Sometimes "Inc." vs. "LLC" or other small details can cause a mismatch. If it still doesn't pop up, visit your Company Page and copy the exact name to paste into this field.

Step 4: Fill in Your Employment Details

Complete the rest of the fields:

• Title: Your official job title (e.g., Founder, CEO, Marketing Manager).
• Employment Type: Full-time, Part-time, Contract, etc.
• Location & Location Type: On-site, Hybrid, or Remote.
• Dates: Add your start date. If this is your current role, check the box that says, "I am currently working in this role."

Step 5: Save Your Changes

Click "Save." That’s it! Your company’s logo should now appear right below your name in your profile intro and within your Experience section. Anyone visiting your profile can now click that logo to go straight to your Company Page.

Advanced Strategies to Weave Your Brand and Personal Profiles Together

Having the link in place is the starting point. To truly maximize its impact, you need to actively integrate your personal and professional identities. These strategies will help you create a compelling and cohesive presence.

1. Share Company Content with Personal Insights

One of the biggest mistakes people make is simply hitting the "repost" button on their company’s content. This does very little to engage your network. LinkedIn’s algorithm prioritizes posts with added context.

How to do it:When your Company Page shares an update (like a blog post, an event announcement, or industry news), click the "Share" button and choose "Add a thought." In the text box, write one or two sentences from your own perspective.

• Ask a question: "We just published a new guide on X. What's been your biggest challenge with it?"
• Share a behind-the-scenes detail: "So proud of the team for getting this feature out the door. My favorite part was..."
• Pull out a key statistic: "The most surprising stat we found in our research was that 78% of people... Read the full report to see what else we uncovered."

This small effort transforms a corporate announcement into a personal recommendation, significantly boosting its visibility and engagement.

2. Turn Your Profile Into a Hub with "Creator Mode"

Creator mode is a profile setting that gives you access to content creation tools and, most importantly, provides a spot for a single, prominent link at the top of your profile. While many use this to link to their personal website or a portfolio, it's also a fantastic place to direct traffic to your Company Page.

How to do it:Go to your profile, scroll down to the "Resources" section, and click on "Creator mode." Once you turn it on, go back and edit your intro (click the pencil icon). You’ll see a field to add a link. Paste in your LinkedIn Company Page URL and edit the link text to something like "Follow Our Company Journey" or "Explore [Your Company Name]". This creates a highly visible call-to-action.

3. Showcase Top Company Content in Your "Featured" Section

The "Featured" section is like a mini-portfolio on your personal profile. Instead of just highlighting your own best posts, you can also feature updates directly from your Company Page. This is perfect for anchoring milestone announcements, product launches, or valuable resources.

How to do it:First, make a post on your personal profile where you share the Company Page update (with added insights, as mentioned above). Then, navigate to that post on your own profile feed. Click the three dots (...) in the top right corner of the post and select "Feature on top of profile." Now, that important piece of company content will be one of the first things visitors see on your page.

4. Tag Your Company Page in Your "About" Section

Your About section is designed for storytelling. It's the perfect place to articulate your professional mission and explain how your current role connects to it naturally. While writing your summary, you can directly mention and link your Company Page using an "@" symbol.

How to do it:In your "About" summary, write a sentence that connects your personal journey to your business. For instance, "This lifelong passion for solving [problem] led me to found @[Start typing your company name and select it from the dropdown]. At our company, we’re focused on...". This creates an in-text link that looks organic and encourages clicks.

5. Transform Your Team into a Network of Advocates

The strength of these connections multiplies with every person who uses them. Encourage everyone at your company to properly link their profiles to the Company Page. You can even provide them with a simple one-page guide or intranet resource showing them how to do it.

When your entire team is connected, it turns your workforce into a powerful, authentic distribution channel for company announcements, job openings, and thought leadership content.

Common Missteps to Avoid

While the process is straightforward, a few common mistakes can weaken your professional brand.

• Using Plain Text Instead of Linking: The most common error is merely typing the company name into the "Company" field without selecting it from the dropdown. This results in a plain-text mention with no logo and no clickable link, defeating the whole purpose.
• The "Set It and Forget It" Approach: Treating the link as a one-time setup task misses the bigger picture. The value comes from ongoing interaction - sharing, commenting, and adding your voice to your company’s content.
• Being Overly Sales-y from a Personal Account: Remember, your personal profile is your own. Your network connected with you, not a corporate billboard. Maintain your authentic voice. Balance company posts with your own thoughts, industry commentary, and professional insights.

Final Thoughts

Pairing your personal and business LinkedIn profiles is a fundamental building block of a modern professional branding strategy. It transforms two separate assets into a connected system that builds credibility, drives traffic, and tells a much richer, more human story about your business.

Once your profiles are neatly linked, managing content for both your personal account and your Company Page can feel like a lot to juggle. At Postbase, we designed our platform to solve that exact coordination headache. We make it simple to plan and schedule content for all your accounts in one visual calendar, so you can manage your LinkedIn personal profile and Company Page side-by-side without feeling fragmented. Because it's a modern tool built for the way social media actually works today - including native support for short-form video - you can finally use one platform to manage your strategy across LinkedIn, Instagram, TikTok, and more.