How to Link Google Reviews to Facebook

Your glowing Google reviews shouldn't be locked away on just one platform. This guide will show you how to link Google reviews to Facebook, turning that hard-earned praise into powerful social proof that builds trust and wins new customers. We'll cover free manual methods for sharing your best feedback and explore how to automate the entire process to save you time.

Why Your Google Reviews Belong on Facebook

Think of your Google reviews as your most authentic marketing assets. When potential customers see praise from real people, it fundamentally changes how they view your business. Bringing these testimonials to your Facebook Page isn't just about filling your content calendar, it's a strategic move to build trust where people are already spending their time. In social media marketing, this is called social proof - the idea that people are more likely to trust and buy from a business that others have already tried and loved.

By bringing these five-star ratings and thoughtful comments to a visual platform like Facebook, you're doing a few important things at once:

• Boosting Credibility: A screenshot of a genuine Google review feels more authentic than a perfectly crafted marketing slogan. It tells followers that your quality isn't just something you claim, it's something your customers actively celebrate.
• Increasing Engagement: Posts featuring testimonials often get great engagement because they tell a positive story. Your followers might tag friends who need your services or comment with their own positive experiences, creating a powerful feedback loop.
• Reaching a Different Audience: Not everyone who follows you on Facebook will think to search for you on Google. Showing your reviews directly on their feed introduces your track record to an audience that might have otherwise missed it.
• Creating Evergreen Content: A great review from six months ago is still a great review today. You can repurpose these testimonials over and over, turning a single piece of positive feedback into months of valuable marketing content.

Choosing Your Strategy: Manual vs. Automated Sharing

Before you start, you have two main paths for getting your Google reviews onto your Facebook feed. There's no single "best" way, the right choice depends on your time, budget, and the volume of reviews you receive.

Manual Sharing (The Free Method): This hands-on approach involves finding your best reviews yourself and creating posts around them. You have full creative control, and it doesn't cost anything but your time.

• Pros: Completely free, total control over which reviews get shared and how they look.
• Cons: Time-consuming, requires you to remember to check for new reviews, and can be inconsistent if you get busy.

Automated Sharing (The Time-Saving Method): This approach uses third-party tools to automatically detect new Google reviews and format them into posts for your Facebook Page. It’s a “set it and forget it” strategy.

• Pros: Saves you a ton of time, ensures a consistent flow of positive social proof, and often creates professional-looking graphics automatically.
• Cons: Requires a subscription to a third-party service.

We’ll walk through how to do both, so you can decide which workflow makes the most sense for your business.

Method 1: Manually Sharing Google Reviews on Facebook (The Free Way)

If you're just getting started or prefer to have a personal hand in everything you post, the manual method is a fantastic way to go. It offers flexibility and allows you to add your own personal touch to each testimonial.

Step-by-Step: Posting a Plain Text Review

This is the simplest way to share a review. It’s quick, easy, and focuses on the power of the customer's words.

1. Find a Great Review: Open your Google Business Profile and go to the "Reviews" section. Find a recent review that is specific, positive, and clearly explains the value you provided.
2. Copy the Text: Highlight the text of the review and copy it. It's also a good idea to note the reviewer's first name and last initial (e.g., "Sarah P.") to give them credit while respecting their privacy.
3. Create a New Facebook Post: On your Facebook Page, start creating a new post. Paste the review text and put it in quotation marks to make it clear you're quoting someone.
4. Add Context and a Personal Touch: Never just post the quote alone. Add a warm introduction. For example: "We love hearing from our amazing customers! Thank you so much for the kind words, Sarah P. It was a pleasure working with you." Using emojis like a star (⭐️) or a smiling face (😊) can also add some personality.
5. Include a Call-to-Action (CTA): Below your thank you message, add a simple CTA. It could be a link to your website, photos of your work, or a question to encourage engagement. Example: "Ready for your own 5-star experience? Visit our website to learn more!"

Step-by-Step: Creating a Sharable Graphic for Your Review

Visual content almost always performs better on Facebook. Turning a stellar review into a branded graphic makes it more eye-catching and shareable.

1. Choose Your Tool: A free tool like Canva is perfect for this. It has thousands of templates designed specifically for social media testimonials.
2. Select a Template: In Canva, search for "testimonial" or "quote" templates. Pick one that matches your brand's aesthetic.
3. Customize with Your Branding: Add your logo, change the colors to match your brand palette, and select your brand fonts. Consistency is key to building brand recognition.
4. Add the Review Text: Copy and paste the review text into the template. Make sure the most impactful part of the review is prominent.
5. Add the Reviewer's Name and Star Rating: Include the reviewer's first name and last initial. It's also visually effective to add five stars ⭐⭐⭐⭐⭐ to the graphic to immediately communicate the quality of the review.
6. Download and Post: Download your finished graphic as a PNG or JPG file. Upload it to a new Facebook post. In the caption, add your personal thank you message and a CTA, just like you would with a text post.

Step-by-Step: Sharing a Link to Encourage New Google Reviews

Besides showcasing existing reviews, you can also use Facebook to generate new ones on Google. This is an incredibly effective tactic for continuously building your online reputation.

1. Get Your Unique Review Link from Google: Go to your Google Business Profile Manager dashboard. Find the card that says "Get more reviews" or "Share review form." Click it.
2. Copy the Short Link: Google provides a special, short link (it usually looks something like g.page/yourbusiness/review) that takes people directly to the review submission window for your business. Copy this link.
3. Create a Facebook Post: Craft a post encouraging your happy customers to share their feedback. Be direct and friendly. Something like: "Have you had a great experience with us? We'd love to hear about it! Leaving a review on Google helps our small business grow. You can leave one here:" Paste your unique link directly in the post. This encourages your loyal Facebook followers to contribute to your Google reputation.

Method 2: Automating Your Google Reviews with Third-Party Tools

If you're managing a growing business, your time is your most valuable asset. Manually creating posts for every great review can quickly fall to the bottom of your to-do list. This is where automation tools come in. They do the heavy lifting for you, making sure your social proof is always working for your brand.

How Automated Review Platforms Work

Review aggregation tools connect your Google Business Profile directly to your social media accounts like Facebook. The process is generally straightforward:

1. You grant the tool access to your Google Business Profile and your Facebook Page.
2. You configure your settings. This is the fun part - you can often set up rules, such as "only share reviews that are 4 or 5 stars" or "do not share reviews containing certain keywords."
3. You choose a design template for how the reviews will look, often with options to upload your logo and brand colors.
4. The tool then monitors your Google profile for new reviews. When a review that matches your criteria comes in, it automatically generates a graphic and posts it to your Facebook Page according to a schedule you set.

What to Look For in an Automation Tool

Not all review management tools are created equal. If you decide to go the automated route, here are a few features to look for:

• Platform Integrations: At a minimum, it must seamlessly connect to Google Business Profile and Facebook. Support for other review sites (like Yelp or Trustpilot) and social platforms is a bonus.
• Customizable Templates: The tool should give you control over the visual design of your posts, allowing you to incorporate your branding to create a professional and consistent look.
• Filtering and Approval Controls: The best tools let you filter which reviews get posted. For example, you might want to automatically share all 5-star reviews but hold 4-star reviews for manual approval first. This prevents anything off-brand from slipping through.
• Smart Scheduling: Look for a tool that allows you to set a schedule, such as "post one new review every Tuesday and Friday morning." This prevents your feed from being flooded with reviews all at once.

Best Practices for Showcasing Reviews on Facebook

Whether you're posting manually or automatically, a few extra best practices can dramatically increase the impact of your reviews.

• Create a "Testimonials" Photo Album: Don't let your review graphics get lost in your timeline. Create a dedicated photo album on your Facebook Page titled "What Our Customers Are Saying" or "Reviews." This creates an easy-to-find hub of social proof for anyone visiting your page.
• Vary Your Captions: Even if your graphics are uniform, change up the caption each time you post a review. Pull out a specific quote from the review, mention the service the customer received, and always express genuine gratitude.
• Interact with Comments: When followers comment on your testimonial posts, be sure to engage with them. Liking and replying to comments makes your brand feel more human and community-focused.
• Don't Be Afraid to Re-Share: A great review is timeless. If you have a particularly powerful testimonial, it's perfectly fine to re-share it every few months. Your whole audience likely didn't see it the first time.

Final Thoughts

Sharing your Google reviews on Facebook is a simple yet powerful strategy to build credibility and foster trust with your audience. Whether you choose the free, hands-on control of manual posting or the time-saving efficiency of an automated tool, showcasing feedback from happy customers provides authentic social proof that resonates far more than traditional advertising.

Once you start consistently sharing great content like customer reviews, the next step is making sure your entire social media strategy is just as consistent and impactful. Finding the right tools can make all the difference. We built Postbase because we grew tired of juggling outdated social media managers that felt like they were fighting against us. It’s a modern, reliable platform designed for the content that matters today - like short-form video - and it helps you plan, schedule, and engage across all your platforms without the usual headaches.