How to Let People Post on Your Facebook Page

Opening up your Facebook Page to posts from your audience can transform it from a static billboard into a vibrant community hub. When fans can share their thoughts, photos, and experiences directly on your page, you gain powerful social proof and build a more authentic brand. This guide walks you through the exact steps to enable visitor posts, manage permissions for your team, and implement best practices for moderating content to keep your community safe and positive.

Why You Should Let People Post on Your Facebook Page

Before getting into the technical steps, it’s worth understanding the benefits of turning on this feature. Handing over a small part of your digital storefront to your community can feel risky, but the rewards are significant. When you allow user-generated content (UGC), you unlock a level of authenticity that branded posts can rarely achieve.

Here’s what you get:

• Authentic Social Proof: A glowing post from a happy customer is more trustworthy and influential than any ad you could run. It’s a genuine, third-party endorsement that speaks volumes.
• Increased Engagement and Reach: When a user creates a post on your page, it becomes a new piece of content that their friends might see, expanding your reach organically. These posts create conversation threads that keep your page active and signal to the Facebook algorithm that your community is engaged.
• A Treasure Trove of Content: Stuck on what to post? Your audience can become your co-creators. A local bakery, for example, could see customers posting pictures of their morning croissant. A fitness brand might get tagged in post-workout selfies. This UGC is marketing gold that you can repurpose (with permission!) across your own channels.
• Stronger Community Bonds: A page that allows visitor posts feels less like a corporate monologue and more like a clubhouse. It shows you’re listening and that you value what your audience has to say, fostering a deeper sense of belonging and loyalty.

Simply put, it’s one of the best ways to turn passive followers into active community members.

How to Enable Visitor Posts on Your Facebook Page

Facebook gives you precise control over who can post on your page and what happens to those posts. You can choose to let them appear immediately or hold them for review. Setting this up is straightforward on both desktop and mobile.

On a Desktop Computer

The desktop interface gives you the most direct access to all your Page settings. Here’s how to find the right controls:

1. Navigate to Your Page: Log into Facebook and go to the business Page you manage. Make sure you are viewing the page as yourself (your admin profile) and not as the Page itself.
2. Access Page Settings: In the left-hand menu, click on "Settings." From there, select "Privacy," and then click on "Page and tagging."
3. Find the Posting Options: You will now see a section titled "Who can post on your Page?" This is where you control the visitor post functionality. You have two main options:
   • Allow others to post on your Page: This is the primary on/off switch. To let visitors create their own posts, select this option. If you want to disable it entirely, you would choose "Don't allow others to post on your Page."
   • Review posts by other people before they are published to your Page: This is a powerful moderation tool. If you check this box, any post created by a visitor will be sent to a pending queue for your approval. It will not go live until you manually approve it. This is highly recommended for most businesses as it gives you the final say over what appears publicly on your brand’s page.
4. Tagging Permissions: Right below the posting options, you'll see a setting for "Allow others to view and leave reviews on your Page." And another, "Allow others to tag your Page." Keeping tagging enabled is generally a good idea, as it lets people connect their own content back to your brand.

On the Meta Business Suite Mobile App

If you manage your page primarily from your phone, you can access these settings through the Business Suite app.

1. Open Meta Business Suite: Launch the app and make sure you're managing the correct Facebook Page.
2. Go to Settings: Tap the "Menu" icon (often represented by your profile picture or three horizontal lines) in the bottom-right corner. Then tap the "Settings" gear icon near the top.
3. Select "Page Settings": This will take you to a more detailed list of controls for your specific page. You might have to select your page from a list first.
4. Locate Page and Tagging: Scroll down to the "Privacy" section and tap on "Page and tagging."
5. Adjust Your Settings: Just like on desktop, you'll find the options under "Who can post on your Page?" From here, you can choose to allow or disallow visitor posts and turn on the toggle to review posts before they are published. The options are identical to the desktop version.

Once you enable this, a "Visitor Posts" or “Community” section will appear on your page where all the content shared by your audience will live. If you've chosen to review posts, you'll get a notification when there's a new post pending approval.

Letting Your Team Post: Managing Page Roles

Sometimes, "letting people post" means giving access to your teammates, employees, or a social media manager. You should never share your personal Facebook password to grant this access. Instead, Facebook has a robust Page Roles system designed for this exact purpose.

Each role comes with a different set of permissions, allowing you to give people enough access to do their jobs without handing over the keys to the entire account.

Key Page Roles and Their Posting Abilities:

• Admin: Has complete control over the Page. They can post content, send messages, respond to comments, run ads, view insights, and manage all Page settings - including adding or removing other people. Only grant this role to fully trusted business partners.
• Editor: This is the perfect role for a content creator or social media manager. An Editor can do everything an Admin can do except manage Page settings and roles. They can post content, go live, create ads, and engage with the community as the Page.
• Moderator: This role is designed purely for community management. Moderators can respond to comments, delete inappropriate content, reply to messages, and view insights. However, they cannot create or publish posts as the Page. This is ideal for team members responsible for monitoring customer service inquiries.
• Advertiser: Can only create ads, view insights, and see who published as the page. They cannot create or publish regular organic posts.
• Analyst: Can only view page performance via insights and see who published a specific post. They have no posting or engagement abilities.

How to Add Someone to a Page Role:

1. Go to Settings: Navigate to your Page’s settings menu on desktop.
2. Click on "New Pages Experience": In the left menu, you'll find this section. From there, select "Page Access."
3. Add New: Click the "Add New" button next to "People with Facebook access."
4. Search and Assign: Search for the person by their name or email address. Once you select them, you’ll be prompted to assign them a role (e.g., Editor). You can also choose to give them "full control," which is the equivalent of an Admin.
5. Confirm with Password: For security, Facebook will ask you to re-enter your personal password to confirm the change. The person you invited will receive a notification to accept their new role.

Staying in Control: Best Practices for Moderation

Allowing the public to post on your page brings immense benefits, but it also requires a solid moderation strategy to protect your brand from spam, abuse, or irrelevant content. Thankfully, Facebook provides powerful automated and manual tools to help you manage this effectively.

1. Turn On the Profanity Filter

You can automatically hide posts and comments that contain words you deem inappropriate.
Go to Settings >,, Privacy >,, Page and Tagging. You can activate Facebook’s own filter by level (medium or strong), or you can manually enter a comma-separated list of words and phrases you want blocked. This is a great first line of defense.

2. Use Moderation Assist

Facebook’s Moderation Assist is like having an automated community manager working 24/7. You can set up "if-then" rules to manage incoming content automatically.
You can find it under Moderation Assist in your Professional Dashboard. Here are a few useful criteria you can add:

• Hide comments with links: This is extremely effective at preventing spam bots from dropping malicious links.
• Hide comments with specific words: Block brand names of competitors, common slurs, or spam phrases.
• No profile picture: You can automatically hide content from new or potentially fake accounts that don't have a profile picture.

This automation saves you countless hours of manual clean-up.

3. Always Use the "Review Posts" Setting

As mentioned before, enabling the "Review posts by other people" option is non-negotiable for most businesses. It gives you a safety net. You get all the benefits of user-generated content without the risk of something inappropriate going live on your page. You can approve positive posts, ignore irrelevant ones, and ban users who repeatedly violate your standards, all from the "Posts from others" queue.

4. Create and Pin Clear Community Guidelines

Write a simple post outlining the rules for your page. Be clear about what's welcome (e.g., constructive feedback, fan photos) and what isn't (e.g., hate speech, spam, off-topic comments). Pin this post to the top of your page so it's the first thing new visitors see. This sets expectations and gives you a clear policy to reference if you ever need to remove a post or ban a user.

Final Thoughts

Allowing your community to contribute to your Facebook Page turns it into a dynamic, two-way conversation that fosters loyalty and builds real connection. By enabling visitor posts, managing team permissions effectively, and implementing a smart moderation strategy, you can unlock the power of genuine social proof while keeping your brand’s reputation secure.

Of course, managing all those new comments, visitor posts, and DMs is where the real work begins. We built Postbase with a unified engagement inbox specifically to help with this. It brings all your conversations from Facebook, Instagram, and more into a single, organized feed, so you can reply to everyone without missing a thing. Combined with our visual content calendar for planning ahead, you can spend less time juggling tabs and more time building your community.