How to Invite an Admin to a Facebook Page

Managing a Facebook Page is a team sport, and adding another admin is often the first step in scaling up your social media efforts. Whether you're bringing on a marketing agency, a new team member, or a business partner, granting admin access is how you delegate posting, engagement, and management tasks. This guide will walk you through exactly how to invite an admin, explain the different page roles, and troubleshoot common issues you might run into.

First Things First: Understanding Facebook Page Roles

Before you give someone the keys to your digital kingdom, it's smart to understand exactly what permissions you’re handing over. Facebook offers several tiers of access, each with specific capabilities. While "Admin" is the most powerful role, you might find that a less privileged role is all your new team member needs.

Think of it like this: you wouldn't give every employee the master key to your office building. Some just need a keycard for their floor. The same principle applies here. Only give full Admin access to people you trust completely, like a business co-founder or a senior manager.

A Quick Breakdown of Page Roles:

• Admin: This is the highest level of access. An Admin can manage all aspects of the Page, including assigning page roles to other people (and even removing you!), editing the page, creating posts, responding to messages, running ads, and viewing Page Insights. They have total control.
• Editor: An editor can do almost everything an Admin can, except manage page roles. They can edit the page, create content, send messages, run ads, and view a page’s analytics. This is a great role for a social media manager or content creator who needs daily operational access without the power to add or remove people.
• Moderator: The Moderator is your community management specialist. They can send messages as the Page, respond to comments, remove comments, ban people from the Page, create ads, and view Insights. They can't, however, create original posts for the Page. This role is perfect for someone hired specifically to handle audience engagement.
• Advertiser: As the name suggests, this role is focused on paid campaigns. An advertiser can create ads, view Insights, and see who published as the page. They cannot create organic posts, comment, or send messages. This is the ideal role for a specialist or agency focused solely on managing your Facebook ad campaigns.
• Analyst: This is a read-only role. An Analyst can view Page Insights and see who published which posts. They can't post, comment, message, or edit anything. It's a useful role for stakeholders or team members who only need to track performance without having any hands-on involvement.

For this tutorial, we're focusing on adding an Admin, but it's important to know your options. Granting the right level of access from the start protects your Page and sets clear boundaries for your team.

New Pages Experience vs. Classic Pages: Which One Do You Have?

To make things a little more interesting, Meta is in the process of transitioning all Pages to its "New Pages Experience." This updated interface functions more like a personal profile, allowing you to "switch" between your personal account and your Page. Depending on which version your Page has, the steps for adding an admin are different.

Here’s the simplest way to tell which version you have:

• If you see a "Switch profile" option in the top right menu of Facebook and manage your Page from a separate dashboard that looks like a personal profile, you have the New Pages Experience.
• If you manage your Page from a traditional layout and see a “Settings” option in a left-hand menu directly on your Page’s main view, you likely have a Classic Page.

This guide will provide step-by-step instructions for both, so just follow the section that matches what you see on your screen.

How to Invite an Admin: Guide for the New Pages Experience

If your Page has been updated to the New Pages Experience, adding an admin involves navigating through your Professional Dashboard. It might feel a bit different at first, but the process is straightforward once you know where to look.

Follow these steps:

1. Switch to Your Page's Profile: From your personal Facebook feed, click your profile picture in the top-right corner. A menu will appear. Click "See all profiles" and then select the Page you want to manage. This will switch you from your personal profile to "acting as" your Page.
2. Open the Professional Dashboard: Once you're managing as your Page, click your Page’s profile picture in the top right again. From the dropdown menu, select "Professional Dashboard." Alternatively, you might see a “Manage” button near the top of your Page, which also takes you here.
3. Find Page Access: In the Professional Dashboard, look for a menu on the left side of your screen. Scroll down until you see the "Your tools" section and click on "Page Access."
4. Start the Invitation: Here, you'll see a list of people who currently have access to your Page. To add a new person, click the blue "Add New" button next to "People with Facebook access."
5. Search for Your New Admin: A popup will appear. Click "Next." In the search bar, type the name or email address of the person you want to invite. It's best to use the email address they use for their Facebook account to make sure you find the right person. Select them from the list when they appear.
6. Assign Full Control (Admin Access): On the next screen, you’ll be asked to review the permissions. Facebook shows a summary of what "task access" means. To grant full admin permissions, you must toggle the switch for "Allow this person to have full control." This is the key step. Once you enable this, the person will have the same level of control as you.
7. Confirm and Send the Invitation: Click the "Give Access" button. For security, Facebook will ask you to re-enter your password to confirm your identity. After you enter your password and click "Confirm," the invitation will be sent.

The person you invited will now appear in your Page Access settings under "Pending." They have 30 days to accept the invitation before it expires.

How to Invite an Admin: Instructions for Classic Pages

If your Page is still using the classic layout, the process for adding an admin happens in the Page Settings menu. This is the method many longtime Facebook Page managers are more familiar with.

Here's how it's done:

1. Navigate to Your Page: Go to the Facebook Page you wish to manage.
2. Go to Settings: On the left-hand side of your Page, you will find a navigation menu. Scroll down and click on "Settings."
3. Select Page Roles: Inside the Settings menu, you'll see another menu on the left. Click on "Page Roles" from this list.
4. Assign a New Page Role: In the main part of the screen, you’ll see the "Assign a new Page role" section. In the box, start typing the name or email address of the person you want to add. Facebook will suggest profiles as you type. Select the correct person.
5. Choose the Role: To the right of the name field, there is a dropdown menu that usually defaults to "Editor." Click this button and select "Admin" from the list of options.
6. Add and Confirm: Click the "Add" button. As a final security measure, Facebook will prompt you to re-enter your password to confirm that you authorize this change. Enter your password and click "Submit."

Just like with the New Pages Experience, the person you invited will get a notification, and they will be listed in the "Pending" section of your Page Roles until they accept.

What Happens Next? The Acceptance Process

You’ve done your part, but the job isn't finished until the new admin accepts the invitation. Once you send the invite, the person will receive a notification on Facebook (and usually an email) letting them know you've invited them to become an admin of your Page.

To accept, they will need to:

1. Click the notification or the link in the email.
2. They’ll be directed to a page where they can review the permissions you are granting them.
3. They then need to click "Accept."

Once they accept, their status in your Page Roles settings will change from "pending" to "Admin," and they’ll immediately have the ability to manage the Page.

Troubleshooting Common Invitation Issues

Sometimes things don't go as smoothly as planned. Here are a few common hiccups and how to fix them:

"I can't find the person I want to invite."

This is the most common problem. First, make sure you're friends with the person on Facebook. While not always a strict requirement, it makes them much easier for Facebook’s system to find. If you're not friends, the most reliable method is to ask for the exact email address they use for their Facebook account and search for that instead of their name.

"They never received the invitation."

Ask the person to check their email, including their junk or spam folder. They should also check their notifications on Facebook directly. Sometimes notifications can get buried under other alerts. If they still can't find it, the easiest fix is often to cancel the pending invitation in your Page Roles settings and send a new one.

"The invitation expired."

Invitations to manage a Page automatically expire after 30 days if they are not accepted. If this happens, you will simply need to follow the steps again and send a new invitation.

"The 'Add' button is grayed out or I can't assign an Admin role."

This means you don't have the necessary permissions. Only a current Admin can add or change the role of another person on the Page. Go to your Page Roles settings and check what your current role is. If you're an Editor or another role, you’ll need to ask an existing Admin to make the change for you.

Final Thoughts

Adding an admin to your Facebook Page is a fundamental step in building a team to manage your brand's presence. By understanding the different roles and following the correct steps for your Page experience, you can delegate tasks securely and empower your team to help you grow your community.

As your team grows, keeping everyone on the same page can become its own challenge. Juggling what content to post, who is handling community engagement, and planning campaigns can get chaotic. This is exactly why we built Postbase. Our simple visual calendar lets you and your entire team see scheduled posts across all your social platforms in one clean view, making collaboration seamless. You can stop messy DMs about "what's going live today?" and focus on creating great content together.