Linkedin Tips & Strategies

How to Improve My LinkedIn Profile with AI

By Spencer Lanoue
November 11, 2025

Your LinkedIn profile is more than a digital resume, it's your professional storefront online, and AI tools have become the ultimate toolkit for making it stand out. This guide will walk you through exactly how to use artificial intelligence to polish every part of your profile, from your headline and “About” section to the content you post.

Your Profile Photo and Banner: The First Impression

Before anyone reads a single word on your profile, they see your photo and banner. These visuals set the tone for your personal brand. If you don’t have a recent, high-quality headshot, AI can help you create one without a professional photoshoot.

Upgrade Your Headshot with AI

Services like Aragon AI or HeadshotPro use artificial intelligence to generate professional-looking headshots from a collection of your casual selfies. The process is straightforward:

  • Choose a service and upload around 10-15 recent photos of yourself. Make sure they have a variety of angles, lighting, and expressions.
  • The AI analyzes your facial features and generates dozens of unique, business-appropriate headshots in professional settings.
  • You can then download the ones that best capture your personality and reflect the image you want to project to recruiters, clients, or colleagues.

Suddenly, that blurry photo from a wedding three years ago can be replaced with a polished and professional image that says you’re ready for business.

Generate a Custom Banner Image

Your banner image - the long rectangular picture behind your profile photo - is valuable real estate. Instead of using a generic stock photo, you can create something completely unique that reflects your work or industry using AI image generators like Midjourney or Canva's Magic Studio.

No design skills are needed. All you have to do is write a clear text prompt describing what you want. For example, if you're a software developer known for working on clean, intuitive user interfaces, you might use a prompt like:

"An abstract, minimalist background image for a LinkedIn banner. Uses a calming color palette of blues and grays, with subtle geometric lines suggesting technology and elegant software design. No text."

Within seconds, you’ll have a custom-made banner that visually supports your professional identity.

Crafting a Compelling Headline and "About" Section

Your headline and summary are the heart of your LinkedIn profile. This is where you tell your story, define your value, and use keywords to get discovered. Staring at a blank screen can be intimidating, but AI is the perfect thought partner to get you started.

Write a Headline That Gets You Noticed

Your headline should be more than just your job title. It's an opportunity to pitch yourself in under 220 characters. A great headline communicates who you are, who you help, and the results you deliver. You can use large language models like ChatGPT or Claude as your personal brainstorming assistant.

Prompt Template for Headlines:

"I'm a [Your Role] with over [Number] years of experience in [Your Industry]. I specialize in [Skill 1], [Skill 2], and [Skill 3]. Right now, I help [Your Target Audience] achieve [Specific Outcome]. Based on this, write me 10 compelling LinkedIn headlines. Each should be friendly but professional and stay under the 220-character limit."

Within moments, you’ll have several options to choose from. Pick the one that resonates most, or mix and match elements to create the perfect hybrid.

Draft an Authentic "About" Section That Tells a Story

The "About" section is your chance to expand on the headline and share your professional narrative in your own words. It should connect your past experiences, current work, and future ambitions into a cohesive story. If you're struggling to frame your journey, AI can create a solid first draft.

Prompt Template for Your "About" Section:

“Write a three-paragraph LinkedIn "About" section in a conversational, first-person narrative. I am a [Your Profession]. Here are the key points to include:

  • Paragraph 1: My Mission. I am passionate about helping [Your Audience] solve [Problem] through my expertise in [Key Skills].
  • Paragraph 2: My Background. Highlight my journey, including my work at [Previous Company] where my biggest accomplishment was [Specific Achievement].
  • Paragraph 3: My Looking Forward. I am currently focused on [Current Goal or a Call to Action, e.g., 'connecting with other professionals in my space' or 'looking for opportunities in X'].

My tone should be confident, approachable, and authentic."

Remember: AI gives you a starting point, not the final product. Read the draft aloud, inject your unique voice, add personal anecdotes, and refine the language until it truly sounds like you. It's your story, and the AI is just the talented scribe helping you get it on the page.

Optimizing Your Experience and Skills Sections

Beyond the headline and summary, the "Experience" and "Skills" sections are critical for search algorithms and for anyone vetting your profile. AI can help you phrase your accomplishments powerfully and identify the right keywords to attract opportunities.

Turn Job Duties into Accomplishments

Too many people simply copy and paste job descriptions into their experience section. This is a missed opportunity. You want to highlight your impact, not just your responsibilities. You can use AI to reframe your experience through the lens of achievement.

Prompt Template for Refining Your Experience:

"Rewrite the following bullet points from my resume for my LinkedIn "Experience" section. Transform these responsibilities into achievement-oriented statements that start with strong action verbs. Quantify the results wherever possible."

Before AI prompt:

  • "Responsible for managing social media accounts."
  • "In charge of the weekly email newsletter."
  • "Handled customer inquiries and provided support."

After running it through with more context and an AI prompt:

  • "Managed and grew 5 corporate social media accounts, increasing organic engagement by 40% in six months."
  • "Revitalized the weekly email newsletter for an audience of 25,000 subscribers, driving a 15% increase in open rates."
  • "Served as the primary point of contact for customer support, maintaining a 95% positive feedback score."

This simple shift instantly adds weight and credibility to your experience.

Identify High-Impact Skills and Keywords

Recruiters and potential partners use keywords to search for professionals on LinkedIn. You need to pack your profile with the right terms. AI can quickly scan your industry and role to identify the skills you should be highlighting.

Prompt Template for Skills:

“I am a [Your Job Title] in the [Your Industry] industry. What are the top 15 most in-demand hard skills and top 10 soft skills for my role? Provide them in a list I can add to my LinkedIn skills section.”

Once you get the list, add the relevant skills to your profile. This increases your visibility in search results and clearly shows where your expertise lies.

Generating High-Value Content for Your Feed

An optimized profile is great, but an active one gets you noticed. Regularly sharing thoughtful content establishes your expertise and keeps you top-of-mind. AI can be an endless wellspring of ideas and a powerful content creation assistant.

Brainstorm Relevant Content Ideas

Stuck on what to post about? Use AI to generate a list of topics that are relevant to your audience and show off your knowledge.

Prompt Template for Content Ideas:

“Act as a social media strategist. I am a [Your Role]. My goal is to post on LinkedIn to attract [Your Target Audience]. Give me 20 post ideas that cover common pain points, industry trends, personal insights, and thought-provoking questions about [Your Field].”

Draft Engaging Posts in Seconds

Armed with a list of ideas, you can now use AI to draft the posts themselves. You can specify the tone, length, and structure.

Prompt Template for Drafting Posts:

“Write a LinkedIn post of around 150 words about [Your Topic]. The tone should be helpful and thought-provoking. Structure it with an engaging hook in the first sentence, provide 3 key points in the body, and end with an open-ended question to encourage comments. Include 3-5 relevant hashtags at the end.”

Repurpose Your Existing Content

If you've written a blog post, recorded a podcast, or created a webinar, you have a goldmine of LinkedIn content. An AI tool can tear it down into smaller, bite-sized pieces perfect for social media.

Prompt Template for Repurposing:

“I have this transcript from my recent YouTube video about [Topic]. Read it and extract 5 key takeaways. Then, write a separate, self-contained LinkedIn post for each takeaway. Keep each post under 200 words and focus on providing value. Here is the transcript: [Paste Transcript].”

By leveraging AI for content creation, you can build a consistent presence on LinkedIn without dedicating hours every day to writing from scratch. You maintain full control, guiding the AI to create content that accurately reflects your expertise and brand.

Final Thoughts

Using AI to refine your LinkedIn profile helps you craft a compelling professional narrative in a fraction of the time. From a polished headshot and custom banner to a keyword-rich "About" section and an endless stream of content ideas, these tools allow you to present the best version of yourself, turning your profile into a powerful engine for professional growth.

Once you get your AI content engine running, the next challenge is managing it all without living on LinkedIn. We actually built Postbase to solve this problem for modern marketing teams and creators. It’s designed to help you plan your content strategy visually, schedule posts reliably across all your platforms (including LinkedIn), and see what’s working, all in a clean, modern interface that makes brand-building manageable and even enjoyable.

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Spencer's spent a decade building products at companies like Buffer, UserTesting, and Bump Health. He's spent years in the weeds of social media management—scheduling posts, analyzing performance, coordinating teams. At Postbase, he's building tools to automate the busywork so you can focus on creating great content.

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