How to Give Admin Permission on a Facebook Page

Giving someone admin access to your Facebook Page should be simple, but navigating Meta's constantly changing menus can feel like a chore. This guide cuts through the confusion, providing clear, step-by-step instructions for adding team members, agencies, or partners to your page in just a few clicks. We’ll cover how to assign roles for the New Pages Experience, explain what each permission level means, and show you how to manage access using Meta Business Suite.

What Do Facebook Page Roles Even Mean? A Quick Breakdown

Before you hand over the keys, it’s important to understand that not everyone needs full admin control. Facebook offers several roles with different levels of permission, which helps you keep your page secure. Giving someone the least amount of power they need to do their job is always the smartest move.

Meta has simplified this into two main categories in the New Pages Experience:

• People with Facebook Access: These are the highest-level roles. Anyone with Facebook access can switch into the Page profile and manage it directly on Facebook. They are visible as page managers to the public.
• People with Task Access: These are more limited roles for specific jobs. These users manage the Page from other tools like Meta Business Suite or Creator Studio. They can't switch into the Page profile on Facebook itself and are not publicly visible as managers.

Here’s a closer look at what each specific permission allows:

Admin (Full Control)

An Admin has complete and total control over the page. They can do everything, including managing all settings, adding or removing other people (including you!), deleting the page, and viewing financial details. Think of this as the master key. Only give full admin access to core business partners or individuals you trust completely. When you invite someone with full control, you're granting them the ability to kick everyone else out.

Editor (Content, Community Management, & Ads)

If Admin is the owner, think of the Editor as the general manager. Editors can create and delete posts, send messages as the Page, respond to comments, create ads, and see who created a post. They can also view Page Insights. This permission level is ideal for your social media manager or content creator who handles the day-to-day operations of the page without needing full control over settings or user permissions.

Moderator (Community Management)

The Moderator is your community watchdog. Their power is focused entirely on engagement. They can send messages, respond to and delete comments, remove and ban people from the page, and create ads. They can't create content on behalf of the page, so this role is perfect for someone hired specifically to handle comment sections and messages without touching the content strategy.

Advertiser (Ads)

As the name suggests, the Advertiser role is all about ads and promotion. They can create and manage ads for the Page, view insights to see how those ads are performing, and see who created a post. They cannot post organically or handle comments. This is the perfect role for a freelance media buyer or an ad agency that only needs to run campaigns without managing the Page’s organic presence.

Analyst (Insights)

The Analyst is a view-only role. They get access to Page Insights and can see who published posts, but that's it. They can't post, comment, create ads, or interact in any way. This is a great, safe role to assign to stakeholders, executives, or team members who need to track performance and pull reports without the risk of them accidentally changing something on the page.

How to Grant Admin Access on a Facebook Page (New Pages Experience)

Most pages have now been migrated to the "New Pages Experience." The interface is cleaner, but finding the settings you need can feel different if you were used to the old layout. This process adds people with direct Facebook access to your page.

Follow these steps:

1. Switch to Your Page Profile: To manage your Page, you first need to be "acting" as your Page. Navigate to your Facebook Page and click on your profile picture in the top-right corner. From the dropdown, select your Page profile to switch over from your personal profile.
2. Navigate to Page Access Settings: Once you're viewing Facebook as your Page, click your new Page profile picture in the top right again. This time, select Settings & Privacy, and then click on Settings.
3. Select "New Pages Experience": On the left-hand settings menu, find and click on New Pages Experience. This will open up the page management settings, including user roles.
4. Click "Add New": Under the "People with Facebook access" section, you’ll see a list of current admins. Click the Add New button next to it.
5. Search for the User: A pop-up will appear. In the search bar, start typing the name or email address of the person you want to invite. Make sure you select the correct profile from the search results!
6. Assign Permissions: This is the most important step. Meta will show you a breakdown of what the user can do. To grant full admin access, you must toggle the "Allow this person to have full control" option. If you leave this toggled off, they will have "Editor" level access. Carefully review the permissions before proceeding.
7. Confirm and Send Invitation: After assigning the role, click Give Access. You’ll be prompted to enter your Facebook password for security purposes. Once you do, an invitation will be sent to the person. They will need to accept it before they gain access.

The invitation expires after 30-31 days, so make sure to give your new team member a heads-up to look for the notification.

How to Add People via Meta Business Suite (Recommended for Teams & Agencies)

If you manage multiple assets (like a Facebook Page and an Instagram account) or work with a team or agency, using Meta Business Suite is the more professional and secure way to manage permissions. This method keeps your personal Facebook profile separate and gives you more granular control.

1. Go to Meta Business Suite: Navigate to business.facebook.com and sign in. Make sure you select the correct Business Account from the dropdown on the top left if you manage more than one.
2. Access Business Settings: Click the gear icon labeled Settings in the bottom-left navigation menu. This will open up all of your business account settings.
3. Navigate to the "People" Section: In the left-hand navigation menu under Users, click on People. You'll see a list of everyone who currently has access to your Business Account.
4. Invite the New Person: Click the blue Add People button. A new window will pop up asking for their work email address. Enter the email and click Next.
5. Select Which Assets to Assign: Here's where the control comes in. You will see a list of all your assets (Facebook Pages, Instagram accounts, ad accounts, etc.). Select the Facebook Page you want to give them access to.
6. Toggle Access Permissions: Once you select the Page, a set of toggles will appear on the right side. You can assign permissions for Content, Messages, Community Activity, Ads, and Insights. For full admin access, turn on all toggles, and at the bottom, switch on the Full Control option.
7. Send the Invitation: After configuring permissions, click Invite. The person will receive an email invitation to join your Business Account. They must follow the link and accept to complete the process.

Using Business Suite is the best practice for companies because if an employee leaves, you can instantly remove their access to all assets in one central dashboard instead of hunting them down on individual pages.

Best Practices to Keep Your Page Secure

Granting permissions feels technical, but it’s really about trust and security. Following a few simple guidelines can prevent major problems down the road.

• The Principle of Least Privilege: Don't give full admin access unless it’s absolutely necessary. If someone only needs to schedule posts and run ads, give them Editor access. If they only need to check performance, Analyst is perfect. Limiting permissions reduces the risk of accidental mistakes or malicious actions.
• Regularly Audit Your Page Roles: Every few months, go through your Page Roles list. Have people left the company? Has an agency’s contract ended? Clean up your list and remove anyone who no longer needs access. A lean list of roles is a safe list.
• Use Business Suite for Agencies: Never make an outside agency or freelancer an admin of your Page from their personal profile. Always invite them as a partner through their own Meta Business Suite. This separates ownership and makes onboarding and offboarding clean and safe for both parties.
• Confirm the Person & Communicate: Double-check that you're inviting the correct Facebook profile or email address. When you send an invitation, send the person a quick message to let them know it’s coming and to make sure they accept it.

Final Thoughts

Learning how to add an admin or other roles to your Facebook page is a fundamental skill for growing businesses. Whether you use the direct New Pages Experience or the more robust Meta Business Suite, the key is to understand what each permission level means and grant new users only the access they strictly need to do their job.

Once your team is assigned their appropriate roles, the next challenge is managing the actual workflow of creating content and engaging with your audience. At Postbase, we built our platform to streamline exactly that. Our visual content calendar helps you plan your posts across all platforms, and the unified inbox brings all your comments and DMs into one manageable feed, so collaboration becomes seamless instead of chaotic.