How to Give Access to a Facebook Page

Giving someone access to your Facebook Page shouldn't be a frustrating experience, but with constant interface updates, it can feel like a moving target. This guide will walk you through exactly how to grant access to your team, an agency, or a freelancer, covering both Facebook's New Pages Experience and the classic version. We'll outline the different types of access you can give and share some best practices for keeping your Page secure.

Understanding the Two Types of Facebook Page Access

Meta is in the process of rolling out the "New Pages Experience" across the platform, which has changed how permissions work. You might have one Page with the new experience and another with the classic setup. The most significant difference is the shift from role-based access (like Admin, Editor, and Moderator) to task-based access. Here's a quick breakdown.

• New Pages Experience Access (Task-based): This is the current standard for most pages. Instead of assigning a blanket role like "Editor," you grant permissions for specific tasks like creating content, answering messages, or running ads. This is a more secure and granular way to manage team access. People manage the Page directly from their own Facebook profiles.
• Classic Page Roles (Role-based): In the older setup, you assign a specific role, and each role comes with a predefined set of permissions. The primary roles were Admin, Editor, Moderator, Advertiser, and Analyst. While less common now, you might still encounter it.

We'll cover how to give access for both systems, starting with the New Pages Experience, which you're most likely to encounter.

How to Give Access to a Facebook Page (New Pages Experience)

If your Page has switched over to the new layout, you'll grant access through your Professional Dashboard. This method allows you to give someone either full Facebook access (the equivalent of an Admin) or partial access to specific tasks.

Step 1: Navigate to Your Page Settings

First, switch to the profile of the Page you want to manage. You can do this by clicking your profile picture at the top right of the screen on desktop and selecting "See all profiles," then choosing your Page. Once you're managing as the Page, follow these steps:

1. Click your Page's profile picture again at the top right.
2. From the dropdown menu, select Settings & Privacy, and then click Settings.
3. On the left-hand menu, click on New Pages Experience. This will open the Page Access settings.

Alternatively, you can go to your Professional Dashboard from your Page's main feed and find the Page Access tool in the left-hand menu.

Step 2: Add a New Person

In the Page Access section, you'll see a list of people who currently have access. To invite someone new, look for the "People with Facebook access" or "People with task access" section and click the Add New button next to it.

Step 3: Decide Between "Facebook Access" and "Task Access"

A wizard will now pop up, explaining the difference between the two main types of access. This is the most important decision you'll make in this process.

People with Facebook Access (Full Control)

This is the highest level of permission you can grant. Think of this as the new "Admin." Someone with Facebook access can do everything you can do, including:

• Create, manage, and delete content, Stories, and messages.
• Respond to comments and manage community activity.
• Run ads and view Page insights and performance.
• Most importantly: Add and remove other people from the Page (including you!) and delete the Page entirely.

Only give this level of access to people you fully trust, like a business partner or a senior-level manager. Giving this permission to an agency or a junior employee is generally a bad idea.

People with Task Access (Partial Control)

This is the secure, modern way to delegate. Instead of giving someone the keys to the kingdom, you give them the specific tools they need to do their job. When you invite someone with Task access, you can turn their permissions on or off individually.

Here's what each task permission allows:

• Content: Allows the person to create, manage, and delete posts, Stories, and other content for the Page. They can also go live. This is perfect for a social media manager or content creator.
• Messages: Lets the person send and respond to messages as the Page in the Page Inbox. Give this to a community manager or customer service specialist.
• Community Activity: Allows a person to review and respond to comments, remove unwanted comments, and remove people from the Page. This is another great permission for community managers.
• Ads: Lets them create, manage, and delete ads on the Page. Essential for your marketing team or ad agency.
• Insights: Lets them view Page performance and insights, like Reach, engagement stats, and audience demographics. Ideal for analysts and strategists.

You can mix and match these tasks. For example, a social media manager might need Content, Messages, and Community Activity, while an ads specialist only needs Ads and Insights.

Step 4: Find the Person and Send the Invite

After you've chosen the permission level, click "Next." You can now search for the person you want to add by name or email address. Select the correct person from the search results.

If you're assigning Task Access, you'll be taken to a menu where you can toggle on the specific tasks you want to assign them. Once you've selected their permissions, click Give Access.

Step 5: Confirm and Wait for Acceptance

For security, Facebook will ask you to re-enter your password to confirm that you want to add this person. After you've done that, the invitation is sent.

The person will receive a notification to accept the invite. The invitation expires in 30 days. Until they accept, their name will appear in the "Invitations" section of the Page Access screen. Once they accept, they'll be able to help manage the Page.

How to Grant Access with Classic Page Roles

If your Page is still on the classic view, the process is a little different and uses the old role-based system. It's simpler but offers less granular control.

1. On your Page, click Settings in the bottom left-hand menu.
2. In the Settings menu, click Page Roles.
3. Under the "Assign a new Page role" section, type the name or email address of the person you want to add.
4. Click the dropdown menu next to their name (it defaults to "Editor") and select the role you want to assign them.
5. Click Add and re-enter your password to confirm.

Here's what the classic roles mean:

• Admin: Has full control, just like "Facebook Access" in the New Pages Experience. They can manage everything, including assigning roles and deleting the Page. Use with caution.
• Editor: Can do everything an Admin can except assign roles to other people. They can post content, send messages, run ads, and view insights. This is the most common role for team members.
• Moderator: Can answer comments and messages, remove comments, and see who created a post, but cannot create content themselves. Great for community managers focused on engagement only.
• Advertiser: Can only create ads and view insights.
• Analyst: Can only view insights and see who posted what. They have no ability to post or interact.

How to Change or Remove Someone's Access

Whether you're on the new or classic experience, managing access is ongoing. Someone might leave the company, an agency contract might end, or someone's responsibilities might change. Regularly auditing your Page access is a good security habit.

For the New Pages Experience:

1. Go to Settings >, New Pages Experience >, Page Access.
2. Find the person whose access you want to adjust and click the three dots next to their name.
3. Select Change Access Level to adjust their permissions or Remove Access to revoke all permissions from your Page. Confirm your decision, and you might need to enter your password again.

For Classic Page Roles:

1. Go to Settings >, Page Roles.
2. Scroll down to the "Existing Page Roles" section.
3. Find the person and click the Edit button next to their name.
4. You can change their role using the dropdown menu or click Remove to take away their access entirely.

Best Practices for Securely Sharing Access

Adding people to your Facebook Page is all about delegation and teamwork, but it's also a security matter. Follow these guidelines to protect your brand's assets.

1. Follow the Principle of Least Privilege

Never give someone more access than they absolutely need to do their job. If a freelancer only writes content, give them content permission, not full control. This minimizes the risk of both malicious activity and accidental mistakes.

2. Require Two-Factor Authentication

Because access to a Page is tied to a personal Facebook account, the security of that personal account is paramount. Encourage your entire team to enable Two-Factor Authentication (2FA) on their personal profiles to prevent unauthorized access to your pages.

3. Conduct Regular Access Audits

Once every quarter, review everyone who has access to your Page. Has anyone left the company? Moved to a different team? Has an agency's contract ended? Revoke access immediately for anyone who no longer needs it. This prevents the risk of having old, inactive accounts linked to your branding assets.

Final Thoughts

Granting someone access to your Facebook Page is a fundamental part of scaling your social media efforts, whether you're building an in-house team or working with outside partners. By understanding the differences between task-based and role-based access and always sticking to the principle of least privilege, you can collaborate effectively while keeping your Page secure and well-managed.

Once you get your team set up, consolidating their workflow becomes the next step in becoming more efficient. Managing roles and platforms can get complicated, which is why we built Postbase with team collaboration in mind. Instead of everyone juggling logins and permissions across multiple apps, you can manage everything - from content planning and scheduling to messaging - in one central, intuitive place. This gives your entire team a clear view of your strategy without the added chaos.