How to Get Your Social Media Link on Facebook

Getting your Instagram, TikTok, or YouTube link onto your Facebook profile is a straightforward way to tie your entire online presence together. It's one of those small details that makes a big impact, helping new followers find you across every platform you use. This guide will walk you through exactly how to add your social media links to both your personal Facebook profile and your business Page, step-by-step, along with some extra spots where you can share them for even more visibility.

Why Does Linking Your Social Accounts on Facebook Even Matter?

Setting this up takes just a few minutes, but the payoff is substantial. When you connect your social media profiles, you're not just adding a link, you're building a bridge for your audience to follow you from one platform to another. Here’s why it’s worth your time:

• It Creates a Cohesive Brand: Whether you're a content creator, a small business, or a freelancer, consistency is everything. Displaying all your social profiles in one place shows that you have a unified, professional online presence. It tells people, "Yes, this is the official me/us everywhere you look."
• It Boosts Cross-Platform Growth: Someone might discover your brand on Facebook but prefer the visual format of Instagram or the short-form videos on TikTok. By providing a direct link, you make it effortless for them to follow you on the platform they use most. This is organic growth at its best - letting existing fans fuel your numbers on other channels.
• It Increases Discoverability: People who land on your Facebook page for the first time will immediately see where else they can find you. This is perfect for journalists, potential collaborators, or super-fans who want to engage with more of your content. Don’t make them guess your username or search for you, hand them the map.
• It Builds Trust and Authenticity: Having linked, active profiles signals that you are legitimate and actively engaged online. A completed profile, with all contact info and social links filled out, just feels more credible than one that’s sparse.

Personal Profile vs. Business Page: What's the Difference?

Before getting into the instructions, it's important to know whether you’re working with a personal profile or a business Page. The process for adding links is slightly different for each.

• A Personal Profile is for your individual, non-commercial use. It’s where you connect with friends and family. You have "friends," not "followers" (though people can choose to "follow" your public updates).
• A Business Page represents a brand, organization, public figure, or business. It has tools for advertising, analytics, and managing a large audience of "followers" or people who "like" the Page.

This tutorial covers both, so you can just follow the steps for whichever one you’re updating.

How to Get Your Social Media Link on a Facebook Personal Profile

Adding your social links to your personal profile is super easy and puts them right in your "Intro" or "About" section for everyone to see. Here’s how to do it on both desktop and mobile.

Step-by-Step Guide for Desktop

1. Navigate to your own profile by clicking your name in the top left corner of Facebook.
2. Underneath your profile picture and name, find and click the "Edit Profile" button.
3. A pop-up window will appear. Scroll down to the very bottom and click on "Edit Your About Info."
4. On the next screen, look at the menu on the left and select "Contact and Basic Info."
5. Scroll down until you see the "Websites and Social Links" section. Click "Add a social link."
6. You’ll see two fields appear. The first is a dropdown menu where you can choose the social network (like Instagram, TikTok, X, YouTube, LinkedIn, etc.). Select the one you want to add.
7. In the second field, type in your username for that platform. You don't usually need the full URL, just the handle.
8. You can repeat this process by clicking "Add a social link" again to add more profiles. We recommend adding all of your active profiles.
9. Next to your links, you can set the audience. Make sure this is set to Public if you want everyone visiting your profile to see them.
10. Once you're done, remember to click the "Save" button at the bottom. The links will now appear publicly on your profile!

Step-by-Step Guide for the Mobile App (iOS & Android)

1. Open the Facebook app and go to your profile tab (usually in the bottom right corner, then tap your name).
2. Right below your name and profile picture, tap the "Edit Profile" button.
3. Scroll down until you find the "Links" section and tap the "Add" button next to it.
4. Under the "Social Links" header, tap "Add Social Link."
5. Tap on "Platform" to open a list of social media networks. Select the one you want to add, such as Instagram or TikTok.
6. In the "Username" field, enter your social media handle.
7. To add another, just tap "Add Social Link" again.
8. Most importantly, make sure the audience for your links is set to Public by tapping the globe icon.
9. Tap "Save" in the top right corner. You're all set!

How to Get Your Social Media Link on a Facebook Business Page

For a brand, having connected profiles is not just helpful - it’s expected. Luckily, the process is just as simple on a Business Page and is a fundamental part of making your Page a proper hub for your audience.

Step-by-Step Guide for Desktop (Meta Business Suite)

Facebook constantly updates the layout for Business Pages, but these general steps should point you in the right direction.

1. Go to your Facebook Business Page. Make sure you are interacting as the Page, not your personal profile.
2. On your Page's main feed, look for the "About" section on your profile, usually below the cover photo. Click on it.
3. In the "About" section, find "Contact and basic info."
4. Here, you’ll see the heading "WEBSITE AND SOCIAL LINKS." Click the pencil icon to edit or "+ Add a social link" if this is your first one.
5. A familiar interface will appear. Use the dropdown to select the platform (e.g., YouTube, Pinterest, X, Snapchat).
6. For Business Pages, it's best to paste in the full URL of your social profile (e.g., `https://www.tiktok.com/@yourbrandname`). This helps avoid any confusion. Facebook is pretty smart and will usually associate the correct icon with the link.
7. Click "Save." Add as many links as you need for a complete profile. These links will now appear prominently on your Page’s "About" tab, making you instantly look more connected and professional.

Pro Tip: For Instagram and WhatsApp, Facebook offers a more direct integration. Look for "Linked Accounts" in your Page's settings. Connecting your Instagram account this way allows you to manage messages and create ads that span both platforms.

More Genius Places to Share Your Social Links on Facebook

Don't just stop at the "About" section. Your social links are valuable assets that can be promoted across your entire Facebook presence. Here are a few other effective places you can put them.

1. Your Pinned Post

Your Facebook feed is always moving, but a pinned post stays permanently fixed at the top. This is prime real estate! Create a friendly "Welcome to our Page!" or a "Get to Know Us" graphic that includes the icons and usernames for your other social profiles. In the post caption, make sure you write out the full URLs so people can easily click them. This ensures every single person who visits your page sees your other channels immediately.

2. The Page’s Cover Photo Description

When you upload or change your Facebook cover photo, you get to write a description for it. Most people ignore this, but it’s a clickable space! After someone clicks your cover photo to see it in a larger view, the description appears. Add a quick greeting and include links to your main social profiles. For example: "Welcome to our creative space! Follow our journey on Instagram for behind-the-scenes content: [link] and watch our tutorials on YouTube: [link]."

3. A Facebook Story Highlight

Just like on Instagram, you can save your Stories into categorized Highlights that live on your Page. Create a Highlight called "Follow Us" or "Find Us Here." In this Highlight, add individual Stories - one for each social channel. Each Story can be a simple graphic with the platform's logo and your username. If your account has access to the link sticker, you can add a direct link from your Story to your other profile.

4. Throughout Your Content

You don't need to be shy about promoting your other pages. Make cross-promotion a part of your regular content strategy. For instance:

• "We just posted a full video tutorial of this recipe on our YouTube channel! Go watch it here: [link]."
• "Want to see how this product is made? We're sharing behind-the-scenes clips all week over on TikTok. Find us @YourUsername."
• "Head over to our Instagram for a special giveaway that's only happening there!"

These kinds of CTAs (calls-to-action) give your audience a compelling reason to follow you elsewhere.

5. Using a "Link in Bio" Tool

Instead of linking to each social profile individually in the website field of your page, you can consolidate them. Use a service like Linktree, Beacons, or Later to create a simple, mobile-friendly landing page that houses all your important links in one place - social media, your latest blog post, your products, etc. Then, put that single, clean link in your page’s website field. This is an incredibly effective strategy for funneling traffic exactly where you want it to go.

Final Thoughts

Adding your social media links to your Facebook is a small, tactical move that delivers significant strategic benefits. It strengthens your brand's presence, encourages follower growth across multiple platforms, and makes it simple for your audience to connect with you everywhere. By following the clear steps for your profile or page and using the other placements we covered, you can build a more connected and engaged online community.

Of course, once you get people following you across platforms, keeping up with content for all of them becomes the real work. As our team at Postbase was building out our social media management platform, we were laser-focused on solving the chaos of multi-platform scheduling. We built our tool because we were tired of wrestling with clunky software that wasn't designed for today's video-first world. That’s why we provide a clean, visual calendar that lets you plan and schedule everything - including Reels, TikToks, and Shorts - across all your accounts from one place, ensuring your posts always go live when you expect them to. It helps you keep that cross-platform presence strong without the extra stress.