Facebook Tips & Strategies

How to Get Verified on Facebook with a Blue Tick

By Spencer Lanoue
October 31, 2025

That little blue checkmark next to a public figure’s name on Facebook signals more than just status, it’s a stamp of authenticity. It tells the world that the account is the real deal, officially representing the person or brand behind it. This guide breaks down exactly how to get your own blue tick, covering both the traditional process for notable figures and the newer, accessible subscription service called Meta Verified.

What Does a Blue Tick on Facebook Even Mean?

At its core, the blue verification badge is Facebook’s way of confirming that a Page or profile is the authentic presence of the public figure, creator, or global brand it represents. It’s a tool to build trust and prevent impersonation. When you see that checkmark, you know you’re interacting with the genuine account, not a fan page or a scammer.

For years, this badge was exclusively granted to accounts that met Facebook's strict criteria for "notability." Think celebrity actors, major news organizations, or global brands. However, in 2023, Meta introduced a new subscription service, Meta Verified, opening up a second pathway for creators and individuals to get a blue checkmark, along with a few other perks, for a monthly fee.

Two Paths to a Blue Tick: Notability vs. Subscription

Understanding which path is right for you is the first step. One isn't necessarily better than the other, they simply serve different purposes and have different requirements.

  • The Traditional "Notability" Route: This is the classic, free verification method intended for public figures, celebrities, and prominent brands. Approval is based on proving you are a well-known, highly searched-for entity.
  • The Meta Verified Subscription Route: This is a paid monthly subscription designed for individual creators and professionals who want the badge and other benefits like enhanced account security and direct support.

Let's look at how to approach each one.

Method 1: The Traditional Path - Verification Through Notability

This is the prestigious path, but it's also the most challenging. Facebook's decision-making process can seem subjective, but it boils down to four key principles. To be considered, your Page or profile must be authentic, unique, complete, and, most importantly, notable.

Who is This For?

This route is meant for accounts that have a high likelihood of being impersonated. This typically includes:

  • Journalists and major news outlets
  • Politicians and government officials
  • Recognized brand names and large companies
  • Celebrities and public figures
  • Professional athletes and e-sports players

The Core Requirements for Notability Verification

To apply through this channel, you have to prove your Page or profile checks these four boxes:

  • Authentic: It must represent a real person, a registered business, or a legitimate entity. You’ll need to prove this with official documentation.
  • Unique: It must be the only presence of this person or business on the platform. Facebook generally only verifies one Page or profile per entity, with exceptions for language-specific pages.
  • Complete: Your account must be active and fully filled out. This means having an "About" section, a profile photo, a cover photo, and a history of recent posts. An empty or barely-used profile will be rejected immediately.
  • Notable: This is the toughest hurdle. Your Page or profile must represent a “well-known, often searched for” person, brand, or entity. Facebook reviews this by looking for your presence in multiple, credible news sources. Paid press releases, sponsored content, or mentions in your own company's press materials don't count. They are looking for independent, organic media coverage that shows genuine public interest.

Step-by-Step: How to Apply for Notability Verification

If you believe you meet the criteria, you can submit an application directly. The form can sometimes be hard to find in Facebook’s ever-changing interface, but you can typically search for "request a verified badge" in the Help Center or access it through your Page or profile settings.

  1. Navigate to the Verification Request Form. Once you find the form, you’ll be asked whether you are verifying a profile or a Page.
  2. Step 1: Confirm Authenticity. You'll need to provide an official identification document. For a personal profile, this could be a driver's license, passport, or national ID card. For a business Page, you might need a tax document, utility bill, or articles of incorporation.
  3. Step 2: Confirm Notability. This is your chance to make your case. You'll select your category (e.g., News/Media, Sports, Business, etc.) and your country/region. The most important part is the "Links (optional)" section. This is where you should provide 3-5 links to high-quality news articles about you or your brand. Choose your links wisely. A feature in a major national publication is worth far more than a blurb in a local blog.
  4. Submit Your Application. After filling everything out, hit submit. Facebook will review your request and typically get back to you within a few days to a few weeks.

If you are rejected, don't panic. You can re-apply after 30 days. Use that time to strengthen your public profile before trying again.

Actionable Tips to Boost Your Chances

  • Be Strategic with Your Links. Don't just submit the first five articles you find. Pick ones from widely recognized news outlets. Avoid sponsored content at all costs - Facebook reviewers can spot it instantly.
  • Optimize Your Online Presence. Before you even apply, Google yourself. What comes up? If nothing notable appears, you're not ready. A strong indicator of notability is a robust Wikipedia page (that isn’t self-written) and significant search interest on Google Trends.
  • Fill Out Everything. Your Facebook Page or profile should be completely professional. Link to your official website, fill out every appropriate section in the "About" tab, and make sure your content quality is consistently high. Your Page should look like it deserves to be verified.
  • Don't Mention Other Social Platforms. When you provide your optional links, stick to news articles. Linking to your verified Twitter or Instagram profile won't count as press coverage.

Method 2: The Fast Track - Getting Verified with Meta Verified

For everyone who isn't a globetrotting celebrity but still wants the credibility and security of a blue checkmark, Meta Verified is the answer. It’s a paid subscription service designed for individual profiles (and now rolling out for business pages in some regions).

What is Meta Verified?

Meta Verified is a bundle of premium features, including:

  • A Verified Badge: Confirms your identity and lets followers know you're the real you.
  • Proactive Impersonation Monitoring: Meta’s team actively watches for accounts trying to impersonate you.
  • Direct Account Support: Yes, you can talk to a real human! This is one of the most valuable perks, giving you a direct line to support for common account issues.
  • Exclusive Features: You also get unique stickers and other creative elements for your Stories and Reels.

Who is Eligible for Meta Verified?

The requirements for the subscription service are much more straightforward. You must:

  • Be at least 18 years old.
  • Have a public personal profile with your full name.
  • Have a profile picture that clearly shows your face.
  • Have a government-issued ID that matches your profile name and photo.
  • Have two-factor authentication enabled on your account.
  • Meet minimum activity requirements, like having a history of recent posts.

Step-by-Step: How to Subscribe to Meta Verified

If you're eligible, signing up is easy. The feature is still rolling out globally, so if you don't see it, it may not be available in your region yet.

  1. Go to Settings: On the Facebook app, navigate to "Settings & Privacy," then "Settings."
  2. Open the Accounts Center: In the Accounts Center, you should see an option for "Meta Verified."
  3. Select Your Profile: If you have multiple accounts, choose the one you want to subscribe with.
  4. Set Up Payment: You'll be prompted to set up your monthly payment.
  5. Verify Your Identity: The final step is to take a photo of your government-issued ID and potentially a selfie video to confirm it’s you. Once approved, the blue tick will appear on your profile.

The process usually takes no more than 48 hours.

Setting the Record Straight: Common Facebook Verification Myths

There's a lot of misinformation about the blue checkmark. Let's clear up a few things.

Myth 1: You can pay someone to get you verified (through the notability route).

Fact: No, you can't. Anyone offering to sell you a blue checkmark for a one-time fee is a scammer. The only official way to pay for verification is through the month-to-month Meta Verified subscription. Don't fall for "insiders" who claim they can get you approved.

Myth 2: Being verified boosts your content in the algorithm.

Fact: For traditional verification, Facebook explicitly states that the badge does not affect the reach or ranking of your posts. For Meta Verified, some have reported seeing a slight increase in reach, but Meta's official position is that it's designed for authenticity and security, not algorithmic preference.

Myth 3: You need a huge number of followers.

Fact: While having a large following helps demonstrate notability, it's not a direct requirement. A journalist with 5,000 followers who has broken major national stories is more likely to be verified through the notability route than an influencer with 100,000 followers who has zero press coverage.

Final Thoughts

Getting the coveted blue tick on Facebook is now more accessible than ever. Whether you choose the challenging but prestigious notability path or opt for the straightforward security of the Meta Verified subscription, the goal is the same: establishing trust and authenticity online.

Building the consistent brand presence needed to get noticed often means juggling a ton of content across multiple platforms. We built Postbase because the legacy social media tools were built for a different era, making modern video content like Reels and Shorts feel like an afterthought. Our platform gives you one visual calendar to plan, schedule, and analyze your content - from TikToks to Stories - so you can focus on building your brand without fighting your software.

Spencer's spent a decade building products at companies like Buffer, UserTesting, and Bump Health. He's spent years in the weeds of social media management—scheduling posts, analyzing performance, coordinating teams. At Postbase, he's building tools to automate the busywork so you can focus on creating great content.

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