How to Add Social Media Icons to an Email Signature
Enhance your email signature by adding social media icons. Discover step-by-step instructions to turn every email into a powerful marketing tool.

That little blue checkmark next to a public figure’s name on Facebook signals more than just status, it’s a stamp of authenticity. It tells the world that the account is the real deal, officially representing the person or brand behind it. This guide breaks down exactly how to get your own blue tick, covering both the traditional process for notable figures and the newer, accessible subscription service called Meta Verified.
At its core, the blue verification badge is Facebook’s way of confirming that a Page or profile is the authentic presence of the public figure, creator, or global brand it represents. It’s a tool to build trust and prevent impersonation. When you see that checkmark, you know you’re interacting with the genuine account, not a fan page or a scammer.
For years, this badge was exclusively granted to accounts that met Facebook's strict criteria for "notability." Think celebrity actors, major news organizations, or global brands. However, in 2023, Meta introduced a new subscription service, Meta Verified, opening up a second pathway for creators and individuals to get a blue checkmark, along with a few other perks, for a monthly fee.
Understanding which path is right for you is the first step. One isn't necessarily better than the other, they simply serve different purposes and have different requirements.
Let's look at how to approach each one.
This is the prestigious path, but it's also the most challenging. Facebook's decision-making process can seem subjective, but it boils down to four key principles. To be considered, your Page or profile must be authentic, unique, complete, and, most importantly, notable.
This route is meant for accounts that have a high likelihood of being impersonated. This typically includes:
To apply through this channel, you have to prove your Page or profile checks these four boxes:
If you believe you meet the criteria, you can submit an application directly. The form can sometimes be hard to find in Facebook’s ever-changing interface, but you can typically search for "request a verified badge" in the Help Center or access it through your Page or profile settings.
If you are rejected, don't panic. You can re-apply after 30 days. Use that time to strengthen your public profile before trying again.
For everyone who isn't a globetrotting celebrity but still wants the credibility and security of a blue checkmark, Meta Verified is the answer. It’s a paid subscription service designed for individual profiles (and now rolling out for business pages in some regions).
Meta Verified is a bundle of premium features, including:
The requirements for the subscription service are much more straightforward. You must:
If you're eligible, signing up is easy. The feature is still rolling out globally, so if you don't see it, it may not be available in your region yet.
The process usually takes no more than 48 hours.
There's a lot of misinformation about the blue checkmark. Let's clear up a few things.
Fact: No, you can't. Anyone offering to sell you a blue checkmark for a one-time fee is a scammer. The only official way to pay for verification is through the month-to-month Meta Verified subscription. Don't fall for "insiders" who claim they can get you approved.
Fact: For traditional verification, Facebook explicitly states that the badge does not affect the reach or ranking of your posts. For Meta Verified, some have reported seeing a slight increase in reach, but Meta's official position is that it's designed for authenticity and security, not algorithmic preference.
Fact: While having a large following helps demonstrate notability, it's not a direct requirement. A journalist with 5,000 followers who has broken major national stories is more likely to be verified through the notability route than an influencer with 100,000 followers who has zero press coverage.
Getting the coveted blue tick on Facebook is now more accessible than ever. Whether you choose the challenging but prestigious notability path or opt for the straightforward security of the Meta Verified subscription, the goal is the same: establishing trust and authenticity online.
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