How to Get a Blue Tick on Facebook

That blue checkmark next to a name on Facebook isn't just a status symbol, it's a verifiable sign of authenticity that tells visitors they've landed on the official page for a person, brand, or business. Getting one has long been a goal for public figures and established companies, and now there's more than one way to do it. This guide breaks down exactly what the blue tick means, the requirements you need to meet, and the step-by-step process for applying through both the traditional method and the newer Meta Verified subscription.

What Does the Blue Tick on Facebook Actually Mean?

First, let's clear up a common misconception. The blue verification badge on Facebook is not an endorsement from the platform. It doesn't mean Facebook thinks you're important or that your content is better than anyone else's. Its purpose is much more straightforward: the blue tick confirms a Page or profile is the authentic presence of the public figure, celebrity, or global brand it represents.

Its primary goal is to combat impersonation and help users find the correct accounts. For a business, this means customers can trust they’re interacting with your official page, not a fan page or scam account. For a public figure, it signals to followers that they are on the real profile. The badge builds trust and credibility, which are foundational to growing any brand organically on social media.

Understanding the Eligibility Criteria: Do You Qualify?

Before you even think about applying, you need to make sure your Page or profile meets Meta's baseline requirements. The rules for standard, notability-based verification are strict. All accounts must be:

• Authentic: Your page or profile must represent a real person, registered business, or legitimate entity. You'll need to prove this with official identification documents.
• Unique: It must be the only official presence of the person or business it represents. Only one Page or profile per person or business can be verified, with exceptions for language-specific pages. Facebook will not verify general interest pages (e.g., "Puppy Memes").
• Complete: Your profile has to be active and fully filled out. This means you need an "About" section, a profile photo, a cover photo, and at least one recent post. An abandoned or incomplete profile is an automatic "no."
• Notable: This is the hardest requirement to meet. Your Page or profile must represent a well-known, often-searched-for person, brand, or entity. Facebook reviews accounts featured in multiple independent, credible news sources. Paid or promotional content is a huge red flag and does not count as a source for notability.

The Rise of Meta Verified: The Paid Path to a Blue Tick

In 2023, Meta introduced a big change: Meta Verified. This paid subscription service offers a blue badge as one of its core perks, but its eligibility criteria are different from the traditional method. Meta Verified is currently available for personal and professional creator profiles, with business page support rolling out gradually.

To qualify for Meta Verified, you generally need to:

• Be at least 18 years old.
• Have a public or private profile associated with your full name.
• Have a profile picture that clearly shows your face.
• Meet minimum activity requirements, like prior posting history.
• Provide a government-issued ID that matches your profile name and photo.
• Enable two-factor authentication.

The key difference is that Meta Verified is about verifying your identity, not your notability. If you are an individual and can prove you are who you say you are, you can likely get verified through this subscription. The traditional blue tick, however, is reserved for accounts that are deemed public figures or well-known entities.

How to Apply for the Traditional Blue Verification Badge (Step-by-Step)

If you believe your Page or profile meets the "notability" standard, this is the path for you. The application happens directly through Facebook's help forms. Here's a walkthrough of the process.

Step 1: Access the Verification Request Form

Finding the form can be a bit tricky. The most reliable way is to search for "Request a blue verification badge" in the Facebook Help Center or use a direct link if you can find a current one. Typically, it can be found under your profile's 'Help &, Support' section.

Here’s a general pathway:

1. Click your profile picture in the top right.
2. Go to Settings &, Privacy >, Settings.
3. In the new Accounts Center view, look for settings related to your profile. If you're a Page admin, you can often find a path through the Page settings.
4. A faster route is often just to Google "Facebook verification form," but make sure you are on a legitimate facebook.com URL.

The correct form will be titled "Request to Verify your Profile or Page."

Step 2: Fill Out the Form

Once you’ve found the form, you’ll need to provide the following information:

• What are you verifying? Choose either "Page" or "Profile" and select the specific one from a dropdown menu.
• Step 1: Confirm Authenticity: You'll need to upload a clear photo of an official government-issued ID. For a personal profile, this can be a driver's license, passport, or national identification card. For a business Page, it can be a utility bill, articles of incorporation, or tax documents.
• Step 2: Confirm Notability: This is where you make your case.
  • Category: Choose a category that best describes your Page or profile (e.g., News/Media, Sports, Government &, Politics, Musician, Brand, etc.).
  • Country/Region: Enter the country where your entity is most popular.
  • Audience (Optional): Describe the people who follow you and why they are interested.
  • Also Known As (Optional): List other names your brand or you are known by.
  • Links (Optional but recommended): This is the most important part. Provide up to five links to articles, social media accounts, and other sources that show your Page or profile is in the public interest. Do *not* use any paid or promotional links. Think news articles from major media outlets, a Wikipedia page, or features in reputable online magazines.

Step 3: Submit and Wait

After you’ve filled everything out, hit send. Facebook will review your application and get back to you, though the timeline can vary from a few days to several weeks. You will receive a notification about their decision.

Signing Up for Meta Verified: The Subscription Route

If you fit the criteria for an individual creator or professional, the Meta Verified process is much simpler because it bypasses the notability requirement.

Step 1: Check Availability

Meta Verified is still rolling out globally. You can check if it’s available for your account through the Accounts Center.

1. Go to Settings &, Privacy >, Settings.
2. Click on Accounts Center.
3. Look for a menu item that says Meta Verified. If you see it, it is likely available to you.

Step 2: Begin the Signup Process

If eligible, you'll be prompted to subscribe. The process looks like this:

1. Select the eligible profile and tap "Subscribe." Most individual users only have one option here.
2. You'll see a list of the benefits that come with the subscription, including the verification badge, proactive impersonation protection, and direct access to account support. Click "Pay Now."
3. Set up your monthly payment through the App Store or Google Play.
4. Next, you'll begin the identity confirmation step. You will need to take a photo of your government-issued photo ID (like a passport or driver's license) and sometimes may be asked to take a selfie video to confirm it's you.
5. Your profile name and picture must match the information on your ID. Be prepared to change your display name temporarily if needed for the verification process.

Step 3: Await Confirmation

The review process for Meta Verified is generally faster than the traditional method, often taking less than 48 hours. Once approved, the blue tick will appear on your profile.

Actionable Tips to Boost Your Chances of Approval (For Traditional Verification)

Getting rejected for the standard blue tick is common, usually due to a lack of notability. If you want to increase your odds, focus on building your digital footprint before you apply.

• Get Real Press: Actively seek out media coverage. This is the single most effective way to establish notability. Collaborate with journalists, send out press releases for legitimate newsworthy events, and position yourself as an expert in your field. Remember, features in local news, national papers, or well-respected industry blogs count, press releases you purchased yourself do not.
• Optimize Your Profile Completely: Fill out every single field on your Page or profile. Link to your official website. Use a professional, high-quality profile picture and cover photo. Your 'About' section should clearly and succinctly explain who you are or what your brand does.
• Build a Following and Drive Engagement: While follower count isn't an official criterion, a large and engaged following signals that there is public interest in your account. A profile with only a few hundred followers is unlikely to be seen as "notable." Focus on creating valuable content that gets people talking.
• Clean Up Your Online Presence: Google your name or your brand's name. Do the results paint a picture of a notable and authentic entity? If not, work on your SEO strategy and make sure your official website and other social profiles are strong and consistent.
• Be Patient and Persistent: If your request is denied, don't worry. Facebook allows you to reapply after 30 days. Use that time to strengthen your case by landing another press feature or growing your audience.

Final Thoughts

Getting a blue tick on Facebook boils down to proving your account's authenticity and, for the traditional badge, your notability. With the introduction of Meta Verified, individuals and creators now have a direct, subscription-based path to securing that badge by confirming their identity. Meanwhile, businesses and public figures can still rely on the established method of proving they are in the public interest.

Building a notable profile worthy of verification is a long-term effort that requires consistent, high-quality content and an active community. At Postbase, we built our tool to solve this exact challenge. We provide a simple way to plan your content in a visual calendar, schedule it reliably across all your platforms, and manage your conversations from one place. This helps you maintain the professional presence needed to grow your brand and build your case for authenticity.