How to Get Subscribers on Facebook

Turning casual visitors into loyal Facebook followers is more than just posting and hoping for the best. It’s a mix of smart strategy, consistent effort, and genuine connection. This guide breaks down the actionable steps you can take to grow your Facebook audience, from setting up your page for success to creating content that people feel compelled to follow.

Start with a Strong Foundation: Optimize Your Page for Growth

Before you even think about content, your Facebook Page needs to look professional, complete, and inviting. An incomplete or confusing page is a major red flag for potential followers. Think of it as your digital storefront, if it’s messy or empty, people won’t stick around.

1. Make a Great First Impression with Visuals

Your profile picture and cover photo are the first things people see. Make them count.

• Profile Picture: Use a clear, high-resolution logo for a business, or a professional headshot if you are a personal brand. This image appears in the news feed and next to every comment you make, so it should be easily recognizable even when small.
• Cover Photo/Video: Your cover area is a large piece of visual real estate. Use it to showcase your brand’s personality, promote a new product, or highlight your value proposition. A short, looping cover video can be especially engaging and attention-grabbing.

2. Fill Out Every Section of Your "About" Page

The "About" section is your opportunity to tell your story and give people a reason to follow you. A sparse page can look untrustworthy or inactive.

• Story: Use the "Our Story" section to share your brand’s mission or behind-the-scenes narrative. People connect with stories, not just products.
• Contact Information: Add your website, email address, phone number, and physical address if applicable. This builds trust and gives people multiple ways to connect.
• Category: Make sure you have the correct page category selected. This helps Facebook understand what your page is about and show it to relevant users.

3. Customize Your URL and Call-to-Action

Small details can make your page feel more official and easier to find.

• Set a Custom URL (Vanity URL): Instead of a random string of numbers, create a custom URL like `facebook.com/YourBusinessName`. It’s cleaner, easier to remember, and looks more professional on business cards and marketing materials.
• Use the Call-to-Action (CTA) Button: Facebook allows you to place a prominent CTA button at the top of your page. Customize it to align with your business goals. Common options include "Shop Now," "Contact Us," "Sign Up," "Learn More," or "Message Us."

Create Content That Attracts Your Ideal Followers

Your content is the engine of your follower growth. Consistently publishing high-quality, valuable content is the best way to get people to hit that "Follow" button. The key is to stop thinking about what you want to post and start thinking about what your audience wants to see.

Understand Your Audience's Needs and Pains

Who are you trying to reach? What are their interests, challenges, and goals? You can’t create resonant content if you don’t know who you’re talking to. Spend time in your Facebook Page Insights to see the demographics of your current followers. Look at competitor pages to see what kind of content gets the most engagement. The better you understand your audience, the easier it becomes to create content that serves them.

Embrace Short-Form Video (Reels are a Must)

If you're serious about growth on Facebook in 2025 and beyond, you have to be creating short-form video. Facebook is heavily promoting Reels to compete with TikTok, which means your Reels have a much higher chance of being shown to non-followers than your standard photo or link posts.

Ideas for Effective Facebook Reels:

• Quick Tips & Tutorials: Share a quick "how-to" related to your industry. A designer could show a 30-second color palette tip, a chef could demonstrate a simple knife skill.
• Behind-the-Scenes: Show the process of making your product, a day in the life at your company, or introduce team members. This humanizes your brand.
• Before-and-After Transformations: People love a good transformation. This works for fitness coaches, home organizers, designers, and so many other industries.
• Answer a Common Question: Take a frequently asked question and answer it in a short, engaging video.

Remember to add captions, as many users watch videos without sound. Use trending audio when it fits your brand to get an extra boost from the algorithm.

Provide Genuine Value in Every Post

People don't follow self-promotional brand pages. They follow pages that entertain, educate, or inspire them. Use the three content pillars as a guide:

• Educate: Teach your audience something useful. A financial advisor could share tips for saving money. A marketing agency could break down a new social media feature.
• Entertain: Make your audience laugh, smile, or feel something. This could be a relatable meme, a funny story, or a beautifully shot video.
• Inspire: Share success stories, motivational quotes, or content that aligns with your audience's values and aspirations.

Engage Actively to Build a Thriving Community

Social media is a two-way conversation. You can't just post content and walk away. Building a community of loyal followers happens in the comments and direct messages.

Respond to Comments and Messages

When someone takes the time to leave a comment, acknowledge them! A simple reply shows that you’re listening and appreciate their input. This encourages more people to engage in the future because they know a real person is on the other side. Respond to questions, thank people for compliments, and handle negative feedback gracefully.

Ask Questions and Encourage Interaction

End your post captions with a question that prompts a response. Instead of just showing a picture of a new coffee blend, ask your audience, "What's the one thing you need coffee to get through on a Monday morning?" Simple questions, polls, and "this or that" style posts are easy ways to boost engagement and make your followers feel involved.

Use a Mix of On-Platform Features

• Facebook Stories: Use Stories for more informal, behind-the-scenes content that doesn't need to live permanently on your feed. Use interactive stickers like polls, quizzes, and question boxes to make engagement fun and easy.
• Facebook Live: Going live is a powerful way to connect with your audience in real-time. Host a Q&A session, do a product demonstration, or have a conversation with a guest expert. Live videos often get higher reach and notifications, which helps you get in front of more people.

Tactics for Finding and Reaching New People

While great content will attract followers over time, a few proactive tactics can give your growth a serious boost.

Invite People Who Engage with Your Posts

This is one of the most effective and underutilized growth hacks on Facebook. When someone who doesn't follow you reacts to one of your posts (with a like, love, etc.), you can invite them to follow your page directly.

Just click on the list of reactions on your post. Beside the name of each non-follower, you'll see an "Invite" button. Since these people have already shown an interest in your content, they are very likely to accept the invitation. Make this part of your weekly routine.

Cross-Promote Your Facebook Page

Don’t assume your audience on other platforms knows you're on Facebook. Make it easy for them to find and follow you everywhere.

• Link to your Facebook Page in your email signature.
• Add a social media follow button to your website's header or footer.
• Mention your Facebook page in your email newsletters.
• Share your best-performing Facebook Reel on your Instagram Story and tell people where to find more.

Use Facebook Groups Strategically

Find and join active Facebook Groups where your ideal audience hangs out. The key here is to add value, not to spam. Participate in discussions, answer questions, and build a reputation as a helpful expert in your field. Once you’ve established yourself in the community, you can occasionally share a link to a relevant resource or post from your own Page. People will naturally become curious and check out your page.

Consistency is Your Greatest Ally

Algorithms reward consistency. You don't need to post five times a day, but you do need to show up regularly with quality content. A scattered approach where you post intensely for one week and then disappear for three won't work. Creating a simple content calendar helps you plan ahead, ensuring you have a steady stream of valuable posts going out.

Analyze your Facebook Page Insights to see which days and times your audience is most active. Scheduling your content to go live during these peak hours gives it the best chance of being seen and engaged with, which helps it spread to an even wider audience.

Final Thoughts

Growing a following on Facebook ultimately comes down to creating a page people genuinely want to be part of. By optimizing your profile, consistently creating valuable content that speaks directly to your audience, engaging authentically in the comments, and using the platform’s tools to reach new people, you’ll build a community that doesn't just subscribe but actively participates.

We know that staying consistent with all this is the hardest part. Between creating content, planning your schedule, and managing comments across different platforms, it’s easy to feel stretched thin. We created Postbase because we believe there’s a simpler way to manage social media. Our visual calendar helps you plan your posts with clarity, our scheduler handles all content formats (especially video) reliably, and our unified inbox brings all your DMs and comments into one manageable place, so you can focus on building your community instead of fighting your tools.