How to Get Paid on Facebook

Turning your Facebook presence into a source of income is entirely possible, and it’s about more than just getting lucky with a viral video. This guide breaks down the practical, actionable ways you can get paid on Facebook, from using Meta’s built-in monetization tools to building your own brand on the platform.

First Things First: Getting Eligible for Monetization

Before you can start earning, you have to play by Facebook's rules. Meta has a set of standards called the Partner Monetization Policies that apply to every page, event, and group looking to make money. Think of this as your pre-flight checklist. While the specific requirements vary depending on the monetization tool, the foundational rules are the same for everyone.

Here’s a quick summary of what you need to have in order:

• Follow Community Standards: This is a no-brainer. Your content needs to be respectful and safe. No hate speech, graphic violence, or other content that violates Facebook's core user policies.
• Adhere to Partner Monetization Policies: These rules govern how you create content. Your content must be authentic and original. This means no spammy behavior, clickbait, or pretending to be someone you’re not. You must also have the rights to the content you post.
• Live in an Eligible Country and Use an Eligible Surface: Monetization features aren’t available everywhere. You need to be in a country where the tools you want to use are supported. The features also apply to specific "surfaces" - like Pages or Groups - not personal profiles.
• Have an Established Presence: You can't start a page yesterday and monetize it today. Facebook wants to see that you have a real, established community. Most tools require a minimum follower count (we'll get into specifics later) and a history of creating engaging, active content.

You can check your eligibility status anytime from Creator Studio or the Professional Dashboard under the “Monetization” tab. Facebook will give you a clear rundown of which tools you qualify for and what you need to do to unlock the others.

Option 1: Earn Directly from Your Content with Facebook’s Tools

These are the monetization methods where Facebook shares ad revenue with you or provides tools for your fans to pay you directly. This is often the starting point for creators who want to get paid for their content.

In-Stream Ads for On-Demand Video

Have you ever watched a video on Facebook and had an ad pop up mid-way through? That's an in-stream ad. As a creator, you can place these ads in your videos and get a cut of the advertising revenue.

• How it Works: Ads can appear before (pre-roll), during (mid-roll), or after (post-roll) your videos. You get paid based on factors like ad views and advertiser demand.
• Eligibility Basics: You generally need to have at least 5,000 followers and have generated 60,000 total minutes of watch time on your videos in the last 60 days. You also need at least five active videos published on your page.
• Actionable Advice: To make in-stream ads work, you need to create content that holds people’s attention. Focus on videos that are at least one to three minutes long to qualify for mid-roll ads, which tend to perform best. Tell compelling stories, share valuable tutorials, or produce entertaining series that keep viewers watching beyond the first ad break.

Facebook Reels Play Bonus Program

This is one of the most talked-about monetization features right now. The Reels Play Bonus program is an invite-only opportunity from Meta that pays creators based on the performance of their Reels. There's no fixed rate, earnings are based on factors like views, engagement, and the creator’s location.

• How it Works: If you're invited, you’ll receive a notification and a bonus target (e.g., "$1,200 for 1 million views this month"). You earn bonuses as your Reels accumulate views over a 30-day period.
• Eligibility Basics: This is the tricky part - you can't apply. Meta selects pages and profiles that consistently create high-quality, original Reel content that gets strong engagement.
• Actionable Advice: Your best shot at getting an invite is to simply create killer Reels. Find your niche, jump on relevant trends, use trending audio, and post consistently. The key here is originality. Reposting videos from other platforms (with watermarks) is a quick way to get ignored by the algorithm. Focus on creating value directly for your Facebook audience.

Fan Subscriptions & Stars

This method lets your most dedicated followers support you directly. They’re two slightly different features:

• Stars: Think of these as a digital tip jar. Viewers can buy "Stars" and send them to you during your Live videos or on your Reels and on-demand videos. For every Star you receive, Facebook pays you a set amount.
• Fan Subscriptions: This is a recurring revenue model. Fans pay a monthly fee (which you can set) to become a supporter. In return, you offer them exclusive perks like supporter-only content, a special badge, or access to a private group.

Eligibility Basics: Requirements for these tools are higher. For Subscriptions, you often need at least 10,000 followers OR 250+ returning weekly viewers, plus significant engagement metrics like 50,000 post engagements in the last 60 days.

Actionable Advice: Success with subscriptions hinges on providing real value. Don't just ask people to subscribe, show them what they'll get. Offer behind-the-scenes glimpses, early access to content, Q&A sessions just for supporters, or exclusive tutorials. For Stars, promote them during your live streams by shouting out people who send them and letting your audience know how their support helps you keep creating content.

Option 2: Use Facebook as a Platform to Grow Your Business

Not all monetization happens through Facebook’s official tools. For many entrepreneurs and marketers, Facebook is a powerful channel for driving sales, securing partnerships, and finding clients.

Affiliate Marketing

Affiliate marketing is the practice of earning a commission by promoting another company's products. You share a unique link, and if someone makes a purchase through that link, you get a percentage of the sale.

• How it Works on Facebook: You can create posts, Reels, or Stories reviewing or recommending products you love. Include your affiliate link and a clear disclosure (like #ad or #affiliatelink).
• Actionable Advice: Authenticity is everything. Only promote products you genuinely use and believe in. Your audience trusts your recommendations, and breaking that trust for a quick payout isn't a sustainable strategy. Build a community in a Facebook Group around a specific interest (like "Beginner Gardeners in Zone 7b") and share helpful products naturally within that conversation.

Brand Collaborations & Sponsored Content

If you have an engaged audience, brands will pay you to create content featuring their products or services. This could be a single post, a Reel, or an entire campaign.

• How it Works: Brands will either reach out to you, or you can pitch them. Meta's Brand Collabs Manager helps connect creators with brands looking for partnerships. You'll agree on the content, deliverables, and payment.
• Actionable Advice: Build a media kit that showcases your page's stats, audience demographics, and past collaborations. Define your niche clearly. A page with 5,000 highly engaged followers in the vegan cooking space is far more valuable to a plant-based food company than a generic page with 50,000 unengaged followers. Be professional, meet deadlines, and deliver results to build long-term relationships with brands.

Selling Your Own Products & Services

Perhaps the most direct way to get paid is by using Facebook to sell what you already offer. Whether you're a coach, artist, course creator, or e-commerce shop owner, Facebook is one of the best places to find your customers.

• How it Works: You use your Facebook Page and other tools like Facebook Groups and Ads to attract an audience, build trust, and drive sales for your business.
• Actionable Advice: Treat your Facebook page as the top of your sales funnel. Don't just post "buy my stuff." Create content that educates, entertains, and solves problems for your ideal customer. Use Facebook Live to host workshops, showcase your products in demos, or run Q&As about your services. When it's time to sell, you've already built a warm audience that knows, likes, and trusts you. Tools like Facebook Shops can even let you create a full-fledged storefront right on the platform.

The Non-Negotiable: Great Content and a Strong Community

No matter which monetization path you choose, it all comes back to this: you have to make great content and build a real community. Monetization tools aren't a shortcut, they're a reward for doing the hard work of showing up consistently for an audience that cares.

Focus on these three things, and the money will follow:

1. Consistency: Post regularly so your audience knows when to expect content from you. The algorithm rewards consistency, and it keeps you top-of-mind with your followers.
2. Quality & Value: Whether you're making people laugh, teaching them a skill, or sharing beautiful imagery, your content has to provide some kind of value. Good audio, clear visuals, and a focused message go a long way.
3. Engagement: Social media is a two-way street. Ask questions in your posts. Respond to comments. Go live and talk with your community in real-time. The stronger your relationship with your audience, the more likely they are to support you financially.

Final Thoughts

Getting paid on Facebook involves a combination of meeting eligibility criteria, choosing the right strategy for your brand, and putting in the work to build an engaged community. By focusing on creating valuable content consistently, you can unlock a variety of income streams directly on the platform you already know and use.

To keep all this content organized and consistent, you need a solid system. We built Postbase to make that part easier and less of a headache. In our platform, you can visually plan your entire content schedule, draft posts for Facebook and all your other channels at once, and reply to every comment from a single inbox. This saves you the time you need to focus on actually creating the great content that gets you paid.