How to Check Monetization on Facebook

Curious if your Facebook Page is ready to start earning you money? The good news is that checking your monetization status is straightforward once you know where to look. This guide walks you through exactly how to check your Facebook monetization eligibility, understand what the requirements mean, and create a clear plan to meet them if you're not there yet.

What Does It Mean to Be "Monetized" on Facebook?

Before checking your status, it’s helpful to understand that Facebook monetization isn’t a single, all-or-nothing switch. Instead, it’s a collection of different tools that creators can unlock by meeting specific criteria. Think of it less like a finish line and more like leveling up your account with new earning capabilities. The goal is to become eligible for one or more of these features.

Here are some of the primary ways creators earn money on Facebook:

• In-Stream Ads for On-Demand Video: These are the classic ad breaks that play before, during, or after your eligible videos of at least one minute long. This is often the first major monetization goal for video creators.
• Stars: A feature that lets your followers send you direct support in the form of "Stars," which have a monetary value. It’s essentially a tipping system available during livestreams and on some Reels or VOD content.
• Subscriptions: Allows your most dedicated followers to pay a recurring monthly fee for exclusive content, badges, and other special perks. This creates a predictable, recurring revenue stream.
• Branded Content: This isn't direct payment from Facebook but rather a tool that allows you to properly disclose a paid partnership with a brand when you post. Access to the Branded Content tag is a form of monetization eligibility.
• Performance Bonus Program: This is an invite-only program that rewards high-performing creators for engagement on their content across pages and Professional Mode profiles.

Each of these tools has its own set of eligibility requirements, which we'll cover later. First, let's find out where you stand right now.

The Quickest Check: Using Meta Business Suite

Meta Business Suite has become the centralized hub for managing your professional presence across Facebook and Instagram, and it’s the definitive place to check your monetization status. While some longtime users might remember Creator Studio, its features have been fully merged into Business Suite.

Step-by-Step Guide to Find Your Status:

1. Log into Meta Business Suite: Navigate to business.facebook.com and make sure you're logged into the Facebook account that manages your Page.
2. Select Your Page: If you manage multiple pages, use the dropdown menu in the upper-left corner to select the correct one.
3. Navigate to "Monetization": Look for the "Monetization" tab in the main navigation menu on the far left. If you don't see it immediately, you may need to click "All Tools" to expand the menu.
4. Review Your Overview Page: Clicking "Monetization" will take you to your main status page. This is your command center for all things related to earning money.

What to Look For on the Monetization Page

This overview dashboard tells you everything you need to know. At the top, you'll see a general status for your Page. Look for a message like:

• No monetization violations: This is what you want to see! It means your Page is in good standing with Facebook’s policies. You might still need to meet follower or watch-time requirements, but you don't have any policy strikes against you.
• Monetization issues: This message indicates that your Page has a policy violation that is preventing you from earning money. You'll need to identify and resolve this issue first.

Below your main status, you’ll see the different monetization tools available (like In-Stream Ads or Subscriptions). Each will be marked with its own eligibility status:

• Eligible: You meet all the requirements for this tool and can start the setup process.
• Not Eligible: You don't meet the requirements yet. Click on "View Criteria" to see exactly what you're missing.

Clicking "View Criteria" for any "Not Eligible" tool is incredibly useful. It shows you progress bars for each requirement (like follower count or minutes viewed), so you can see exactly how close you are to unlocking that feature. For example, it might say you have 4,100 of 5,000 followers or 25,000 of 60,000 minutes viewed.

Decoding the Monetization Eligibility Standards

So, you’ve checked your status. Maybe you’re eligible for some tools but not others. Understanding why will help you strategize. Eligibility mainly comes down to three things: following the rules, hitting your numbers, and being in the right place.

1. Follow the Rules: Adherence to Facebook’s Policies

This is the absolute foundation. If your Page has policy violations, you can have a million followers and still not be able to monetize. The main policies to be aware of are:

• Partner Monetization Policies: These are the golden rules for creators. They cover things like creating authentic, original content and behaving ethically.
• Content Monetization Policies: These get more specific about the type of content you can't monetize. This includes static videos (images with background music), looping videos, text montages, or content depicting sensitive or graphic material.

A very common policy issue creators run into is "Limited Originality of Content" (LOC). This is a flag an account gets when it primarily posts content it didn’t create or significantly repurposes content from other sources without adding meaningful value. This can include reposting memes, movie clips, or videos from other creators even if you have permission.

2. The Numbers Game: Follower and Engagement Metrics

After policies, the next hurdle is performance. Each tool has different metrics you need to hit. Let’s look at the benchmarks for In-Stream Ads for on-demand video, as it's one of the most popular goals.

Eligibility for In-Stream Ads (Videos on Demand)

To qualify for ads on your regular videos, you must meet all of the following:

• Possess 5,000 followers.
• Earn 60,000 total minutes viewed in the last 60 days. This can come from your on-demand videos, Live videos, and replays of past Live videos. Critically, watch time from cross-posted content, paid watch hours, Reels and Story plays do not count toward this metric.
• Have at least 5 active videos published on your Page.

The requirements for other tools vary. For example, Fan Subscriptions require at least 10,000 followers, while Stars can be unlocked with just 500 followers for 30 consecutive days. Always check the specific requirements inside your Meta Business Suite Monetization tab.

3. Location, Location, Location: Living in an Eligible Country

Finally, you must be a resident of a country where Facebook monetization is available. The list of eligible countries is quite extensive and continues to grow, but it's always good to confirm that your location is supported. You can find the official up-to-date list in Meta’s Help Center.

Action Plan: How to Go From "Not Eligible" to "Monetized"

If you're not eligible yet, don't worry. Now that you know what's holding you back, you can build a focused strategy to get there. It almost always boils down to either fixing policy issues or growing your engagement metrics.

Step 1: Addressing Policy Violations

If your monetization tab flags a policy violation, this is your top priority. Click on the notification to get more details about the specific issue. Is it LOC? Is it a Community Standard Violation?

• Review and Remove: Go through your content and be ruthless. Remove anything that isn't original, that violates policies, or which might even be considered questionable. It's better to be safe and delete a few videos than to keep an entire Page from being monetized.
• Request a Review: Once you've cleaned up your Page, you usually have the option to request another review. It is essential you clean up your page before requesting it however. Prepare to be patient, as reviews can take some time.

Step 2: A Content Strategy to Hit Your Metrics

If your only barriers are the numbers - followers and watch time - then your path forward is all about content strategy and consistency.

How to Crush the 60,000-Minute Watch Time Goal:

• Embrace Longer Videos: Since ads are eligible on videos over one minute long, get comfortable creating content that is at least 3-5 minutes long. These formats have a much easier time racking up minutes versus dozens of shorter pieces.
• Go Live Consistently: Livestreams are a fantastic way to accumulate watch minutes quickly. Both the live viewing and the subsequent replay views count toward your 60,000-minute goal. Schedule a regular weekly show to build anticipation.
• Create Binge-Worthy Content: Instead of one-off videos, try creating a series around a topic your audience loves. If someone enjoys the first video, they’re far more likely to stick around for the second and third, multiplying your watch time. Check your page analytics to understand which of your video topics your audience enjoyed most.

How to Secure 5,000 Followers (and more):

• Leverage Facebook Reels: While Reels won't help your watch-time metric for In-Stream ads, they are an incredibly powerful tool for discovery and gaining new followers. Use trending audio and create short, engaging clips that serve as "trailers" for your longer content format. Tell viewers in your reel to head to your page for a deep dive.
• Foster Community: Don’t just post and ghost. Respond to comments, ask questions, and make your followers feel seen and valued. An engaged community is a growing community.
• Cross-Promote Your Page: Share your best Facebook videos on your other social profiles and in your email newsletter. Give people from other platforms a compelling reason to follow you on Facebook.

Final Thoughts

Checking your monetization status in Meta Business Suite is the first step toward turning your creative passion into an income stream. By understanding the core requirements around policies, followers, and engagement, you can build a targeted content plan that gets you from “not eligible” to “ready to earn.” Remember, building an audience that supports your work is a marathon that rewards authenticity and consistency.

Ultimately, hitting those monetization metrics comes down to showing up consistently with valuable content, something that's easier said than done. We know how challenging it can be to map out a content strategy that balances long-form videos for watch time, Reels for discoverability, and daily posts for engagement. That’s why we built our visual calendar and scheduling tools into Postbase - to help you plan, schedule, and automate your content pipeline so you can focus on creating instead of worrying about when to post next. A clear plan keeps you on track and motivated as you work toward your goals.