How to Become Eligible for Facebook Monetization

Turning your Facebook Page into a source of income is achievable, but it requires understanding the rules and meeting specific benchmarks. This guide breaks down the exact eligibility requirements for Facebook's key monetization tools and gives you actionable strategies to get there. We'll cover everything from the specific number of followers and video views you need to the unwritten rules of building a monetizable brand on the platform.

First Things First: Comply with Facebook's Policies

Before you even think about followers or view counts, you have to be in good standing with Facebook. All monetization on the platform is governed by a set of core rules. Failing to follow them means you won't be eligible, no matter how popular your Page becomes. Think of these as the non-negotiable foundation.

Partner Monetization Policies

These are the rules for your Page or profile as a whole. They relate to your behavior and presence on Facebook. In simple terms, you need to:

• Live in an eligible country: Monetization features are not available everywhere. You must be a resident of a country where the specific feature you want to use is supported.
• Follow Community Standards: This is a big one. Content promoting hate speech, violence, nudity, or graphic content will disqualify you instantly. Keep your Page clean and respectable.
• Share authentic content: Misinformation, clickbait, and engagement bait (like "tag a friend to win!") are prohibited. Your content needs to be genuine and transparent.
• Monetize authentic engagement: You cannot pay for followers or views to artificially inflate your numbers to meet monetization thresholds. All growth must be organic.
• Develop an established presence: This means you need to have a history on the platform. Facebook typically requires an account to be active for at least 30 days, but a more authentic, longer-term presence is always better.

Content Monetization Policies

These rules apply to the specific content you post, not just your overall Page behavior. To monetize your videos and posts, they must not contain:

• Static content: Images with background music but no movement, looping videos, or text montages are generally ineligible for in-stream ads. The content needs to be dynamic.
• Restricted categories: Content focusing on sensitive social issues, tragedy, conflict, or sexually suggestive themes cannot be monetized.
• Violent or profane content: Excessive profanity, graphic violence, or other mature themes will prevent your content from earning money.
• Unoriginal content: You must own the rights to the videos you post. Using someone else's content without significant edits or commentary is a direct violation.

You can check your Page's adherence to these policies at any time by going to Meta Business Suite >, Monetization >, Policy Issues. Resolve any violations shown here before you do anything else.

Breaking Down the Eligibility Requirements by Monetization Tool

Once you are compliant with the policies, the next step is meeting the specific performance metrics for each monetization tool. These vary significantly, so let's look at the most common ones.

In-Stream Ads

In-stream ads are short advertisements that run before, during, or after your on-demand videos and live streams. This is often the primary goal for video creators. To become eligible, your Page needs to meet all of the following criteria:

• 10,000 Followers: You need a baseline audience of ten thousand people following your Page.
• 600,000 Total Minutes Viewed in the last 60 days: This is the most challenging metric for many creators. It includes minutes viewed from on-demand, live, and previously live videos.
• 60,000 of those minutes from live videos: A portion of your total watch time must come from live broadcasts. This shows Facebook you have an actively engaged community.
• 5 Active Videos: Your Page must have at least five active videos published. This can include previously live videos, but they must be published and visible on your Page.

Pro tip: Focus on creating videos that are at least three minutes long, as this is the minimum length for a mid-roll ad, which can significantly boost your earnings potential.

Facebook Stars

Stars are a virtual good that allows your followers to show their support during your live videos and on certain video-on-demand content. Viewers can buy packs of Stars and send them to you, and Facebook pays you a share of the revenue. The eligibility is more straightforward:

• 1,000 Followers for 60 consecutive days: You need to have maintained at least 1,000 followers for two straight months to demonstrate a stable, growing community.
• Live in an eligible country: Stars are only available in a select list of countries.
• Follow all monetization policies: As always, policy compliance is mandatory.

Fan Subscriptions

Fan Subscriptions allow your most dedicated followers to support your Page with a recurring monthly payment in exchange for exclusive content, badges, and other perks. This creates a more stable, predictable revenue stream.

Because this involves a recurring payment, the eligibility requirements are higher:

• You must have 10,000 followers OR 250+ return viewers on your videos.
• Plus, you need one of the following in the last 60 days:
  • 50,000 Post Engagements: The total number of likes, comments, and shares across all your posts.
  • 180,000 Minutes Viewed: Total watch time across all your videos.

Branded Content (Brand Collabs Manager)

Branded content is when you create a post or video that features a third-party product or business partner in exchange for payment. To get access to the official Brand Collabs Manager tool, which helps you connect with brands, you need an engaged audience.

The requirements aren't as rigid as other tools and focus more on engagement signals:

• 1,000 followers and one of the following within the last 60 days:
• 15,000 post engagements,
• 180,000 minutes viewed, OR
• 30,000 one-minute views for 3-minute videos

Beyond the numbers, brands look for authentic communities and a clear niche. Even if you meet the baseline metrics, prioritize building genuine trust with your audience - that's what brands truly value.

Strategies for Reaching Your Monetization Goals

Meeting these numbers feels daunting, but it's entirely possible with the right strategy. Eligibility isn't just about quantity, it's about the quality and consistency of your work.

Embrace Video - Especially Live &, Long-Form

The biggest eligibility hurdle for most creators is the 600,000-minute watch time. Long-form videos (over 3 minutes) and live streams are your best tools to hit this number. A single engaging hour-long live video that gets 1,000 viewers contributes 60,000 minutes in one go. Plan weekly live Q&,As, tutorials, performances, or behind-the-scenes sessions to boost watch time and meet the live video requirement simultaneously.

Create a Consistent Content Plan

The Facebook algorithm rewards consistency. You can't post five videos one week and then disappear for a month. Create a realistic content calendar and stick to it. Whether it's three videos a week or one a day, predictable programming helps build an audience that knows when to expect new content from you. This consistent output directly contributes to the follower growth and watch time you need to become eligible.

Build a Real Community, Not Just an Audience

Monetization tools like Stars and Fan Subscriptions succeed when you have a loyal community, not just passive viewers. An audience watches, a community participates. Encourage conversation in your posts. Ask questions, reply to comments, and reference your supporters in live streams. When people feel seen and valued, they are far more likely to support you financially through these features.

Analyze What Works and Do More of It

Don't guess what your audience wants - use data to find out. Your Page Insights are a goldmine. Look at your top-performing videos.

• Which ones had the highest average view duration? Make more content like that.
• Which posts got the most shares? Your audience found that valuable - double down on that topic.
• What time of day are your followers most active? Schedule your posts to go live during that window.

Focusing your energy on proven content formats and topics will help you reach your goals much faster than throwing random ideas at the wall.

How to Check Your Eligibility Status

Facebook makes it easy to track your progress. Here's how to check where you stand:

1. Navigate to Meta Business Suite or Creator Studio.
2. On the left-hand menu, click on the "Monetization" tab.
3. In the "Overview" section, you can select your Page. You'll see a status summary, showing which monetization tools you are eligible for, which ones you are close to qualifying for, and which have policy violations.
4. Click on "View Page Eligibility" for a detailed breakdown of each tool. Here you'll find progress bars showing you exactly how close you are to meeting the criteria (e.g., "7,500/10,000 Followers").

Once a tool shows you are 100% eligible, you can click "Set Up" and follow the prompts to add your payment information and finalize the activation process.

Final Thoughts

Becoming eligible for Facebook monetization is a two-part process. It begins with a strict adherence to platform policies and then involves hitting tangible growth milestones by consistently creating valuable, engaging content for your community. Stay patient, follow the rules, and focus on serving your audience first - the monetization will follow.

Trying to stay consistent with high-quality content, especially with the short-form video formats that drive growth today, can quickly feel like you are juggling too many tasks at once. To help with the chaos, we built Postbase, a social media tool that lets you manage your entire strategy from one place. Our visual calendar is perfect for planning your content schedule to hit those monetization goals, and our scheduler was designed with a video-first mindset to handle Reels and short-form video flawlessly, ensuring your content always looks its best. That way, you can focus on building your community instead of feeling lost in the complexity of managing it all.