How to Get More Views on a New TikTok Account

Starting a new TikTok account and seeing zero views can be incredibly disheartening, but it's a phase every creator faces at the beginning. The good news is that you aren't stuck there. This guide breaks down the concrete, actionable steps you can take to push your new account out of the sandbox and get your videos in front of the right audience on the For You Page.

First Things First: Nail Your Profile Setup

Before you even think about posting your first video, you need to set up your profile for success. Think of it as the foundation of your house - if it's weak, everything you build on top of it will struggle. A great profile tells both users and the TikTok algorithm exactly what you're about, making it easier for them to categorize your account and show your content to interested people.

Optimize Your Profile for Clarity and SEO

When someone lands on your profile, they should understand your niche in about three seconds. Here's a quick checklist:

• Clear Username: Make it memorable, easy to spell, and related to your niche or brand name. Avoid random numbers or underscores if you can. A user is more likely to remember and search for "@CookingByCarlos" than "@C00kfan_887."
• High-Quality Profile Picture: Use a clear, bright photo of your face or your brand logo. This helps build recognition and trust.
• A Bio That Hooks: Your bio isn't just a place to put your name. Use it to state your value proposition. Who are you and why should someone follow you? Instead of "Just a girl who loves books," try "Helping you find your next 5-star read." Using keywords relevant to your niche also helps with TikTok's search functionality.
• Switch to a Business or Creator Account: This is a non-negotiable step. A standard personal account lacks access to vital analytics, which tell you who your audience is, when they're most active, and which of your videos are performing best. You can do this for free under Settings and Privacy >, Account >, Switch to Business Account.

Understanding the TikTok Algorithm as a New Account

The TikTok algorithm isn't a mysterious black box, it's a sophisticated system designed to do one thing: keep users on the app as long as possible. It does this by showing people content it thinks they'll love. For a new account, its job is to figure out what your content is about and who might like it.

When you post a video, TikTok first shows it to a small, initial test audience. Based on how this group interacts with your video, the algorithm decides whether to push it to a wider audience. The key signals it looks for are:

• Watch Time &, Completion Rate: This is the big one. How long are people watching your video? Did they finish it? Someone watching your entire 15-second video is a much stronger positive signal than someone scrolling past after 2 seconds. A high completion rate tells the algorithm your content is engaging.
• Shares, Comments, and Likes: Engagement sends powerful signals. Shares are often considered the most valuable, as someone is actively endorsing your content to their own network. Comments are second, showing active participation, followed by likes.
• The "New Account" Boost: New, active accounts often get a slight initial push from the algorithm. TikTok wants to find great new creators. That's why your first 5-10 videos are so important. They are TikTok's first impression of your content quality and consistency.

Your First 10 Videos: Setting the Stage

Since your initial videos serve as your audition for the algorithm, you need to make them count. The goal is to establish your niche and demonstrate that you create content users want to stick around for.

Find Your Niche and Stick to It

The biggest mistake new creators make is posting random videos about everything and anything. One day it's a cat video, the next it's about cryptocurrency. This confuses the algorithm. Ask yourself: what specific value am I providing? Is it comedy for software engineers? Easy 30-minute recipes for busy parents? Style tips for mid-sized bodies?

Batch-Create and Stay Consistent

Success on TikTok is a game of consistency. Don't post one amazing video and then go silent for two weeks. It's better to film 5-10 videos before you ever post your first one. Having a backlog of content ready to go ensures you can post daily for your first week or two, which is critical for signaling to the algorithm that you're a serious creator.

Create for the Platform

Your content must feel native to TikTok. This means no overly polished, corporate-looking ads. It should feel authentic and be formatted for a vertical screen (9:16). Use trending sounds to get an extra boost - scroll your For You Page, see what sounds pop up repeatedly, save them, and incorporate them into your content where it makes sense.

The Art of a High-Performing TikTok Video

An amazing video almost always follows a simple three-part structure: Hook, Story, and Call to Action (CTA). Master this formula, and your viewer retention will improve significantly.

1. The Hook (The First 3 Seconds)

You have less than three seconds to convince someone to stop scrolling. Your opening needs to grab attention immediately. Don't waste time with a slow intro or a generic "hey guys." Here are some powerful hook formulas:

• Start with a bold or controversial statement: "You've been cooking your pasta wrong your whole life."
• Pose a question the viewer wants an answer to: "What if I told you that you could design a logo in 30 seconds for free?"
• Promise a solution to a pain point: "Here are three secrets to falling asleep faster that actually work."
• Use shocking visuals or begin mid-action: Open with a satisfying visual (like an ASMR sound) or start by speaking your first tip right away.

Pair your hook with bold on-screen text to make it even more effective for users watching with the sound off.

2. The Story (The Juicy Middle)

This is where you deliver on the promise your hook made. Keep it concise, fast-paced, and jam-packed with value.

• Use Quick Cuts: Short attention spans demand dynamic editing. Keep your cuts tight and change the camera angle or zoom level every few seconds to hold attention.
• Add Text Overlays: Summarize your main points with on-screen text. It reinforces your message and makes the video easier to follow.
• Be Clear and Direct: Get straight to the point. Viewers came for the "three secrets," so give them the secrets without pointless filler.

3. The Call to Action (The Big Finish)

Tell your audience exactly what you want them to do next. This directly encourages the engagement signals that the algorithm loves. Don't be shy! A simple, powerful CTA can double your engagement.

• "Follow me for more daily marketing tips."
• "Comment which of these surprised you the most!"
• "Share this with a friend who needs to hear it."
• "Let me know what I should cover next in the comments."

TikTok Hashtags and SEO: Become Searchable

TikTok is quickly becoming a visual search engine. Users are no longer just scrolling, they're searching for "healthy dinner ideas" or "how to fix a leaky faucet." Treat your captions and hashtags like you would SEO for a blog post.

A Modern Hashtag Strategy

Forget what you heard years ago. The advice to use generic, massive hashtags like #fyp, #foryoupage, or #viral is outdated. The algorithm already knows the video is for the For You Page. Instead, use a strategic mix of 3-5 relevant hashtags that accurately describe your video:

• 1-2 Broad Hashtags: These are topic-level tags like #personalfinance or #skincare.
• 2-3 Niche Hashtags: These are more specific to your video's content, like #budgetingtips or #acneproneskin. They help TikTok find a more targeted audience for your content.

In-Video SEO

The algorithm is smart. It "watches" and "listens" to your videos. Use relevant keywords directly on-screen with text overlays and say them out loud in your voiceover. If your video is about baking sourdough bread, make sure the words "sourdough bread recipe" appear as text and are spoken clearly. This helps your content show up in search results.

Consistency and Engagement Are Your Long-Term Drivers

Find Your Posting Rhythm

The key to pushing past the initial low-view phase is relentless consistency. For a new account, aim to post 1-3 times per day. This gives the algorithm plenty of data to work with and quickly establishes you as an active creator. Quality is important, but at the start, quantity is how you get feedback, learn what works, and build momentum.

As you get data in your analytics, you'll be able to see the optimal times to post when your followers are most active. But remember, a good video will perform well regardless of when it's posted.

Don't Just Post - Participate!

Social media is a two-way street. Don't just post your video and close the app. Being an active member of the community sends massive positive signals to the algorithm.

• Reply to All Comments: When someone comments, reply as quickly as possible. Ask them a follow-up question to keep the conversation going. Each reply counts as an extra interaction on your video.
• Engage With Others in Your Niche: Spend 15-20 minutes daily interacting with other creators and users within your niche. Find popular videos on hashtags you use, and leave thoughtful comments (not just "nice video"). This puts your profile in front of your ideal audience.

Final Thoughts

Getting views on a new TikTok account isn't about some secret hack or a stroke of luck - it's about a deliberate strategy. By optimizing your profile, creating genuinely valuable content engineered to hold attention, using smart SEO, and consistently engaging with the community, you're giving the algorithm every reason to show your videos to a wider audience.

As you start posting multiple times a day across TikTok, Instagram Reels, and YouTube Shorts, keeping everything organized can become a serious challenge. That's why we built Postbase from the ground up for the reality of short-form video. Our visual planner helps you map out your content weeks in advance, and you can trust that our scheduler will publish your videos reliably, every time. It's the kind of modern tool that helps you stay consistent without the extra stress, freeing you up to focus on creating amazing content.

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