How to Get More Views on Facebook Reels

Getting your Facebook Reels in front of more eyes is absolutely achievable, but it takes more than just posting and hoping for the best. To see real growth, you need a smart approach that combines creative strategy with platform best practices. This guide will walk you through the actionable steps and content pillars you need to increase your Reel views, build a community, and grow your brand organically.

Start with a Strong Hook (The First 3 Seconds Matter Most)

In the world of short-form video, you have about three seconds to either capture someone's attention or lose them to the next scroll. This initial moment is called the "hook," and it's the single most important element of a high-performing Reel. If your intro is boring, the rest of your video - no matter how great - won't get seen. A strong hook piques curiosity and makes the viewer want to know what happens next.

Hooks You Can Use Today:

• Make a bold statement: Start with a surprising or even controversial claim related to your niche. For a fitness coach, this could be, "You've been doing squats wrong your entire life." For a financial advisor, "The #1 budget tip you've heard is a complete myth."
• Ask a question: Pose a direct question that your target audience will instinctively answer or relate to. A parent blogger might ask, "Are you tired of making three different dinners every night?" A marketer might ask, "Ever wonder why your ads aren't performing?"
• Start with the result: Show the amazing final product before you explain the process. A baker could show a beautifully decorated cake before showing the steps. A designer could show the stunning "after" of a room makeover before the "before." This creates an immediate "How did they do that?" moment.
• Use intriguing text overlays: Sometimes simple text can be powerful. Use phrases like "One hack that changed my business" or "You won't believe what happened when I tried this." This sets expectations and builds anticipation for the core information.

The goal isn't clickbait, it's about being direct with the value you're about to deliver. Watch your own scrolling behavior - what makes you stop? That's what you need to replicate in your own content.

Tap Into Trends and Trending Audio (But Make Them Your Own)

Facebook's algorithm actively pushes content that uses trending audio and popular formats. Leveraging these trends is like giving your Reels a built-in visibility boost. But simply copying a trend isn’t enough. The best creators adapt trends to fit their unique niche and brand voice.

How to Find and Use Trends Effectively:

1. Find trending sounds: While scrolling through Reels, look for the little arrow icon next to the audio name at the bottom of the screen. This indicates a track is currently trending. Tap the sound to see how many people have used it and get inspiration for your own take. You can also save audios to use later.
2. Adapt, don't just copy: The "a-ha!" moment for creators is when they realize a dancing trend or a funny audio can be repurposed to talk about their industry. For example, a real estate agent could use a pointing-at-the-screen trend to showcase three common myths about buying a home. An accountant could use a popular lip-sync sound to illustrate client frustrations during tax season. This approach is both relatable and highly contextual.
3. Act fast, but not carelessly: Trends have a short lifespan. When you spot one that's a good fit, try to create your video within a couple of days. However, don't sacrifice quality or force a trend that feels completely misaligned with your brand just because it's popular. Authenticity still wins.

Provide Genuine Value to a Specific Niche

Trying to go viral by appealing to everyone is often a recipe for reaching no one. The most successful accounts don't create general content, they create super-specific content for a dedicated audience. When you solve a distinct problem or provide specific entertainment for a niche group, those people feel seen and are far more likely to engage, save, and share your content. This deep engagement is a huge signal to the Facebook algorithm.

Types of "Value" You Can Offer:

• Educational value: This is a powerful and shareable format. Think quick tutorials, step-by-step guides, myth-busting, or explaining a complex topic in simple terms. A gardener could show how to properly prune tomato plants, a graphic designer could show a 30-second Canva hack.
• Entertainment value: Don't underestimate the power of making people laugh or feel good. Relatable humor, funny skits about your industry, satisfying cleaning videos, or behind-the-scenes content all fall into this category. It’s about building a human connection.
• Inspirational value: Share a success story (yours or a client's), showcase a beautiful transformation, or offer a moment of motivation. This type of content connects with viewers on an emotional level and inspires them to follow your journey.

Before you hit post, ask yourself: "If my ideal follower saw this, would they learn something, feel something, or be entertained?" If the answer is no, it's probably not worth posting.

Nail the Technical Details

Great content can be held back by poor technical execution. Facebook prioritizes a good user experience, which means they're more likely to show Reels that are high-quality and easy to watch.

Checklist for Technical Excellence:

• Video Quality: Always film in high resolution with good lighting. You don't need a professional camera - your smartphone is powerful enough - but standing near a window for natural light makes a massive difference. Avoid blurry, dark, or pixelated footage. And remember to clean your camera lens!
• Shoot in Vertical (9:16): Reels are designed for vertical viewing on phones. Filming horizontally forces the viewer to turn their phone or watch a tiny, cropped video surrounded by black bars. Always shoot and edit in a 9:16 aspect ratio.
• Clear Audio: Viewers are quicker to forgive mediocre video than bad audio. If you're talking, make sure you can be heard clearly. Use an external microphone if you're in a noisy environment, but even a quiet room can produce great results. If you’re just using music, make sure it’s high-quality.
• Use On-Screen Text: A large percentage of users watch videos with the sound off. Use text overlays or captions to convey your key points and make your content accessible to everyone. This also helps with retention, as viewers can read along and absorb your message better.
• Write a Smart Caption: Your caption should add context, not just repeat what's in the video. Ask a question to spark conversation, summarize the main takeaway, and give people a reason to hit the 'more' button.
• Use Hashtags Strategically: Hashtags help Facebook categorize your content and show it to relevant audiences. Don't use 30 generic tags. Instead, a smart mix of 5-8 hashtags is more effective:
  • Broad (2-3): High-volume tags related to your general topic (e.g., #socialmediamarketing, #mealprep).
  • Niche (3-4): More specific tags that describe your ideal audience or the content topic (e.g., #contentcreationtips, #easypaleorecipes).
  • Branded (1): A unique hashtag for your business or a specific series (e.g., #[YourBrand]Tips).

Consistency is Your Ultimate Growth Hack

Hitting "publish" on one amazing Reel and then disappearing for three weeks won't build momentum. Social media algorithms favor accounts that post consistently because it shows you're an active and reliable creator. This doesn't mean you need to post five times a day. It means you need to find a sustainable schedule and stick to it.

The best way to manage this is through batching your content. Set aside a few hours one day a week to plan, film, and edit all of your Reels for the upcoming week. This approach saves a huge amount of time, prevents creator burnout, and ensures you always have content ready to go, even on busy days. Remember, the goal is to build a habit for your audience, when they know they can expect fresh, valuable content from you on a regular basis, they are much more likely to follow and engage.

Encourage & Respond to Engagement

The final piece of the puzzle is community management. When someone takes the time to leave a comment on your Reel, it’s a powerful signal to the algorithm that your content is starting a conversation. Your job is to foster that conversation.

Try to respond to as many comments as you can, even if it's just with a quick "thanks!" or an emoji. Asking questions in your captions is an excellent way to prompt comments. For example, instead of just saying "Here is our new product," you could ask, "What feature are you most excited about?" This transforms a passive announcement into an interactive conversation. The more engagement you get in the first hour of posting, the more likely Facebook is to push your Reel to a wider audience, including the "For You" feeds of non-followers.

Final Thoughts

Getting more views on Facebook Reels is a marathon, not a sprint. It's about consistently applying these strategies: creating strong hooks, adapting trends to your niche, providing genuine value, and engaging with your audience. Stick with it, and you’ll build the momentum you’re looking for.

Once you’ve perfected your content strategy, the challenge becomes managing it all efficiently. At Postbase, we designed our platform to solve this exact problem. Since our tool was built from the ground up for short-form video, we make it simple to plan your entire content calendar, schedule Reels and posts across all your platforms in just a few clicks, and stay consistent without the stress. It streamlines the whole management process so you can focus more on creating and less on the logistics.