How to Get More Viewers on Pinterest

Staring at a flatlining monthly viewers number on Pinterest can be deflating, but that metric doesn't tell the whole story of your account's health. Growing your presence on this powerful visual search engine is about more than just grabbing impressions. This guide walks you through the actionable strategies for attracting more viewers and, more importantly, turning them into engaged followers, website visitors, and customers.

First, What Do Pinterest Viewers Actually Mean?

Before we go any further, it's essential to understand Pinterest's terminology. The "monthly viewers" number displayed on your profile is the total number of times your Pins (including Pins you've saved from other creators) have appeared on someone's screen in the last 30 days. It's a measure of impressions, not unique visitors or followers.

While a high viewer count looks great, it's a bit of a vanity metric. A Pin can be seen by one person ten times, adding ten "views" to your total. The real goal isn't just to get viewed, but to get engagement like saves, comments, and especially outbound clicks that send traffic to your website or an online store.

This guide will help you increase that viewer number, but our focus will be on attracting the right viewers who will actively engage with your content.

Step 1: Build a Strong Foundation with an Optimized Profile

Your Pinterest profile is your brand's digital storefront on the platform. A weak, confusing profile will turn away potential followers before they even see your content. Make your first impression count.

Switch to a Business Account (It's Free!)

If you're still using a personal account, the single best thing you can do is switch to a free Business account. It only takes a minute and unlocks a world of essential tools:

• Pinterest Analytics: See which Pins and boards are performing best, understand your audience demographics, and get real data on what's driving clicks.
• Rich Pins: Automatically sync extra information from your website to your Pins. For example, recipe Rich Pins show ingredients and cook times, while product Rich Pins display real-time pricing and availability.
• Advertising: Gives you the option to run Promoted Pins to target specific audiences and accelerate your growth.

Craft a Keyword-Rich Bio

Your "About" section isn't just a place for a witty one-liner. It's a prime piece of real estate for telling Pinterest's search algorithm what your profile is about. Clearly state who you are, what you offer, and who you're trying to reach. Weave in the primary keywords your ideal audience would use to find you.

Example for a baking blog:

"Simple, from-scratch baking recipes for home bakers. Find easy bread recipes, decadent dessert tutorials, and gluten-free baking inspiration for your kitchen."

This bio includes keywords like "baking recipes," "home bakers," "easy bread recipes," and "gluten-free baking," helping the profile appear in relevant searches.

Remember to Claim Your Website

Claiming your website is a technical step that links your Pinterest account to your domain. This gives you a checkmark on your profile, provides analytics on Pins created from your website (by you or others), and adds your profile picture to any Pin saved from your site, building brand authority.

Step 2: Think Like a Search Engine, Not a Social Network

This is the most critical mindset shift for winning on Pinterest. While it has social elements, at its core, Pinterest is a visual search engine. People use it to find inspiration, solve problems, and plan purchases - just like they use Google. Your job is to make sure your content shows up as the solution.

This all comes down to keyword research.

How to Find the Best Keywords on Pinterest

1. Use the Search Bar: Type in a broad topic related to your niche (e.g., "living room ideas"). Pinterest's autocomplete will immediately suggest longer, more specific keywords that people are actively searching for, like "living room ideas modern farmhouse" or "living room ideas on a budget."
2. Look for the Bubbles: After you search, look at the colorful keyword bubbles that appear just below the search bar. These are modifiers that Pinterest suggests to help users narrow their search. This is Pinterest telling you exactly how people filter their results.
3. Analyze Trending Topics: Use the "Trends" tool (trends.pinterest.com) to see what's gaining popularity. You can filter by region and see how search interest for specific keywords has changed over time. Plan your content around seasonal spikes.

Once you have a list of hyper-relevant keywords, you need to use them everywhere.

Where to Place Your Keywords

• Pin Titles: Use your most important keyword here. Make it a clear, compelling title.
• Pin Descriptions: Write a helpful, user-focused description of 2-3 sentences. Weave in your primary keyword and a few related secondary keywords naturally.
• Board Names: Be specific and use keywords. Instead of "Food," create boards like "30-Minute Weeknight Dinners" or "Healthy Breakfast Recipes."
• Board Descriptions: Each board has a description area. Use it! Write a sentence or two describing the board's purpose, packed with relevant keywords.
• On the Pin Image: A text overlay on your graphic is also scannable by Pinterest's algorithm. For example, text reading "5 Easy Plant-Based Dinners" helps Pinterest categorize the content.

Step 3: Create Visually Compelling Pins that Stop the Scroll

Pinterest is a visual platform first and foremost. Even with perfect SEO, a boring or poorly designed Pin will get ignored. Your goal is to create graphics that stand out in a sea of beautiful imagery.

The Anatomy of a Perfect Pin

• Vertical is a Must: Always use a vertical aspect ratio. The recommended dimension is 1000 x 1500 pixels (a 2:3 ratio). Tall Pins take up more screen space, especially on mobile, and are more likely to be noticed.
• High-Quality Imagery: Use crisp, clear, and well-lit photos or videos. Avoid blurry, dark, or pixelated visuals at all costs.
• Bold Text Overlay: Most users scroll quickly. A bold, easy-to-read text overlay instantly tells them what your Pin is about and why they should click. Use a readable font and create high contrast between the text and the background image.
• Subtle, Consistent Branding: Include your logo or website URL neatly on every Pin. Use a consistent set of fonts and brand colors to build recognition over time. People should eventually be able to identify your Pins without even seeing your name.

Vary Your Pin Formats

Don't just post the same type of Pin every day. Mixing up formats keeps your content fresh and appeals to different parts of the algorithm.

• Standard Image Pins: The classic format. Perfect for driving traffic to blog posts, product pages, or landing pages.
• Video Pins: Motion catches the eye. Short video clips demonstrating a process, showing a product in action, or offering a quick tip perform exceptionally well.
• Idea Pins: These are Pinterest's take on Stories. They are a multi-page format for sharing ideas and tutorials entirely within the Pinterest app. They are fantastic for building followers and on-platform engagement, but they don't have a direct link you can click to leave the platform (though you can add product tags or a general website link at the end). Use them to build brand loyalty and visibility.

Step 4: Pin with Consistency and Strategy

Growth on Pinterest is a marathon, not a sprint. Success comes from a steady, consistent strategy over time.

Create and Pin Fresh Content Daily

Pinterest's algorithm heavily favors fresh content. A "fresh Pin" is defined as a new image or video combination that hasn't been seen on the platform before. This means you should avoid re-pinning the same exact image over and over again. Instead, you can have a single blog post but create 5-10 different Pin graphics for it, each with a slightly different title or design.

The goal is to provide a steady stream of new content for the algorithm. Aim to manually pin or schedule between 3 to 10 fresh Pins per day for steady growth. Dumping 30 Pins one day and then going silent for a week is far less effective than pinning 5 Pins every single day.

Organize Content into Niche Boards

Highly specific, well-organized boards are an SEO powerhouse. They signal to Pinterest exactly what your content is about, which helps your Pins get distributed to the right audience. Think like a user organizing ideas.

Instead of a single board called "Marketing Tips," an agency might have separate boards for:

• "Social Media Branding Ideas"
• "Email Marketing for Small Business"
• "Content Creation Workflow Hacks"
• "SEO Basics for Beginners"

This level of specificity helps both users and the algorithm understand your expertise.

Final Thoughts

Growing your Pinterest audience boils down to a clear, repeatable system: optimize your profile, treat the platform like a search engine with smart keyword usage, create beautiful and valuable vertical Pins, and share them on a regular, consistent basis.

Staying consistent is often the most challenging part, which is why having the right tools can make all the difference. We built Postbase with a visual calendar that helps plan your Pinterest content right alongside your other social media channels, making it simple to manage your whole strategy at a glance. By creating and scheduling your Pin ideas in advance, you can maintain that vital consistency without getting overwhelmed, letting you focus more on creating content that connects.