How to Get More Viewers on Facebook

Getting your content seen on Facebook can feel like shouting into the void, but it doesn’t have to. Growing your viewership is about understanding what people want and how the platform works, then consistently delivering on both. This guide breaks down the practical, actionable steps you can take to stop posting to an empty room and start building an engaged audience that shows up for your content.

Set Your Page Up for Success

Before you worry about content, your Facebook Page needs to be a welcoming and clear destination for potential viewers. A sloppy or incomplete page signals to visitors (and Facebook) that you aren’t serious. Run through this quick checklist.

1. Nail Your First Impression

Your profile picture and cover photo are the first things people see. Make them count.

• Profile Picture: Use a high-resolution logo for a business, or a clear headshot for a personal brand. It should be easily recognizable even at a small size.
• Cover Photo/Video: This is a massive piece of visual real estate. Use a high-quality image that reflects your brand, or better yet, a cover video. A short video can quickly communicate what you’re about, showcase a product, or feature a call-to-action.

2. Complete Every Section

Fill out the “About” section with as much detail as possible. Tell your story, state your mission, and include a link to your website. Make sure your username (the @handle) is simple and consistent with your branding on other platforms. This makes you much easier to find and tag.

3. Optimize Your Call-to-Action (CTA)

Facebook lets you place a prominent CTA button at the top of your page. Don't waste it. Don't just leave it as "Send Message" if that isn't your main goal. Change it to “Shop Now,” “Learn More,” “Book Now,” or “Watch Video” depending on what you want your visitors to do next. A clear directive guides viewers to the next step in their journey with you.

Create Content That Actually Connects

Viewership isn’t about just posting something - anything - every day. It's about posting content that makes people stop scrolling. On Facebook, that means prioritizing connection, entertainment, or education through formats the platform loves.

Video Is the Main Event

It’s no secret: Facebook’s algorithm prioritizes video. If you’re not creating video content, you’re starting at a disadvantage. But not all video is created equal.

• Facebook Live: Live video gets a significant bump in the algorithm. It feels urgent, authentic, and interactive. Use it for Q&,As, behind-the-scenes tours, product demos, or interviews. The real-time comments and reactions are powerful engagement signals that tell Facebook people are interested in your content. Announce your Lives ahead of time to build anticipation.
• Reels and Short-Form Video: Reels are short, entertaining videos designed for fast consumption. They are fantastic for discoverability and reaching new people who don’t already follow you. Think quick tips, satisfying process videos, customer testimonials, or funny, relatable clips that align with your brand.
• Native Longer-Form Video: For tutorials, deep discussions, or storytelling, longer videos (3+ minutes) are perfect. The key here is to hook viewers in the first 3-5 seconds. You’re competing with everything else in the feed, so make your opening compelling. Upload videos directly to Facebook - don’t just share a YouTube link. Facebook gives preferential treatment to content uploaded to its own platform.

Tell a Great Story

People connect with stories, not sales pitches. Share the human side of your brand. Who are the people behind the business? What was a struggle you overcame? Celebrate a customer’s success story. Authentic, behind-the-scenes content builds trust and makes your brand feel relational, not transactional. When people feel connected to you, they’re far more likely to engage with and share your content.

Mix in Other Engaging Formats

While video is critical, a healthy content diet has a bit of variety. Keep your feed fresh with other formats designed to get a response.

• Provoke a Response: Post a high-quality image with a thought-provoking question. Run a poll about a relevant topic. Ask for opinions or advice. The easier you make it for someone to respond, the more likely they are to do so. Every comment and reaction is a positive signal to the algorithm.
• User-Generated Content (UGC): Feature photos or reviews from your customers or community members (with their permission, of course). It makes your supporters feel seen and acts as powerful social proof for new viewers.

Maximize Your Reach and Distribution

Creating great content is only half the battle. You have to make sure it gets seen. This means understanding when to post, where to post, and how to use Facebook’s ecosystem to your advantage.

Find Your Perfect Posting Time

Posting when your audience is most active gives your content the best chance of gaining early momentum. Quick engagement signals to Facebook that your post is worth showing to more people.

How do you find this time? Go to your Page’s Insights >, Posts. You’ll find a chart showing when your followers were online during the last week. Look for the peak times and start experimenting by scheduling posts for those windows. Don't treat this as a one-and-done task, check in on it every month or so, as audience habits can change.

Leverage Facebook Groups

Facebook Groups are one of the most powerful tools for finding a hyper-targeted audience. Don't just spam your links in every group you can find - that’s a fast track to getting banned. Instead, find relevant groups where your ideal audience hangs out and become a valuable member. Answer questions, offer helpful advice, and participate in discussions. Once you’ve established yourself as a helpful community member, you can share your own relevant content. It will be received much better and drive genuine viewers back to your page.

Encourage and Engage With Your Community

Social media is a two-way street. When someone takes the time to comment on your post, reply to them! Answer their questions, thank them for their input, or use an emoji to acknowledge them. This simple act makes people feel heard and encourages them (and others who see it) to comment again in the future.

A community-focused comment strategy includes:

• Asking questions in your captions to spark conversation.
• “Pinning” the best comments to the top of the thread to reward great engagement.
• Replying to comments with another question to keep the conversation going.

Analyze and Refine Your Strategy

You can’t improve what you don’t measure. Getting more viewers requires paying attention to what's working and what isn’t, then doing more of the former.

Know Which Metrics Matter

Navigate to your Page's Insights tab. It can feel overwhelming, but you only need to focus on a few key things to start.

• Reach: This is the total number of unique people who saw your post. Is this number generally going up or down over time?
• Engagement Rate: This is the percentage of people who saw a post and reacted, commented, liked, or shared it. A high engagement rate is one of the strongest indicators of what your audience wants to see. Look at your top posts by engagement to find patterns.
• Video Metrics: For videos, pay attention to Average Watch Time and your Audience Retention graph. Where are people dropping off? This data tells you exactly which parts of your videos are losing attention so you can make your next ones better.

Double Down on What Works

Once a month, look at your best-performing posts. Was it a specific topic? A format (like a Reel or a Live)? A certain tone? Whatever it is, make more of it. If your audience loved a tutorial video, plan a series. If a simple question-and-answer post got tons of comments, make it a weekly feature.

Don't be afraid to repurpose winners. You can turn key points from a popular long-form video into a Reel, an image quote, or a poll. Your audience is always changing, and most people didn't see it the first time. Extract as much value as you can from the content that has already proven itself.

Final Thoughts

Growing your Facebook viewership is a marathon, not a sprint. It boils down to creating valuable, engaging content consistently, understanding what resonates with your audience by looking at your data, and actively participating in the communities you want to serve.

Executing that consistent strategy - planning content, scheduling posts for peak times, analyzing performance, and managing comments - can quickly become a full-time job. We ran into this problem ourselves over the years, juggling multiple tools and spreadsheets just to keep things on track. That's why we created Postbase, a simple, modern platform that organizes everything in one place. With our visual content calendar, all-in-one engagement inbox, and straightforward analytics, you can manage your entire presence without the overwhelm, giving you more time to focus on creating the content your viewers love.