How to Get More Likes on a Facebook Business Page

Gaining likes on your Facebook Business Page isn't a vanity metric, it's about building a dedicated audience that trusts your brand, engages with your content, and ultimately becomes customers. This guide breaks down actionable, no-fluff strategies you can implement today to grow your page's following and create a thriving community.

Optimize Your Page to Attract the Right Followers

Before you run a single ad or even post your first piece of content, your page needs to look professional and welcoming. Think of it as your digital storefront. If it’s incomplete or messy, people won’t stick around. A well-optimized page builds credibility and makes a great first impression.

Nail Your Profile and Cover Photo

Your profile and cover photos are the first things people see. They need to be clear, high-quality, and instantly communicate what your brand is about.

• Profile Picture: For most businesses, this should be your logo. Make sure it's a high-resolution square image that's easily recognizable, even at a small size (like when it appears next to a comment). A fuzzy, pixelated logo looks unprofessional.
• Cover Photo/Video: This is your chance to show some personality. Use a cover photo that showcases your products, your team, your physical location, or the feeling your brand wants to evoke. Even better, use a cover video to grab attention immediately. A coffee shop could have a short video of a latte being poured, while a marketing agency could show a quick reel of their team at work.

Complete Every Section of Your "About" Page

The "About" section is prime real estate - don't neglect it. This is where potential followers go to learn who you are, what you do, and why they should care. A fleshed-out "About" section also helps Facebook understand your business, which can improve your visibility in search results.

• Story: Tell the story behind your business. What problem do you solve? Who are the people behind the brand? Be authentic and relatable.
• Contact Info: Make it easy for people to get in touch. Include your website, email address, phone number, and physical address if you have one.
• Category: Choose the most accurate category for your business to help Facebook show your page to relevant audiences.

Claim Your Custom URL

By default, Facebook will assign your page a long, clunky URL with a string of numbers. Editing this is a simple but important step. A custom URL (also known as a vanity URL) like facebook.com/YourBusinessName is much easier to remember, looks more professional on business cards and marketing materials, and helps with brand consistency. You can set this up in your Page's settings.

Create Content That People Actually Want to Like and Share

A pretty page is useless without great content. Your goal isn't just to talk about your brand, it's to start conversations, offer real value, and give people a reason to follow you. The right content can turn casual visitors into loyal fans.

Post With Your Audience in Mind

Knowing who you're talking to is half the battle. Before you post anything, think about your ideal customer. What are their interests? What problems are they trying to solve? What kind of content do they enjoy? You can find valuable information in your Page's "Insights" tab, which shows you the demographics of your current followers, including their age, gender, and location. Use this data to create content that speaks directly to them.

Mix Up Your Content Formats

Posting the same type of content over and over gets boring. Keep your feed fresh and engaging by using a variety of formats. Facebook’s algorithm loves diversity, and so does your audience.

• Video Content: This is the top performer on Facebook right now, especially short-form video. Don't overthink production. You can use your phone to create engaging Reels showing behind-the-scenes glimpses, product demonstrations, quick tips, or customer testimonials. Facebook Live is another powerful tool for real-time engagement, perfect for hosting Q&,As or special announcements.
• High-Quality Images: Strong visuals stop people from scrolling. This includes professional photos of your products, user-generated content (UGC) from happy customers, funny memes that are relevant to your industry, or well-designed infographics that share helpful stats.
• Interactive Posts: Get your audience involved! Ask questions, create polls ("Which new flavor should we launch next?"), or post "fill-in-the-blank" updates ("My go-to coffee order is ________."). These simple posts generate a ton of comments and make your followers feel like part of the conversation.

Follow the 80/20 Rule

Your Facebook Page shouldn't be a non-stop commercial. A great rule of thumb is the 80/20 rule: 80% of your content should be valuable, entertaining, or educational for your audience, while only 20% should be directly promotional. People will tune you out quickly if all you do is sell. By providing helpful content consistently, you build trust and goodwill, making your followers much more receptive when you do share a promotion or a new product.

Post Consistently and at the Right Times

Consistency is more important than frequency. It’s better to post three high-quality updates per week than seven low-effort ones. Check your Facebook Page Insights to see when your followers are most active online, and schedule your posts to go live during those peak times. This simple step can dramatically increase the initial reach and engagement your posts receive.

Go Beyond the 'Post and Pray' Method

Creating great content is Step 1, but you also need to proactively get it in front of new people. Here are a few ways to extend your reach beyond your existing followers.

Invite People to Like Your Page

Let's start with the easiest win. When someone likes one of your posts but doesn't yet 'Like' your page, Facebook often gives you the option to send them an invitation. It’s a simple, non-intrusive way to convert someone who already appreciates your content into a dedicated follower. Also, don't forget to invite your personal network of friends and family who would genuinely be interested in supporting your business.

Engage in Relevant Facebook Groups

Facebook Groups are powerful communities centered around specific interests. Find groups where your ideal customers are hanging out and participate genuinely. Do not spam the group with links to your page. Instead, offer helpful advice, answer questions, and contribute to discussions. If your page name is your business name, people will naturally notice you. This positions you as an expert and an authentic member of the community, driving organic interest in what you do.

Cross-Promote Your Page

Your Facebook Page shouldn't live in a silo. Promote it everywhere your brand has a presence:

• Add a link to your email signature.
• Place a "Follow us on Facebook" button prominently on your website.
• Link to your Facebook page in your bio on Instagram, X, TikTok, and LinkedIn.
• Include your custom Facebook URL on business cards and other physical marketing materials.

Run a Contest or Giveaway

Everyone loves free stuff. A well-run contest can be a powerful way to generate a burst of new likes and engagement. Host a giveaway with a prize that’s directly related to your business (like a gift card or one of your products). To enter, you can ask people to 'Like' your page and the contest post. This ensures you’re attracting followers who are genuinely interested in what you offer, not just people chasing any freebie.

Engagement Fuels Growth: Build a Real Community

The Facebook algorithm rewards engagement. Pages with lively comment sections get more visibility, which in turn leads to more followers. Focus on building connections, not just collecting "likes."

Respond to Everyone

When someone takes the time to leave a comment on your post or send you a message, acknowledge it. Reply to every single comment, even if it’s just with a simple "Thanks!" or an emoji. This makes people feel heard and valued, encouraging them to interact with your content again in the future. It’s a simple act of customer service that goes a long way.

Tag Other Businesses and People

Collaborating with other non-competing businesses in your area can introduce your page to a whole new audience. If you share a post featuring another business or customer, be sure to tag their page. This sends them a notification, and they're highly likely to share your post on their own page, crediting you and exposing you to their followers.

When to Use Paid Ads for Page Likes

Organic strategies are fantastic for long-term growth, but if you want to accelerate the process, investing in paid advertising is the most direct route.

Run a Targeted Page Likes Campaign

Facebook Ads Manager has a specific campaign objective called “Page Likes.” This is designed to get your page in front of people who are likely to follow you. However, the most important part of this is targeting. Don’t just target a broad demographic. Use Facebook’s detailed targeting options to reach people based on their interests, behaviors, and location. It's better to get 100 highly engaged likes from your ideal customers than 1,000 cheap likes from people who will never interact with your content or purchase from you.

Final Thoughts

Growing your Facebook Business Page comes down to a consistent combination of optimizing your foundation, creating value-driven content, promoting your page proactively, and engaging with your audience. Treat your page as the community hub for your brand, not just a billboard for your products, and you'll attract followers who stick around for the long haul.

Juggling all these moving parts - creating diverse content, timing your posts, and engaging with comments - can be a lot to handle. As marketers ourselves, we know how tough it can be to keep all those plates spinning, which is why we built Postbase. Our visual calendar helps you plan all of your content types across every platform, making it easy to see gaps in your schedule and maintain consistency. You can schedule everything in advance to hit those perfect posting times, and our unified inbox collects all your comments and messages in one place, so engaging with your growing community feels manageable, not overwhelming.