How to Get More Comments on TikTok

Getting more comments on TikTok is about creating videos that spark conversation, and the tactics for doing so are easier than you might think. A lively comment section is one of the most powerful signals you can send to the TikTok algorithm, helping your videos reach new audiences and building a dedicated community around your content. This guide provides actionable strategies you can start using today to encourage more interactions and turn your comment section into a bustling hub of activity.

Why More TikTok Comments Matter (It's Not Just a Vanity Metric)

While seeing hundreds of likes is great, comments are where the real magic happens. They represent a much deeper level of engagement. When someone takes the time to stop scrolling, think, and type out a response, they’re invested in your content. Here’s why this is so important:

• Algorithm Fuel: Comments are a powerful indicator of high engagement. The TikTok algorithm sees an active comment section and interprets it as a sign that your video is valuable and interesting, motivating it to push your content to a wider audience on the For You Page (FYP).
• Community Building: Your comment section is where followers stop being just viewers and start becoming a community. It’s a space for inside jokes, shared experiences, and genuine connections between you and your audience.
• Direct Feedback: Comments are a goldmine of audience insights. Pay attention to what people are saying. They’ll tell you what they love, what they want to see more of, and what questions they have. This is free market research you can use to refine your content strategy.

Strategies to Spark Conversations and Get More Comments

Getting more comments isn’t about luck, it's about being intentional. Here are proven strategies for creating content that naturally invites people to join the conversation.

1. Bake Conversation Starters Directly into Your Video

The easiest way to get an answer is to ask a question. Don't leave it to chance - prompt your viewers to respond directly within the video itself using text overlays, visuals, or your voiceover.

• Ask Open-Ended Questions: Avoid simple "yes" or "no" questions. Instead, ask things that require a thoughtful response. For example, a travel creator could ask, "What’s the one place you think is completely overrated?", while a food creator might ask, "What’s a food combination you love that other people think is weird?"
• Share a Relatable (or Controversial) Opinion: People love to share their own takes and agree or disagree with others. Stating a strong, niche-specific opinion like "Hotdogs are sandwiches" or "Star Wars prequels are better than the sequels" can light up your comment section. Just be prepared to engage respectfully with the debate you’ve started!
• Create “This or That” Content: Set up a simple binary choice related to your niche. A fashion creator could compare two outfits and ask, "Which one are you wearing on a first date?" A business coach could present two marketing strategies and ask, "Bootstrapping or VC funding? Tell me your experience below." This format is easy for viewers to engage with quickly.
• Use Storytelling to Your Advantage: Tell a compelling story but end it on a cliffhanger. Encouraging viewers to guess what happens next in the comments not only boosts engagement on the first video but also builds hype for your "Part 2."

2. Write Captions That Demand a Reply

Your video might hook them, but the caption is your last chance to convince them to comment before they scroll away. Use this space wisely.

• The Direct Question Approach: This is a classic for a reason. Your caption can directly complement your video. If your video is a tutorial on baking sourdough, your caption could be, "What’s the biggest struggle you’ve had with baking? Ask me anything in the comments!"
• Reinforce Your Call to Action (CTA): Don’t be shy about telling people exactly what you want them to do. Phrases like, "Let me know your thoughts in the comments," or "Tell me which one was your favorite!" are simple but surprisingly effective.
• Spotlight an "Intentional Mistake": This is a slightly mischievous but incredibly effective tactic. Include a small, non-critical mistake in your video (e.g., a cooking video that mispronounces an ingredient or a DIY video where a tool is held backward). Viewers love to feel smart and helpful, and they will rush to the comments to "correct" you. Use this one sparingly and only with harmless details, as you want the engagement to feel fun, not deceptive.

Make sure your captions aren't just an afterthought. They should play an active role in starting the discussion your video was meant to create.

3. Master the Art of Active Community Management

A thriving comment section needs a moderator and a leader: you. Simply posting a video and walking away is a huge missed opportunity. Active engagement tells your audience that you see them and value their input.

Reply to comments - especially early ones.

When you post a new video, try to set aside 15-30 minutes to engage with the first wave of comments. This immediate feedback loop encourages more people to join in and shows the algorithm that your post is fostering discussion right from the start.

Ask follow-up questions in your replies.

Don't just "heart" a comment or reply with a simple "Thanks!" Keep the conversation going. If someone says, "I love this recipe!" you can respond with, "That's awesome! Are you planning on trying it yourself this week?" Every reply is a chance to deepen the connection.

Use TikTok's "Reply with Video" Feature.

This is arguably one of the most powerful engagement tools on the platform. When someone asks a great question or leaves an interesting comment, instead of typing a reply, you can create an entirely new video response. This does a few amazing things:

• It validates the original commenter, making them feel seen and heard.
• It provides another piece of content for your page, directly addressing something your audience cares about.
• It signals to everyone else that you're actively listening, which incentivizes them to leave thoughtful comments in the hopes of getting a video reply, too.

Pin thoughtful or popular comments.

Pinning a great comment to the top of your comments section rewards the user who left it and sets the tone for future discussions. You can pin a funny comment to show off your community's sense of humor, or you can pin a thoughtful question to encourage more substantial conversations.

4. Leverage Native TikTok Features

TikTok gives you built-in tools designed to foster interaction. Make sure you’re using them.

• Q&A Feature: Turn on the Q&A feature in your creator settings. This allows viewers to turn their comments into formal questions, which you can then answer with video replies. It organizes your audience's curiosity and gives you a never-ending source of content ideas that you know your followers want to see.
• Duets and Stitches: Engaging with other creators' content via Duets or Stitches puts your video in front of a new audience. When you stitch someone’s hot take or duet a viral video to add your point of view, you invite both your audience and theirs to weigh in on the conversation.
• Use Engaging Stickers: Stickers like polls and quizzes in your videos give viewers a quick, low-effort way to interact. You can follow this up with a call to action in your caption, like, "Vote in the poll, then tell me why you chose that answer in the comments!"

5. Post When Your Audience is Actually Online

This final tip is straightforward but often overlooked. You could create the most conversation-ready video in the world, but if you post it when most of your followers are asleep, it won’t get the immediate traction it needs.

To find your optimal posting times:

1. Go to your TikTok profile and tap the three lines in the top right corner.
2. Select Creator Tools, then Analytics.
3. Navigate to the Followers tab.
4. Scroll down to the Follower activity section. This will show you the exact days and hours your audience is most active on the app.

Schedule your posts for these peak times to maximize eyeballs and initial engagement, including those first crucial comments.

Final Thoughts

Increasing comments on your TikTok videos boils down to two main ideas: being intentional about creating opportunities for conversation and actively participating in the community you're building. By asking questions, sharing opinions, and engaging with replies, you can turn your comment section from a quiet space into a dynamic forum that fuels your account's growth.

Replying to every comment might seem easy at first, but as your account grows, it can become overwhelming to manage across different platforms. At Postbase, we designed our unified inbox specifically to solve this problem. All your comments and DMs from TikTok, Instagram, and more funnel into one clean feed, so you can respond quickly, assign conversations to teammates, and never miss an opportunity to engage a follower without constantly switching between apps.