How to Pin a Comment on TikTok

Pinning a comment on TikTok is more than just a small feature, it's a powerful tool for directing the conversation, highlighting hilarious replies, or answering questions before they're even asked. This guide will walk you through exactly how to pin a comment, why you should take advantage of this feature, and some creative strategies to make your pinned comments work harder for you and your brand.

Why You Should Pin a Comment on TikTok (The Strategic Value)

In the fast-moving world of TikTok, the comment section is where community is built, questions are asked, and first impressions are formed. Your pinned comment is often the very first interaction other users will see after watching your video. It sets the tone for the entire conversation. Think of it as the headline for your comment section - it has the power to shape the entire narrative.

Before we get into the step-by-step instructions, let's look at the strategic reasons why this simple action can be so impactful for creators and brand builders:

• Control the Conversation: You can guide the discussion by featuring a comment that supports your video’s message or fosters a positive environment. Pinning a thoughtful or supportive comment can discourage negativity and set a welcoming tone for new viewers.
• Answer FAQs Instantly: If you post a recipe video, pin a comment with the ingredient list. If you feature a specific product, pin a comment clarifying where to get it. This saves you time answering the same question repeatedly and provides immediate value to your audience.
• Boost Engagement: You can pin a comment that asks a provocative question to spark more replies and debate. For example, pinning "I disagree, here's why..." or "What's everyone's favorite part?" can turn passive viewers into active participants.
• Add Extra Context or a CTA: Sometimes, you forget to add a detail in the video or your caption is already too long. You can add a correction, an update, or a direct call-to-action (like "Check the link in bio for more!") in your own comment, and then pin it to the top.

Pinning isn’t just an organizational tool, it's a way to actively manage your community and guide your audience’s experience. Now, let’s get into how to do it.

How to Pin a Comment on TikTok: A Step-by-Step Guide

The process of pinning a comment couldn’t be simpler. You can pin a comment from another user or one you've written yourself. Here’s a breakdown of the three simple steps to follow.

Step 1: Open Your Video and Find the Comment

Navigate to your TikTok profile and open the video that has the comment you want to feature. Tap on the comment bubble icon on the right side of the screen to open up the comments section. Scroll through the replies until you find the perfect one to highlight - whether it’s funny, informative, or a glowing review.

Step 2: Press and Hold the Comment

Once you’ve found the comment, press your finger down on the comment itself and hold for a second or two. This action will bring up a small pop-up menu with several options.

Step 3: Select 'Pin Comment'

From the menu that appears, simply tap on “Pin comment.” TikTok will ask you to confirm your choice. Once you do, the comment will instantly jump to the top of your comments feed.

That’s it! The comment is now permanently fixed to the top for every viewer to see.

What Happens After You Pin a Comment?

Once you’ve locked in your chosen comment, a few things happen automatically:

• It Appears First: The comment now sits at the very top of your comments section, directly below your video's original caption.
• It Gets a "Pinned" Label: The comment will be clearly marked with a small pin icon and the label “Pinned” so other users understand why it's at the top.
• The User Is Notified: The person who originally wrote the comment will receive a notification telling them, "[Your Username] pinned your comment." This is a fantastic way to reward and acknowledge an engaged follower, making them feel seen and appreciated.
• One Pin Per Video: You can only have one comment pinned at a time per video. If you decide to pin a new comment, it will automatically replace the old one. The previously pinned comment will return to its original spot in the feed, sorted by date.

5 Creative Strategies for Pinning Comments on TikTok

Knowing how to pin a comment is just the first step. The real fun comes from using this feature strategically. Here are five creative ways to use pinned comments to grow your brand and connect with your audience.

1. Pin Your Own 'P.S.' Comment

This is one of the most versatile tactics. Sometimes your caption doesn't leave enough room for all the information you want to share. Instead of cluttering it up, post the video and then immediately leave your own comment with the extra information and pin it.

Example: You post a tutorial for a DIY home project. Your pinned comment could be: "P.S. All the tools and paint colors I used are listed in my blog post! Hit the link in my bio for the complete shopping list."

Why it works: It provides immediate value and drives traffic to another platform without interrupting the flow of the main caption.

2. The E-commerce Product Spotlight

For brands and businesses, the comment section is full of buying signals. When a user asks a question about a product in your video, that’s your chance to not only answer them but also to educate every other potential customer.

Example: A clothing brand posts a video of a model wearing a new jacket. A user comments, "I love that jacket! Is it available in other colors?" The brand pins that comment and replies: "Great question! Yes, it also comes in black and olive green. You can see them all by tapping the orange shopping cart icon in this video or visiting our shop through the link in our bio!"

Why it works: You're using an organic customer question to provide information and a clear path to purchase, turning a simple interaction into a sales opportunity.

3. "Continue the Story" Engagement Bait

Ignite your community’s creativity by pinning a comment that kicks off a story or a prompt related to your video. This is an extremely effective way to boost comment count and signal to the TikTok algorithm that your content is highly engaging.

Example: You post a video with a caption like, "The weirdest thing happened to me at the grocery store today..." Then, you immediately leave and pin an incomplete comment like: "And then I looked down and saw..." an invitation for others to finish your story. Or you can pin a follower’s funny opening line.

Why it works: It turns a static video into an interactive game, encouraging users to come back to read new replies and add their own contributions.

4. The Low-Key Brag (Social Proof)

Word-of-mouth is still the most powerful form of marketing. When someone leaves a comment raving about their experience with your brand, your service, or your advice, make it the first thing everyone else sees. Let your community do the selling for you.

Example: A career coach shares tips for job interviews. A follower comments, "I used your 'STAR method' tip in an interview last week and I just got the job offer! Thank you so much!" Pinning this is non-negotiable.

Why it works: A real user's success story is far more convincing than anything you could write about yourself. It builds immediate credibility and trust.

5. The Controversy Pin

This one comes with a small warning: use it wisely and stay on-brand. If your content is designed to prompt discussion and debate, pinning a well-reasoned opposing viewpoint can actually fuel a healthy and engaging conversation. It shows you're open to different perspectives and not afraid of a little debate.

Example: You post a video with a hot take, such as "Pineapple DOES belong on pizza." Look for a comment from a user that playfully argues against it, like “This is a culinary crime. Prove me wrong." Pinning it invites others to jump in and defend their position.

Why it works: Healthy debate drives huge engagement. By highlighting a respectful counter-argument, you signal that your page is a place for passionate discussion, not an echo chamber.

How to Unpin a Comment on TikTok

Changed your mind or found a better comment to feature? Unpinning is just as easy as pinning.

1. Find your currently pinned comment at the top of the feed.
2. Press and hold the comment just like you did before.
3. From the pop-up menu, select “Unpin comment.”

The comment will instantly be unpinned and will return to its original place in the comment history.

Final Thoughts

Pinning a comment on TikTok is a simple technical skill, but its strategic application can have a significant impact on your content's reach and your community's health. By carefully selecting what you feature at the top of your comment section, you can direct the narrative, provide instant value, and build stronger relationships with your audience.

Strategically pinning comments is a smart piece of the much larger puzzle of community management. We know that as you grow, keeping up with replies, questions, and DMs across TikTok, Instagram, and all your other platforms can feel overwhelming. That’s why we built our unified inbox in Postbase to bring all those conversations into one place, so you can manage your community and engage with your audience without constantly switching apps.