How to Add Social Media Icons to an Email Signature
Enhance your email signature by adding social media icons. Discover step-by-step instructions to turn every email into a powerful marketing tool.

Sharing a specific link from LinkedIn, whether it’s your profile, a company page, or a particular post, is a fundamental task for building your professional network. You might need it for your email signature, a business card, or to share a great piece of content on another platform. This guide breaks down exactly how to get any LinkedIn link you need, quickly and without any confusion.
Your personal profile link is your digital business card. It's the central hub for your professional identity. Sharing it allows potential employers, clients, and collaborators to find you easily. Here’s how to grab it and even make it look more professional.
linkedin.com/in/yournamehere). This gets rid of the random numbers and characters, making it much better for resumes and business cards.Pro Tip: A custom URL like linkedin.com/in/jane-doe-marketing looks far more professional and is easier for people to remember than a default one like linkedin.com/in/jane-doe-a1b2c3d4. Take the 30 seconds to customize it, it's a small detail that makes a big difference.
If you manage a business presence on LinkedIn, you'll constantly need the link to your Company Page to promote it in marketing materials, newsletters, and on your website. Finding it is straightforward.
linkedin.com/company/your-company-name.This link is essential for driving followers to your page, so keep it handy for all your promotional efforts.
Ever create a fantastic post and want to share it outside of LinkedIn? Or maybe you want to reference a previous post in a new one or save an important announcement. Here's how to grab the direct link to any post.
This process works the same on both desktop and the mobile app, making it incredibly easy to share specific, valuable content across different channels. For example, you could share the link in a company Slack channel to celebrate a team accomplishment or include it in an email newsletter to showcase a recent update.
Most people just need to link to a profile or a post. However, LinkedIn has other useful sections you might want to share, like articles or groups. Here's how to find links for those less common but still important areas.
LinkedIn isn't just about profiles and posts. If you've published a long-form article or manage a community group, sharing direct links is an effective way to drive engagement and highlight your expertise or community.
Publishing articles on LinkedIn is a powerful way to establish thought leadership. Once published, getting the link is easy. Navigate to the article itself from your profile's activity section. Once the article page is open, the full URL is right in your browser's address bar. Just copy and paste it like any other webpage link.
For community managers, sharing a group link is how you grow your membership. Go to the main page of your LinkedIn Group. The group’s unique URL will be in the browser's address bar. Copy it from there, and you're ready to invite new members through email, social posts, or on your website.
Getting the link is the first step, sharing it strategically is what drives results. Just dropping a bare link is functional, but you can do much better. Here’s how to make your link-sharing more effective and professional.
Never just paste a link, especially in a LinkedIn post or a message. Tell your audience why they should click it. What value will they get? Are you sharing an insightful article, a job opening, or a portfolio of your work? A short, compelling introduction makes all the difference.
There's an ongoing debate about whether posting a link directly in a LinkedIn post reduces its reach. The theory is that LinkedIn prefers to keep users on its platform, so posts with external links may be shown to fewer people. While the algorithm is always changing, professionals have developed two main strategies.
Turn your LinkedIn profile into a networking tool that works for you even when you're offline. Here are the most valuable places to put your custom profile URL:
While your customized LinkedIn URL is already clean, for sharing external articles or resources, long URLs can look messy. Tools like Bitly or TinyURL can shorten them. The bonus of using a service like Bitly is that it can also track click-through rates, giving you insight into how many people are actually engaging with the links you share.
Grabbing a link to your personal profile, a company page, or a specific post on LinkedIn is a quick, painless process once you know where to look. By creating a custom vanity URL for your profile and always adding context when you share, you elevate a simple link into a powerful tool for professional branding and networking.
As we know, being consistent with sharing valuable content on platforms like LinkedIn is foundational to building an audience and professional brand. Planning and scheduling your posts ahead of time can be a game-changer for staying consistent without the stress. Using our visual calendar in Postbase, you can map out all of your content for LinkedIn and all your other platforms in one go. You can draft all your posts, get a bird’s-eye view of your week, and trust that everything will go out exactly when you want it to, giving you more time to focus on creating great content instead of juggling different platforms.
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