How to Get a Link in Bio on TikTok

Adding a clickable link to your TikTok bio is one of the most effective ways to drive your followers to your website, blog, online store, or other social channels. It turns your profile from just a content hub into a genuine traffic driver. This guide walks you through the exact steps to unlock and add a link to your TikTok bio, plus strategies to make that little link work as hard as possible for your brand.

Why a TikTok Link in Bio is a Game-Changer

Unlike other platforms where linking out is straightforward, TikTok is more reserved with its external links. You can't just drop a clickable URL in a video description or comment, the bio is your one dedicated, permanent spot. This makes it incredibly valuable digital real estate.

For creators, entrepreneurs, and marketers, this single link is the bridge between the TikTok ecosystem and your business goals. It’s how you convert engaged viewers into:

• Website Visitors: Funnel traffic directly to your blog, portfolio, or company homepage.
• Email Subscribers: Direct followers to a landing page to grow your email list.
• Customers: Link to your Shopify store, an Etsy page, or a specific product you’re promoting.
• Followers on Other Platforms: Cross-promote your YouTube channel, Instagram profile, or new Threads account.

Without that link, your TikTok is an island. With it, it becomes a powerful hub connected to every other part of your online presence, giving you a way to monetize your audience and build a brand that lives beyond the For You Page.

How to Qualify: The Key to Unlocking the Link Feature

Not every TikTok account has the link-in-bio option right away. In the past, there was a requirement of hitting 1,000 followers to get the feature on a personal account. While that can still sometimes unlock the feature, there is a much faster, easier, and more reliable way available to everyone, regardless of follower count: switching to a Business Account.

Making this switch is free, instant, and the officially supported method from TikTok for accessing business-focused features, including the website link.

Step-by-Step: How to Switch to a TikTok Business Account

Ready to get started? The process takes less than a minute. Just follow these simple steps inside the app:

1. Go to Your Profile: Open TikTok and tap the "Profile" icon in the bottom-right corner.
2. Open Settings: Tap the three horizontal lines (the "hamburger" menu) in the top-right corner to open the "Settings and privacy" menu.
3. Select "Account": Tap on the first option, "Account."
4. Switch to Business Account: Inside the account menu, tap on "Switch to Business Account."
5. Follow the Prompts: TikTok will guide you through a few screens explaining the benefits of a Business Account (like analytics and the website link). Hit "Next" through these screens.
6. Choose a Category: Select a category that best describes your account or business (e.g., "Blogger," "Personal Brand," "Retail"). This helps TikTok tailor content and tools for you. Once you’ve chosen, tap "Next."
7. Decision Time: Add an Email (Optional): TikTok will give you the option to add a public business email to your profile. You can add one now or tap "Skip."

And that’s it! You now have a Business Account. The "Website" field should now be available on your profile editing screen.

A quick note on Business Accounts: While you gain access to analytics and the website link, you may lose access to parts of the commercial music library due to licensing restrictions. Many popular sounds and trending audio will still be available, but this is something to keep in mind if your content heavily relies on using a wide range of popular songs.

How to Add the Link to Your Bio: Step-by-Step

Now that you’ve switched to a Business Account, the final step is actually adding your URL. Here's exactly where to find the field and how to do it.

1. Return to Your Profile: If you’re not there already, go back to your main profile page.
2. Tap "Edit Profile": Find and tap the "Edit profile" button located right below your profile picture and follower counts.
3. Find the "Website" field: Scroll down slightly. You should now see a field labeled "Website." If you had a personal account before, this field was not there.
4. Add Your Link: Tap on "Add your website." Copy and paste the full URL you want to use. Make sure it includes the `https://` prefix.
5. Save Your Changes: Tap the "Save" button in the top-right corner.

Go back to your profile, and you’ll see your new clickable link displayed proudly beneath your bio description. Congratulations, you've officially upgraded your TikTok profile!

Best Practices: Making Your Link Work for You

Just having a link isn't enough, you need a strategy to get people to click it. Here are some pro tips to maximize every visitor you send from TikTok.

1. Use a Link-in-Bio Tool

One challenge with TikTok is that you only get one link. What if you want to promote your latest YouTube video, your online store, and your newsletter all at once? That’s where link-in-bio tools come in.

Services like Linktree, Beacons, or Koji let you create a simple, mobile-friendly landing page that houses multiple links. Instead of putting `yourwebsite.com` directly in your bio, you put your unique link-in-bio page URL there.

When a user clicks it, they’re taken to a custom page where they can choose their destination:

• "Shop My Latest Collection"
• "Watch My Newest YouTube Video"
• "Subscribe to My Weekly Newsletter"
• "Read My Free E-Book"

This approach turns your single link into a gateway to all your most important content, removing friction and helping your followers find exactly what they’re looking for.

2. Add a Strong Call to Action (CTA) in Your Bio

Don’t just assume people will see the link and know what to do. Guide them! Use the last line of your text bio to point people directly to your link with a clear call to action and an emoji.

Examples:

• "👇 Shop my cozy home favorites here 👇"
• "⬇️ Grab your free weekly meal plan! ⬇️"
• "My full tutorials are on my YouTube channel! 👇"

3. Mention Your Link in Your Videos

The most effective way to drive clicks is to actively promote your link within your content. The "link in bio" phrase is practically universal at this point.

• Verbal Callouts: End your videos by saying, "...if you want to get one for yourself, check out the link in my bio!"
• Text Overlays: Add text graphics to your video that say "Link in Bio to Shop" or "Full Recipe Linked in Bio."
• Sticker Text: Use TikTok's native text stickers to draw attention to the link.

This tactic connects a specific piece of content directly to a relevant action, making the click-through feel natural and timely for the viewer.

4. Keep the Link Clean and Relevant

Make sure the URL you use is clean, short, and trustworthy. Long, clunky URLs with a random string of characters can sometimes look spammy. If you're not using a link-in-bio tool, consider a URL shortener like Bitly to create a cleaner or branded link.

Most importantly, ensure the destination of your link matches the expectation you set. If your video is about a particular product, the top button on your link-in-bio page should take users directly to that product page - not your homepage where they have to go searching for it.

Final Thoughts

Getting a link in your TikTok bio is a simple process - just switch to a free Business Account and paste in your URL. This tiny addition transforms your profile into a powerful tool for driving traffic, generating leads, and building your brand far beyond the confines of the app.

Once you’re driving traffic from TikTok to your other content hubs, keeping your content schedule organized becomes the next challenge. At Postbase, we designed a simple, modern social media management tool precisely for this. We help you plan all of your TikToks, Reels, and Shorts in one visual calendar so you can see your entire content strategy at a glance, ensuring all your posts work together to get people clicking that crucial link in your bio.