How to Get Coaching Clients on Pinterest

If you think Pinterest is just for planning weddings and finding dinner recipes, you're missing out on one of the most powerful platforms for attracting high-ticket coaching clients. Unlike the fleeting nature of other social media, Pinterest acts as a visual search engine where your ideal clients are actively looking for solutions to the exact problems you solve. This guide will walk you through, step by step, how to turn Pinterest from a passive vision board into an active client-generating machine for your coaching business.

Why Pinterest is a Goldmine for Coaches

Before we get into the "how," it's important to understand the fundamental difference between Pinterest and other platforms like Instagram or Facebook. Instagram is a social platform, people scroll to see what their friends are up to and get entertained. Pinterest is a discovery engine, people go there to search, plan, and take action. Their mindset is future-focused. They are searching for ideas and solutions for their life, business, or health - the very areas where a coach provides immense value.

Here’s what that means for you:

• Intent-Driven Users: A potential client searching "how to overcome self-doubt" on Pinterest is a much warmer lead than someone just scrolling past a motivational quote on Instagram. They have actively identified a problem and are seeking a solution.
• Content Longevity: A post on Facebook has a lifespan of a few hours. A Tweet lasts minutes. A single Pin can continue to drive traffic and leads for months or even years after you post it. It's an asset that works for you 24/7.
• Traffic and Lead Generation: Every single Pin you create is an opportunity to link directly back to your website, your lead magnet, your discovery call calendar, or your services page. It's built from the ground up to move people off the platform and into your world.

In short, while other platforms are about building momentary engagement, Pinterest is about building a long-term, evergreen system for lead generation. Let's build yours.

Step 1: Set Up Your Pinterest Profile for Client Attraction

Your Pinterest profile is your business card, welcome mat, and services brochure all rolled into one. It needs to tell potential clients who you are, what you do, and how you can help them, all within seconds. Here’s how to optimize it correctly.

Convert to a Business Account

First things first. If you’re still using a personal account, switch to a free Business account immediately. This gives you access to crucial analytics, lets you run ads if you choose to later, and unlocks special features like Rich Pins. Go to your settings, find "Account Management," and select "Convert to a business account." It's simple and takes less than a minute.

SEO-Optimize Your Name and Bio

People search on Pinterest, so your profile needs to be searchable. Think like your ideal client. What terms would they type into the search bar?

• Display Name: Don't just put your name. Include your specialty. Instead of just "Jane Smith," use "Jane Smith | Life Coach for Women" or "Jane Smith | Business Coach for Creatives." This helps you show up in relevant searches.
• Profile Bio: You have 160 characters to shine. Use a clear "I help X achieve Y through Z" statement. For example: "I help new entrepreneurs launch and scale their service business without burnout. Grab my free client attraction guide below! 👇" Use keywords naturally, like "entrepreneurs," "service business," and "burnout."

Claim Your Website

Claiming your website is non-negotiable. It proves to Pinterest that you're a legitimate content creator. This action adds your profile photo to any Pins saved from your site, gives you access to web analytics, and helps your Pins get better distribution. You can find this option in your Settings under "Claimed accounts."

Step 2: Create Irresistible Content That Converts

On Pinterest, your content is what builds trust and moves someone from a casual searcher to a paying client. The goal isn't to get random followers, it's to create resources that make someone say, "This coach understands my problem."

Map Your Ideal Client's Journey

Start by brainstorming the pain points your clients face. A business coach's client might be searching for "how to find clients" or "time management tips for entrepreneurs." A health coach's client might be looking for "healthy breakfast ideas" or "how to reduce stress and anxiety." Map these search queries to different stages of the client journey.

• Top of Funnel (Awareness): This content addresses broad pain points and provides quick wins. It builds trust and introduces you as an authority. Examples include checklists, motivational quotes, simple tutorials, and blog posts with tips. A Pin titled "5 Reasons Your Business Isn't Growing" that links to a blog post is a classic top-of-funnel piece.
• Middle of Funnel (Consideration): This content moves people from awareness to action. This is where you offer your lead magnets. Think about checklists, guides, workbooks, or free email courses. A Pin that says "Free Download: The Ultimate Client Attraction Checklist" is designed to get them onto your email list.
• Bottom of Funnel (Decision): This content showcases your specific offers. These Pins lead directly to your services page, discovery call booking link, paid workshop, or client testimonials. A Pin sharing a case study with the title, "How [Client Name] Doubled Her Income in 3 Months" is powerful bottom-of-funnel content.

Which Types of Pins Should You Create?

Pinterest is a multimedia platform. To Maximize your reach, use a mix of Pin formats.

• Static Image Pins: The classic Pin. These are perfect for infographics, quotes, checklists, blog post covers, and showcasing lead magnets. Always use a clear Call to Action (CTA) on the image itself, like "Click to Read" or "Download for Free."
• Video Pins: Short-form video (15-60 seconds) is exploding on Pinterest. Use Video Pins to share quick tips, talk directly to the camera, show a behind-the-scenes look at your work, or animate a text-based graphic. They are highly engaging and stand out in the feed.
• Idea Pins: These are a multi-page video or image format that functions like Stories. They are great for telling a story, sharing a step-by-step process, or providing a list of tips. While they don't have a direct link you can click, they are a powerhouse for growing your following and directing people to the link in your bio.

Pro-Tip: Always create your Pins in a vertical, mobile-friendly format (a 2:3 aspect ratio like 1000x1500 pixels is best practice). It takes up more screen real estate and performs better.

Step 3: Master Pinterest SEO to Get Discovered

You can create the best content in the world, but if no one can find it, it won't get you clients. Pinterest SEO is how you ensure your ideal client finds your content at the exact moment they need it.

How to Do Pinterest Keyword Research

Pinterest's search engine is your best friend. Here’s a simple process:

1. Use the Search Bar: Type in a broad term related to your niche (e.g., "business coaching"). Pinterest will automatically suggest more specific, long-tail keywords underneath the search bar (like "business coaching for women," "business coaching tools," "business coaching branding"). These are things people are actually searching for.
2. Analyze Competing Pins: Search for your key topics and look at the top-performing Pins. What keywords are they using in their titles and descriptions?

Your goal is to build a list of 5-10 core topic "buckets" (e.g., Lead Generation, Marketing Strategy, Mindset), and then find dozens of specific long-tail keywords for each bucket.

Where to Put Your Keywords

Once you have your keywords, strategically place them where Pinterest's algorithm can find them.

• Board Titles & Descriptions: Name your boards after your core topic buckets. Instead of "Inspiring Things," name a board "Business Growth Strategies." Write a sentence-long description for each board that includes naturally woven keywords related to that topic.
• Pin Titles: Your Pin title is the single most important place for your main keyword. Be clear and direct, not clever. "My Top 5 Tips for Growth" is bad. "5 Business Growth Strategies for New Coaches" is excellent.
• Pin Descriptions: Write a few sentences that describe what the Pin is about and what users will find when they click the link. Weave in your primary keyword and a few related keywords in natural-sounding sentences. Don't just stuff keywords.

Step 4: Build a Simple & Sustainable Pinterest Workflow

Consistency is more important than intensity on Pinterest. You don't need to spend hours a day on the platform. You need a simple system you can stick with.

Focus on Fresh Pins

In the past, success on Pinterest was all about repinning other people's content. Today, the algorithm heavily favors fresh content. A "fresh Pin" is defined as a new image or video that has never been uploaded to Pinterest before. It can link to an old blog post or lead magnet - the link can be old, but the Pin creative itself must be new.

Your goal should be to publish 1-3 new, fresh Pins per day. This doesn’t mean you have to create 3 brand new pieces of content for your website every day. It means creating 3 *new Pin designs* that link back to your most valuable existing content.

Create a Batching System

Here’s a simple workflow you can do once a week:

1. Choose Your Content: Pick 3-5 existing blog posts, lead magnets, or service pages you want to promote this week.
2. Design in Batches: Go into a tool like Canva and create 5-7 different Pin design variations for each piece of content. Use different images, headlines, colors, and calls to action. In one hour, you can create dozens of fresh Pins for the weeks ahead.
3. Schedule Everything: Use a scheduling tool to schedule your Pins to go out over the coming weeks. Drip them out at a rate of 1-3 fresh Pins per day. This maintains a consistent presence without you needing to be on the platform daily.

Final Thoughts

Transforming Pinterest into a client-generation engine is a long-term strategy, not an overnight trick. By shifting your mindset from social media to search engine, optimizing your profile, and consistently creating value-driven content based on what your ideal clients are actively seeking, you can build an automated system that brings perfect-fit leads right to your digital doorstep.

Keeping a consistent schedule of fresh Pins is key to making this work, but doing it manually is a grind. That’s why we built Postbase with a visual content calendar that allows you to plan your Pins weeks or even months in advance. You can batch-design all your fresh Pins for the month, upload them, and use our scheduler to ensure your Pins are publishing at the perfect time, every single day. This removes the manual work so you can focus on what really matters - serving your clients.